{"id":1991,"date":"2021-10-08T09:15:45","date_gmt":"2021-10-08T09:15:45","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1991"},"modified":"2021-10-08T09:17:23","modified_gmt":"2021-10-08T09:17:23","slug":"arcelik-world-retail-awardsta-dunyanin-en-iyisi-secildi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1991","title":{"rendered":"Ar\u00e7elik, World Retail Awards\u2019ta D\u00fcnyan\u0131n En \u0130yisi Se\u00e7ildi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1991\" class=\"elementor elementor-1991\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00c7ok kanall\u0131 ticari d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu ile sekt\u00f6r\u00fcne \u00f6nc\u00fcl\u00fck eden Ar\u00e7elik, k\u00fcresel \u00f6l\u00e7ekte \u00f6nemli ba\u015far\u0131lara imza at\u0131yor. Ar\u00e7elik, alan\u0131nda en prestijli \u00f6d\u00fcllerden olan World Retail Awards\u2019ta (D\u00fcnya Perakendecilik \u00d6d\u00fclleri) \u201c\u00c7ok Kanall\u0131 Ticari ve Dijital D\u00f6n\u00fc\u015f\u00fcm\u201d kategorisinde d\u00fcnyan\u0131n en iyisi se\u00e7ildi.<\/strong><\/p><p>Derne\u011fimiz \u00fcyelerinden Ar\u00e7elik, \u00e7ok kanall\u0131 ticari d\u00f6n\u00fc\u015f\u00fcm ba\u015far\u0131s\u0131n\u0131 ald\u0131\u011f\u0131 \u00f6d\u00fcllerle ta\u00e7land\u0131rmaya devam ediyor. Ar\u00e7elik\u2019in dijitalle\u015fme ile birlikte de\u011fi\u015fen m\u00fc\u015fteri taleplerini en iyi \u015fekilde kar\u015f\u0131lamak amac\u0131yla ba\u015flatt\u0131\u011f\u0131 ticari d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu World Retail Awards\u2019ta \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Ar\u00e7elik \u201c\u00c7ok Kanall\u0131 Ticari ve Dijital D\u00f6n\u00fc\u015f\u00fcm\u201d kategorisinde d\u00fcnyan\u0131n en iyisi se\u00e7ildi.<\/p><p>World Retail Awards 2021 i\u00e7in, pandemi nedeniyle 1,5 y\u0131ll\u0131k d\u00f6nemi kapsayan s\u00fcre i\u00e7erisinde perakende alan\u0131ndaki yenilikler de\u011ferlendirildi. Rekor ba\u015fvurunun oldu\u011fu \u00f6d\u00fcllerde, Ar\u00e7elik\u2019in ticari d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu \u015fu \u00f6zellikleriyle \u00f6ne \u00e7\u0131kt\u0131:<br \/>\u2022 CEO\u2019dan \u00e7al\u0131\u015fanlara, merkezden sat\u0131\u015f noktalar\u0131na kadar d\u00f6n\u00fc\u015f\u00fcm\u00fcn sahiplenilmesi<br \/>\u2022 T\u00fcm t\u00fcketici temas noktalar\u0131nda k\u0131sa s\u00fcrede dijitalle\u015fme<br \/>\u2022 S\u00fcre\u00e7lerin optimize edili\u015findeki h\u0131z ve i\u015f birli\u011fi<br \/>\u2022 Ticari d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u015f sonu\u00e7lar\u0131na rakamsal yans\u0131mas\u0131<br \/>\u2022 E-ticarette \u00e7arp\u0131c\u0131 b\u00fcy\u00fcme<br \/>\u2022 \u015eirketin b\u00fcy\u00fckl\u00fc\u011f\u00fcne ra\u011fmen k\u00f6kl\u00fc bir de\u011fi\u015fimin ba\u015far\u0131labilmesi<br \/>\u2022 Pandemi d\u00f6nemi k\u0131s\u0131tlar\u0131na h\u0131zl\u0131 ve etkili adaptasyon<\/p><p>World Retail Awards\u2019ta, Sosyal Fark\u0131ndal\u0131k, En Ba\u015far\u0131l\u0131 Perakende \u0130novasyonu, En Ba\u015far\u0131l\u0131 Eve Teslim Deneyimi, Perakendede Kapsay\u0131c\u0131l\u0131k ve \u00c7e\u015fitlilik, S\u00fcrd\u00fcr\u00fclebilir Gelecek ve En Ba\u015far\u0131l\u0131 M\u00fc\u015fteri Deneyimi olmak \u00fczere farkl\u0131 kategorilerde \u00f6d\u00fcller verildi. Ar\u00e7elik\u2019in yan\u0131 s\u0131ra El Corte Ingles, Alibaba, Walgreens, Carrefour Brasil Group, IKEA, Walmart, Lego ve SM Supermalls gibi d\u00fcnya devi \u015firketler \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p><p><strong>Can Din\u00e7er: \u201cYeni Tasar\u0131ml\u0131 Dijitalle\u015fen Ma\u011fazalar\u0131m\u0131zla M\u00fckemmel M\u00fc\u015fteri Deneyimi Ya\u015fatmaya Odaklan\u0131yoruz\u201d<\/strong><br \/>Ar\u00e7elik T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Can Din\u00e7er \u00f6d\u00fclle ilgili de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: \u201cDijital m\u00fc\u015fterinin ortaya \u00e7\u0131kmas\u0131 ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesi ile birlikte 2016 y\u0131l\u0131nda topyek\u00fbn bir d\u00f6n\u00fc\u015f\u00fcm ba\u015flatt\u0131k. Her kanaldan t\u00fcketiciye ula\u015fan ve m\u00fckemmel deneyime odaklanan d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fumuzda 5 y\u0131l\u0131 a\u015fk\u0131n s\u00fcrede dijital kanallar ve deneyim ma\u011fazalar\u0131m\u0131z arac\u0131l\u0131\u011f\u0131yla gen\u00e7 nesle eri\u015fimde de \u00e7ok \u00f6nemli mesafeler kat ettik. E-ticaret sipari\u015flerimizi yetkili sat\u0131c\u0131lar\u0131m\u0131za y\u00f6nlendirerek k\u00fcresel anlamda rekor kabul edilebilecek h\u0131z ve hizmet ile m\u00fc\u015fterilerimize ula\u015f\u0131yoruz. Bulut tabanl\u0131 yaz\u0131l\u0131mlar\u0131m\u0131z, dijital tedarik zinciri yap\u0131m\u0131z rekabet avantaj\u0131 sa\u011flad\u0131. D\u00f6n\u00fc\u015f\u00fcm sonucunda \u00e7ok kanall\u0131 \u00e7evik bir perakende \u015firketi olmay\u0131 ba\u015fard\u0131k\u201d dedi.<\/p><p>Ar\u00e7elik\u2019in \u00e7ok kanall\u0131 ticari d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn ba\u015far\u0131s\u0131n\u0131n sat\u0131\u015fa da yans\u0131d\u0131\u011f\u0131n\u0131 aktaran Can Din\u00e7er, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c5 y\u0131lda T\u00fcrkiye sat\u0131\u015flar\u0131n\u0131 2,2 kat art\u0131rd\u0131k. De\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131 ve m\u00fckemmel deneyime odaklanarak ger\u00e7ekle\u015ftirdi\u011fimiz \u00e7al\u0131\u015fmalar sonucunda 2020 y\u0131l\u0131nda e-ticaret gelirlerimizi bir \u00f6nceki y\u0131la g\u00f6re 5 kat\u0131n \u00fczerinde b\u00fcy\u00fctt\u00fck. M\u00fc\u015fterilerimizin y\u00fczde 83\u2019\u00fc dijital mecralara mobil cihazlar\u0131ndan ula\u015ft\u0131. Bu b\u00fcy\u00fcmede do\u011fru strateji ve b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm\u00fcn rol\u00fc yads\u0131namaz. Harvard \u00dcniversitesi taraf\u0131ndan vaka \u00e7al\u0131\u015fmas\u0131 haline getirilen i\u015f modelimizin \u00fcniversitelerde okutulacak olmas\u0131 bizlere gurur veriyor. Word Retail Awards\u2019ta \u00c7ok Kanall\u0131 Ticari ve Dijital D\u00f6n\u00fc\u015f\u00fcm Kategorisinde D\u00fcnyan\u0131n En \u0130yisi se\u00e7ilerek bu alandaki ba\u015far\u0131m\u0131z\u0131n bir kez daha uluslararas\u0131 d\u00fczeyde onaylanmas\u0131ndan b\u00fcy\u00fck mutluluk duyuyoruz.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c7ok kanall\u0131 ticari d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu ile sekt\u00f6r\u00fcne \u00f6nc\u00fcl\u00fck eden Ar\u00e7elik, k\u00fcresel \u00f6l\u00e7ekte \u00f6nemli ba\u015far\u0131lara imza at\u0131yor. Ar\u00e7elik, alan\u0131nda en prestijli \u00f6d\u00fcllerden olan World Retail Awards\u2019ta (D\u00fcnya Perakendecilik \u00d6d\u00fclleri) \u201c\u00c7ok Kanall\u0131 Ticari ve Dijital D\u00f6n\u00fc\u015f\u00fcm\u201d kategorisinde d\u00fcnyan\u0131n en iyisi se\u00e7ildi. Derne\u011fimiz \u00fcyelerinden Ar\u00e7elik, \u00e7ok kanall\u0131 ticari d\u00f6n\u00fc\u015f\u00fcm ba\u015far\u0131s\u0131n\u0131 ald\u0131\u011f\u0131 \u00f6d\u00fcllerle ta\u00e7land\u0131rmaya devam ediyor. Ar\u00e7elik\u2019in dijitalle\u015fme ile [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1991","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1991"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1991\/revisions"}],"predecessor-version":[{"id":1997,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1991\/revisions\/1997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1992"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}