{"id":2015,"date":"2021-10-13T16:41:28","date_gmt":"2021-10-13T16:41:28","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=2015"},"modified":"2021-10-13T16:43:25","modified_gmt":"2021-10-13T16:43:25","slug":"perakendenin-temeli-veriye-ve-musteriye-dayaniyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=2015","title":{"rendered":"Perakendenin Temeli Veriye ve M\u00fc\u015fteriye Dayan\u0131yor"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ikinci oturumu 13 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, perakendenin en de\u011ferli kayna\u011f\u0131 olan verinin \u00f6nemi vurgulan\u0131rken, t\u00fcm s\u00fcre\u00e7lerde toplanan verinin y\u00f6netilmesi ve verimlilik i\u00e7in kullanma y\u00f6ntemleri g\u00f6r\u00fc\u015f\u00fcld\u00fc. M\u00fc\u015fteri taleplerinin tahmin edilmesinden, s\u00fcre\u00e7lerin y\u00f6netimine kadar her alanda toplanan veri ve bu veriyi i\u015flemek perakendenin temel i\u015fi haline geldi.<\/strong><\/p>

Webinarda, Karaca Lisans ve Marka Y\u00f6netimi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dr. Erkmen Onbulak moderat\u00f6rl\u00fc\u011f\u00fcnde, Rasyotek S\u00fcper Portal\u2019den Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Erdi Uysal, Turkcell Yapay Zek\u00e2, Veri Bilimi ve Analitik \u00c7\u00f6z\u00fcmler Direkt\u00f6r\u00fc \u0130nan\u00e7 \u00c7ak\u0131ro\u011flu, Logo Perakende \u00c7\u00f6z\u00fcmleri Sat\u0131\u015f Direkt\u00f6r\u00fc Kutadgu Arslan, Erciyas Avukatl\u0131k B\u00fcrosu Orta\u011f\u0131 Avukat Nihat Erciyas ve Atasun Optik IT Direkt\u00f6r\u00fc Orkun Suer\u2019in kat\u0131l\u0131m\u0131yla, \u201cVeriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yorz?\u201d konusu i\u015flendi.<\/p>

M\u00fc\u015fteriyi Anlamak \u0130\u00e7in Verinin \u0130yi Toplanmas\u0131 ve \u0130\u015flenmesi Gerekli<\/strong>
Verinin perakende i\u00e7in \u00f6nemine de\u011finen Karaca Lisans ve Marka Y\u00f6netimi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dr. Erkmen Onbulak hem i\u00e7 s\u00fcre\u00e7lerde hem de m\u00fc\u015fteriye dair planlamalarda verinin toplanmas\u0131 ve i\u015flenmesinin de\u011ferinden bahsetti.<\/p>

Perakendenin do\u011fas\u0131 gere\u011fi \u00e7ok fazla kanaldan veri ak\u0131\u015f\u0131n\u0131 y\u00f6netti\u011fini ifade eden Atasun Optik IT Direkt\u00f6r\u00fc Orkun Suer, m\u00fc\u015fterinin memnuniyeti en \u00fcst seviyede sa\u011flamak i\u00e7in her dokunma noktas\u0131ndan toplanan verinin de\u011fer ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti. Suer, verilerin i\u015flenmesinde ve uygulanmas\u0131nda teknolojinin ilerlemesiyle beraber yapay zekan\u0131n da her ge\u00e7en g\u00fcn daha \u00e7ok hayata girdi\u011fini ifade etti.<\/p>

\u0130\u00e7 s\u00fcre\u00e7lerin kontrol\u00fcnde de verinin \u00f6nemini korudu\u011funu ifade eden Logo Perakende \u00c7\u00f6z\u00fcmleri Sat\u0131\u015f Direkt\u00f6r\u00fc Kutadgu Arslan, bu kadar y\u00fckl\u00fc verinin saklanmas\u0131n\u0131n da \u00f6nemli bir i\u015f konusu oldu\u011funu vurgulad\u0131. Arslan, firmalar\u0131n kendi toplad\u0131\u011f\u0131 verilerle beraber, ortamda dola\u015fan di\u011fer verilerin ve anl\u0131k ihtiya\u00e7larda edinilen verilerin de de\u011ferlendirilmesinin planlamalarda \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti.<\/p>

Teknolojinin geli\u015fmesiyle her sekt\u00f6r gibi perakendenin ve i\u015f ortaklar\u0131n\u0131n da yap\u0131 de\u011fi\u015ftirdi\u011fini belirten Turkcell Yapay Zek\u00e2, Veri Bilimi ve Analitik \u00c7\u00f6z\u00fcmler Direkt\u00f6r\u00fc \u0130nan\u00e7 \u00c7ak\u0131ro\u011flu, art\u0131k t\u00fcm i\u015flerin veri temelli y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izdi. \u00c7ak\u0131ro\u011flu, verinin i\u015flenmesi s\u00fcre\u00e7lerinde segmentasyon, pazarlama, deneyim gibi ad\u0131mlar\u0131n dijital \u00e7\u00f6z\u00fcmlerle h\u0131zl\u0131 ve etkin bir \u015fekilde yap\u0131labildi\u011fini de s\u00f6zlerine ekledi.<\/p>

Toplanan ve i\u015flenen verinin, de\u011fer kazanmas\u0131 i\u00e7in yap\u0131lanlar\u0131n de\u011ferine de\u011finen Rasyotek S\u00fcper Portal\u2019den Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Erdi Uysal, verinin nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131n \u015firketlere g\u00f6re de\u011fi\u015fece\u011fini ve de\u011ferini belirleyece\u011fini belirtti.<\/p>

Verilerin toplanmas\u0131, i\u015flenmesi ve saklanmas\u0131nda mevzuata dikkat \u00e7eken Erciyas Avukatl\u0131k B\u00fcrosu Orta\u011f\u0131 Avukat Nihat Erciyas, uyum i\u00e7in yap\u0131lmas\u0131 gerekenlerden \u00e7ok cezai uygulamalar\u0131n \u00f6ne \u00e7\u0131kmas\u0131n\u0131n mevzuat\u0131n alt\u0131ndaki f\u0131rsatlar\u0131 geride b\u0131rakt\u0131\u011f\u0131n\u0131 dile getirdi. Verinin ciddi bir rekabet avantaj\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade eden Erciyas, Ki\u015fisel Verilerin Korunmas\u0131 Kanunu\u2019nun asl\u0131nda \u015firketlerin uluslararas\u0131 i\u015flerinde uyumu da sa\u011flama ama\u00e7l\u0131 oldu\u011funu, uyumla bu i\u015flerin kolayla\u015fmas\u0131n\u0131n hedeflendi\u011fini belirtti.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nacak
<\/strong>Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Dernek \u00fcyeleri \u00fclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin ki\u015filik istihdam sa\u011fl\u0131yor.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n di\u011fer oturumlar\u0131nda, verimlilik \u00e7\u00f6z\u00fcmleri, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemleri, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemler, gelecekteki al\u0131\u015fveri\u015f trendleri de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilecek.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131 Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek.<\/p>

Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n oturumlar\u0131 10 hafta boyunca Digital Network Alka\u015f platformunda her \u00c7ar\u015famba g\u00fcn\u00fc saat 15:00\u2019da ger\u00e7ekle\u015fecek<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine web sitemizden<\/a> ve sosyal medya hesaplar\u0131m\u0131zdan ula\u015fabilirsiniz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi taraf\u0131ndan sekizinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ikinci oturumu 13 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015fti. Oturumda, perakendenin en de\u011ferli kayna\u011f\u0131 olan verinin \u00f6nemi vurgulan\u0131rken, t\u00fcm s\u00fcre\u00e7lerde toplanan verinin y\u00f6netilmesi ve verimlilik i\u00e7in kullanma y\u00f6ntemleri g\u00f6r\u00fc\u015f\u00fcld\u00fc. M\u00fc\u015fteri taleplerinin tahmin edilmesinden, s\u00fcre\u00e7lerin y\u00f6netimine kadar her alanda toplanan veri ve bu veriyi i\u015flemek perakendenin temel i\u015fi […]<\/p>\n","protected":false},"author":2,"featured_media":2016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2015"}],"version-history":[{"count":10,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2015\/revisions"}],"predecessor-version":[{"id":2026,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/2015\/revisions\/2026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/2016"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}