{"id":2038,"date":"2021-10-20T13:22:06","date_gmt":"2021-10-20T13:22:06","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2038"},"modified":"2021-10-20T13:25:49","modified_gmt":"2021-10-20T13:25:49","slug":"dijitallesen-dunyada-e-ticarette-yeni-gelismeler-her-zaman-gundemimizde","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2038","title":{"rendered":"Dijitalle\u015fen D\u00fcnyada E-Ticarette Yeni Geli\u015fmeler Her Zaman G\u00fcndemimizde"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc oturumu 20 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, perakendenin \u00f6nemli bir kanal\u0131 olan e-ticaretteki geli\u015fmeler ve gelecek planlar\u0131na dair \u00f6ng\u00f6r\u00fcler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Teknolojinin geli\u015fimine paralel olarak e-ticaretin de de\u011fi\u015fimi ve geli\u015fiminin s\u00fcrece\u011fi g\u00f6r\u00fcn\u00fcyor. Burada da s\u00fcreci y\u00f6neten \u201ct\u00fcketici\u201d olacak.<\/strong><\/p>

Webinarda, Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f moderat\u00f6rl\u00fc\u011f\u00fcnde, Evidea E-Ticaret Direkt\u00f6r\u00fc Ay\u015fe Gedikli, Corpera Dan\u0131\u015fmanl\u0131k Y\u00f6netici Orta\u011f\u0131 Dr. Ceyhun Emre Do\u011fru, Eczac\u0131ba\u015f\u0131 Vitra Sat\u0131\u015f Direkt\u00f6r\u00fc Murat Helvac\u0131, Ceva Lojistik \u0130\u015f Geli\u015ftirme ve Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 Murat Karada\u011f ve LCWaikiki E-Ticaret Genel M\u00fcd\u00fcr\u00fc \u00d6mer Barbaros Yi\u015f\u2019in kat\u0131l\u0131m\u0131yla, \u201cE-Ticaretten Neler \u00d6\u011frendik? Tamam M\u0131y\u0131z?\u201d konusu i\u015flendi.<\/p>

E-Ticaretin de Ba\u015frol Oyuncusu T\u00fcketici<\/strong>
Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n 2021 y\u0131l\u0131 e-ticaret verilerine de\u011finen Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f, ilk 6 ayda %75,6 art\u0131\u015fla 161 milyar TL hacme ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 belirtti. Sipari\u015f adetlerinde ise %94,4 art\u0131\u015f oldu\u011funu belirten Yurdda\u015f, en fazla art\u0131\u015f\u0131n g\u0131da ve s\u00fcpermarket sekt\u00f6r\u00fcnde oldu\u011funu da ekledi. E-ticarette pazar yerlerinin \u00f6nemini de ifade eden Yurdda\u015f, geli\u015fmelere g\u00f6re bu kanal\u0131n da de\u011fi\u015fim i\u00e7inde olaca\u011f\u0131n\u0131n beklendi\u011fini ifade etti. Yurdda\u015f, perakendenin tamam\u0131nda oldu\u011fu gibi e-ticarette de sekt\u00f6r\u00fcn yolunu t\u00fcketicinin \u00e7izdi\u011fini ifade etti.<\/p>

Corpera Dan\u0131\u015fmanl\u0131k Y\u00f6netici Orta\u011f\u0131 Dr. Ceyhun Emre Do\u011fru, perakende sekt\u00f6r\u00fcn\u00fcn ekonomi ve toplum i\u00e7in \u00f6neminin pandemi d\u00f6neminde daha da \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 dile getirdi. De\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131n\u0131n sekt\u00f6r\u00fc \u015fekillendirdi\u011fini belirten Do\u011fru, perakendede gelece\u011fin \u00e7oklu kanalda olaca\u011f\u0131n\u0131n kesin g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc ifade etti. Do\u011fru, bununla beraber t\u00fcketicinin fiziki ma\u011fazalar\u0131n sosyalle\u015fme ve dokunarak al\u0131\u015fveri\u015f yapma talepleri nedeniyle \u00f6nemini koruyaca\u011f\u0131n\u0131 iletti.<\/p>

Ev-ya\u015fam kategorisinde e-ticaretin geli\u015fimine de\u011finen Evidea E-Ticaret Direkt\u00f6r\u00fc Ay\u015fe Gedikli, pandemi d\u00f6neminin fiziki ma\u011fazalar\u0131 b\u00fcy\u00fctme f\u0131rsat\u0131 olarak da g\u00f6r\u00fclebilece\u011fini ifade etti. Gedikli, pandemi d\u00f6neminde t\u00fcketicinin evlerini yeniden ke\u015ffetti\u011fini, bunun da ev-ya\u015fam kategorisine olumlu yans\u0131d\u0131\u011f\u0131n\u0131 iletti. Gelecek d\u00f6nemde daha net de\u011ferlendirmelerin yap\u0131lmas\u0131 gerekti\u011fini savunan Gedikli, her i\u015fletmenin kendi t\u00fcketicisine g\u00f6re planlama yapmas\u0131na ve yat\u0131r\u0131m temellerini atmas\u0131na de\u011findi.<\/p>

Pazaryerlerinden \u00e7ekilme karar\u0131na de\u011finen LCWaikiki E-Ticaret Genel M\u00fcd\u00fcr\u00fc \u00d6mer Barbaros Yi\u015f, bu konuda tamamen m\u00fc\u015fteri memnuniyetine odakland\u0131klar\u0131n\u0131 vurgulad\u0131. H\u0131z\u0131n art\u0131k en \u00f6nemli konu oldu\u011funu belirten Yi\u015f, t\u00fcketicinin beklentilerinin de h\u0131zla geli\u015fti\u011fini, normallerin s\u00fcrekli de\u011fi\u015fti\u011fini, proaktif olanlar\u0131n ba\u015far\u0131ya ula\u015fabildiklerini vurgulad\u0131.<\/p>

\u00dcr\u00fcn ticaretinin yan\u0131 s\u0131ra m\u00fc\u015fteri deneyimi sat\u0131\u015f\u0131n\u0131n de\u011ferlendi\u011fini belirten Eczac\u0131ba\u015f\u0131 Vitra Sat\u0131\u015f Direkt\u00f6r\u00fc Murat Helvac\u0131, yap\u0131 \u00fcr\u00fcnleri gibi kategorilerde bu ek hizmetlerin daha da \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131, bununla beraber e-ticarette de \u00f6nemli bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti. Ev tadilat\u0131 ve yenileme \u00e7al\u0131\u015fmalar\u0131na bu d\u00f6nemde ilginin artt\u0131\u011f\u0131n\u0131 yineleyen Helvac\u0131, ma\u011fazalar\u0131n kapal\u0131 olmas\u0131 sebebiyle e-ticaret kanal\u0131n\u0131n \u00f6nemli bir ivmeyle b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc iletti. Bunu kar\u015f\u0131layabilmek i\u00e7in teknolojik altyap\u0131n\u0131n \u00f6nemine de\u011finen Helvac\u0131, yat\u0131r\u0131mlarda do\u011fru verinin do\u011fru \u015fekilde analiz edilerek kullan\u0131lmas\u0131n\u0131n da k\u0131ymetlendi\u011fini belirtti.<\/p>

E-ticaretin en \u00f6nemli payda\u015f\u0131n\u0131n lojistik oldu\u011funu vurgulayan Ceva Lojistik \u0130\u015f Geli\u015ftirme ve Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 Murat Karada\u011f, pandemide yo\u011fun ilginin lojistik sekt\u00f6r\u00fcn\u00fc zorlad\u0131\u011f\u0131n\u0131, bunu a\u015fmak i\u00e7in altyap\u0131 \u00e7al\u0131\u015fmalar\u0131na a\u011f\u0131rl\u0131k verildi\u011fini belirtti. Artan maliyetlerin t\u00fcm sekt\u00f6rler gibi lojisti\u011fi de zorlad\u0131\u011f\u0131n\u0131 belirten Karada\u011f, globalde hava ve deniz ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n\u0131n pahal\u0131land\u0131\u011f\u0131n\u0131, Asya-Amerika aras\u0131ndaki deniz ticaret hacminin artmas\u0131 sebebiyle di\u011fer k\u0131talarda deniz nakliyesi sorunlar\u0131n\u0131n ya\u015fand\u0131\u011f\u0131n\u0131, bunun yurti\u00e7ine yans\u0131mas\u0131n\u0131n enflasyonla beraber daha zorlay\u0131c\u0131 oldu\u011funu ifade etti.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nacak<\/strong>
Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda her \u00c7ar\u015famba g\u00fcn\u00fc saat 15:00\u2019da ger\u00e7ekle\u015fecek.<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc oturumu 20 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, perakendenin \u00f6nemli bir kanal\u0131 olan e-ticaretteki geli\u015fmeler ve gelecek planlar\u0131na dair \u00f6ng\u00f6r\u00fcler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Teknolojinin geli\u015fimine paralel olarak e-ticaretin de de\u011fi\u015fimi ve geli\u015fiminin s\u00fcrece\u011fi g\u00f6r\u00fcn\u00fcyor. Burada da s\u00fcreci y\u00f6neten \u201ct\u00fcketici\u201d olacak. Webinarda, Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f […]<\/p>\n","protected":false},"author":2,"featured_media":2039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2038"}],"version-history":[{"count":7,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2038\/revisions"}],"predecessor-version":[{"id":2046,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2038\/revisions\/2046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2039"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}