{"id":1975,"date":"2021-10-08T07:51:45","date_gmt":"2021-10-08T07:51:45","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1975"},"modified":"2021-10-08T09:14:55","modified_gmt":"2021-10-08T09:14:55","slug":"musteri-deneyimini-en-iyi-yoneten-markalar-sahiplerini-buldu","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1975","title":{"rendered":"M\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar Sahiplerini Buldu"},"content":{"rendered":"\t\t
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\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar, 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 & Y\u00f6netimi Zirvesi XCO\u201921\u2019in hemen ard\u0131ndan Hilton \u0130stanbul Bomonti\u2019de ger\u00e7ekle\u015ftirilen bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. \u00dcyelerimizden MediaMarkt, LCWaikiki, \u0130stanbul Havaliman\u0131, Daikin, T\u00fcrk Telekom, Watsons, Vestel, Pa\u015fabah\u00e7e ve Ar\u00e7elik \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/strong><\/p>

2015 y\u0131l\u0131ndan beri \u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n \u00f6d\u00fcllendirildi\u011fi A.L.F.A. Awards\u2019ta Customer Brand se\u00e7ilen markalar 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc \u00f6d\u00fcllerine kavu\u015ftu. Bu y\u0131l alt\u0131nc\u0131s\u0131 ger\u00e7ekle\u015ftirilen, Marketing T\u00fcrkiye ve Akademetre i\u015f birli\u011fiyle d\u00fczenlenen A.L.F.A Awards\u2019ta halk j\u00fcrisi taraf\u0131ndan 57 kategoride deneyimi en iyi ya\u015fatan markalar \u201cCustomer Brand\u201d se\u00e7ilerek \u00f6d\u00fcllendirildi. \u00dcyelerimizden MediaMarkt<\/strong> \u2018Elektromarket\u2019 kategorisinde, LCWaikiki<\/strong> \u2018Giyim-Moda\u2019 ve \u2018Ma\u011fazac\u0131l\u0131k Deneyimi\u2019 kategorilerinde, \u0130stanbul Havaliman\u0131<\/strong> \u2018Havalimanlar\u0131\u2019 kategorisinde, Daikin<\/strong> \u2018So\u011futma\u2019 kategorisinde, T\u00fcrk Telekom<\/strong> \u2018\u0130nternet Servis Sa\u011flay\u0131c\u0131lar\u0131\u2019 ve \u2018\u0130leti\u015fim\/GSM Operat\u00f6r\u00fc\u2019 kategorilerinde, Watsons<\/strong> \u2018Ki\u015fisel Bak\u0131m\/Kozmetik Ma\u011fazas\u0131\u2019 kategorisinde, Ar\u00e7elik<\/strong> \u2018Ki\u015fiselle\u015ftirilmi\u015f M\u00fc\u015fteri Deneyimi\u2019 ve \u2018Deneyimde \u0130novasyon\u2019 kategorilerinde, Vestel<\/strong> \u2018Televizyon\u2019 kategorisinde ve Pa\u015fabah\u00e7e<\/strong> \u2018Z\u00fcccaciye\u2019 kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>

M\u00fc\u015fteri deneyimi y\u00f6netimindeki ba\u015far\u0131lar\u0131yla, m\u00fc\u015fterisiyle sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n onurland\u0131r\u0131ld\u0131\u011f\u0131 A.L.F.A Awards\u2019ta bu y\u0131l kategori say\u0131s\u0131 57\u2019ye \u00e7\u0131kart\u0131ld\u0131. T\u00f6rende bankac\u0131l\u0131ktan beyaz e\u015fyaya, dijital yay\u0131n platformlar\u0131ndan e-ticaret sitelerine, fast food\u2019dan giyim sekt\u00f6r\u00fcne kadar m\u00fc\u015fteri deneyimini en iyi ya\u015fatan markalar \u00f6d\u00fcllendirildi.
Ara\u015ft\u0131rma kapsam\u0131nda, rastlant\u0131sal olarak belirlenen 12 ilde bin 200 ki\u015fiyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirildi. 57 kategoride yap\u0131lan ara\u015ft\u0131rmayla \u201cM\u00fc\u015fterilerin arzu boyutu\u201d ile \u201cMarkay\u0131 deneyimleme istekleri\u201d, \u201c\u0130leti\u015fim boyutu\u201d ile \u201cMarkan\u0131n ileti\u015fim faaliyetlerinin niteli\u011fi\u201d ve \u201c\u0130li\u015fki boyutu\u201d ile \u201cMarkan\u0131n t\u00fcketici nezdinde bilinirli\u011fi\u201d gibi m\u00fc\u015fteride markan\u0131n ilk izlenimini olu\u015fturan sat\u0131\u015f \u00f6ncesi ili\u015fkiler de\u011ferlendirildi.<\/p>

A.L.F.A. Awards 2021\u2019in Kazananlar\u0131:<\/strong>
Akaryak\u0131t:<\/strong> Opet
At\u0131\u015ft\u0131rmal\u0131k:<\/strong> Nestl\u00e9
Ayakkab\u0131\/\u00c7anta\/Deri Giyim:<\/strong> Adidas
Bebek Bak\u0131m \u00dcr\u00fcnleri:<\/strong> Dalin
Beyaz E\u015fya:<\/strong> Bosch
Bilgisayar\/Tablet\/Laptop:<\/strong> Asus
Binek Otomotiv:<\/strong> BMW
Bireysel Emeklilik:<\/strong> Anadolu Hayat Emeklilik
\u00c7ay:<\/strong> Do\u011fu\u015f \u00c7ay
Dijital Yay\u0131n Platformlar\u0131:<\/strong> D-Smart
E-Ticaret Siteleri:<\/strong> Trendyol
Elektromarket:<\/strong> Media Markt
Ev Tekstili:<\/strong> English Home
Fast-Food:<\/strong> Burger King
Gayrimenkul:<\/strong> DAP Yap\u0131
Gazl\u0131 \u0130\u00e7ecek:<\/strong> \u00c7aml\u0131ca Gazoz
Gazs\u0131z \u0130\u00e7ecek:<\/strong> Erikli
G\u0131da:<\/strong> Balparmak
Giyim-Moda:<\/strong> LC Waikiki
G\u00fcvenlik Sistemleri:<\/strong> Pronet G\u00fcvenlik ve Alarm Sistemleri
Havalimanlar\u0131:<\/strong> \u0130stanbul Havaliman\u0131
Hava Yollar\u0131:<\/strong> T\u00fcrk Hava Yollar\u0131
Is\u0131tma:<\/strong> Baymak
So\u011futma:<\/strong> Daikin
\u0130nternet Servis Sa\u011flay\u0131c\u0131lar\u0131:<\/strong> T\u00fcrk Telekom
Kafe:<\/strong> Espressolab
Kargo:<\/strong> Aras Kargo
Kat\u0131l\u0131m Bankac\u0131l\u0131\u011f\u0131:<\/strong> Ziraat Kat\u0131l\u0131m
Ki\u015fisel Bak\u0131m\/Kozmetik Ma\u011fazas\u0131 Kategorisi:<\/strong> Watsons
Ki\u015fisel Bak\u0131m\/Kozmetik Markas\u0131 Kategorisi:<\/strong> Avon
Kredi Kart\u0131:<\/strong> Garanti Bonus Card
Kuruyemi\u015f:<\/strong> Peyman
K\u00fc\u00e7\u00fck Ev Aletleri:<\/strong> Arzum
Mobilya:<\/strong> \u00c7ilek
Motosiklet:<\/strong> Honda
M\u00fccevherat:<\/strong> Blue Diamond
Vak\u0131f \u00dcniversiteleri:<\/strong> Bah\u00e7e\u015fehir \u00dcniversitesi
\u00d6zel Sa\u011fl\u0131k Kurumlar\u0131:<\/strong> Medical Park Hastaneleri
\u00d6zel Temel E\u011fitim Kurumlar\u0131:<\/strong> Bilfen Okullar\u0131
Sadakat Kartlar\u0131:<\/strong> Migros Money Club
Sigorta \u015eirketleri:<\/strong> Anadolu Sigorta
S\u00fct ve S\u00fct \u00dcr\u00fcnleri:<\/strong> \u0130\u00e7im
\u0130leti\u015fim\/GSM Operat\u00f6r\u00fc:<\/strong> T\u00fcrk Telekom
Televizyon:<\/strong> Vestel
Ticari Otomotiv:<\/strong> Ford Otosan
Tur Operat\u00f6r\u00fc:<\/strong> Etstur
Zincir Market:<\/strong> CarrefourSA
Z\u00fcccaciye:<\/strong> Pa\u015fabah\u00e7e
\u201cAmbalajda M\u00fc\u015fteri Deneyimi\u201d:<\/strong> \u00c7aykur
\u201cDijital Deneyim\u201d:<\/strong> \u00c7i\u00e7eksepeti
\u201cMa\u011fazac\u0131l\u0131k Deneyimi\u201d:<\/strong> LC Waikiki
\u201c\u00c7al\u0131\u015fan Memnuniyeti Deneyimi\u201d:<\/strong> Yap\u0131 Kredi
\u201cKi\u015fiselle\u015ftirilmi\u015f M\u00fc\u015fteri Deneyimi\u201d:<\/strong> Ar\u00e7elik
\u201c\u0130leti\u015fimde M\u00fc\u015fteri Deneyimi\u201d:<\/strong> Anadolu Sigorta
\u201cSat\u0131\u015f \/ Hizmet Sonras\u0131 Deneyim\u201d:<\/strong> Ziraat Bankas\u0131
\u201c\u015eik\u00e2yet Y\u00f6netimi Deneyimi\u201d:<\/strong> Aras Kargo
\u201cDeneyimde \u0130novasyon\u201d:<\/strong> Ar\u00e7elik<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta kazananlar, 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc, Deneyim Tasar\u0131m\u0131 & Y\u00f6netimi Zirvesi XCO\u201921\u2019in hemen ard\u0131ndan Hilton \u0130stanbul Bomonti\u2019de ger\u00e7ekle\u015ftirilen bir t\u00f6renle \u00f6d\u00fcllerine kavu\u015ftu. \u00dcyelerimizden MediaMarkt, LCWaikiki, \u0130stanbul Havaliman\u0131, Daikin, T\u00fcrk Telekom, Watsons, Vestel, Pa\u015fabah\u00e7e ve Ar\u00e7elik \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. 2015 y\u0131l\u0131ndan beri \u201cM\u00fc\u015fteri Deneyimini En \u0130yi Y\u00f6neten Markalar\u201d\u0131n […]<\/p>\n","protected":false},"author":2,"featured_media":1976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1975"}],"version-history":[{"count":14,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1975\/revisions"}],"predecessor-version":[{"id":1990,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1975\/revisions\/1990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1976"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}