{"id":192,"date":"2019-09-16T10:30:58","date_gmt":"2019-09-16T10:30:58","guid":{"rendered":"https:\/\/new.kategorimagazaciligi.org\/?p=192"},"modified":"2019-09-16T10:32:06","modified_gmt":"2019-09-16T10:32:06","slug":"perakende-sektoru-surdurulebilirligi-masaya-yatirdi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=192","title":{"rendered":"Perakende Sekt\u00f6r\u00fc, S\u00fcrd\u00fcr\u00fclebilirli\u011fi Masaya Yat\u0131rd\u0131"},"content":{"rendered":"\t\t
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Perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli oyuncular\u0131n\u0131n \u00fcye oldu\u011fu Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) ve G\u0131da Perakendecileri Derne\u011fi (GPD) sekt\u00f6r\u00fcn g\u00fcndemini takip eden etkinlikler d\u00fczenlemeye devam ediyor. Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen \u201cPerakendede S\u00fcrd\u00fcr\u00fclebilirlik Sempozyumu\u201dnda perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcndeminde yeni \u00f6ncelik olarak belirlenen s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki \u00f6rnek uygulamalar payla\u015f\u0131ld\u0131.<\/b><\/p><\/div>

T\u00fcm d\u00fcnyan\u0131n g\u00fcndeminde olan s\u00fcrd\u00fcr\u00fclebilirlik konusu hemen hemen her sekt\u00f6r i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. S\u00fcrd\u00fcr\u00fclebilirlik konusunda m\u00fc\u015fterinin de alg\u0131s\u0131 her ge\u00e7en g\u00fcn art\u0131yor. Buna uyum sa\u011flamak i\u00e7in perakende sekt\u00f6r\u00fc \u00e7e\u015fitli \u00e7al\u0131\u015fmalar yapmaya devam ediyor. Bu y\u0131l 3 kez ger\u00e7ekle\u015ftirilen Perakendede S\u00fcrd\u00fcr\u00fclebilirlik Sempozyumu da bu \u00e7al\u0131\u015fmalardan biri. Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) ve G\u0131da Perakendecileri Derne\u011fi\u2019nin (GPD) birlikte d\u00fczenledi\u011fi Perakendede S\u00fcrd\u00fcr\u00fclebilirlik Sempozyumu\u2019nda bu y\u0131l da perakendede yap\u0131lanlar \u00f6rnekleriyle ele al\u0131nd\u0131. Sempozyumda, perakendenin farkl\u0131 kategorilerinde y\u00fcr\u00fct\u00fclen \u00e7evre, enerji, y\u00f6netim konular\u0131ndaki s\u00fcrd\u00fcr\u00fclebilirlik projelerinin detaylar\u0131n\u0131n yan\u0131 s\u0131ra yeni olu\u015fumlar ve \u00f6rnek uygulamalar hakk\u0131nda bilgi aktar\u0131ld\u0131.<\/p>

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Sempozyumun a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fmas\u0131n\u0131 yapan GPD-KMD S\u00fcrd\u00fcr\u00fclebilirlik Komitesi Ba\u015fkan\u0131 Filiz Ecet, her iki derne\u011fin \u00fcyelerinin kurumsal perakendeciler oldu\u011funu ve s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00fcyeler taraf\u0131ndan sahiplenilerek desteklenmesinin sevindirici oldu\u011funu belirtti. Ecet, komite \u00e7al\u0131\u015fmalar\u0131 sonucunda bir sempozyum d\u00fczenlenebilmesinin de sekt\u00f6r i\u00e7in de\u011fer yaratt\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>

KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m ise perakende sekt\u00f6r\u00fcn\u00fcn, topluma en yak\u0131n sekt\u00f6rlerden biri olmas\u0131 bak\u0131m\u0131ndan \u00e7evre bilincinin olu\u015fturulmas\u0131 i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti. Bu nedenle 5 Haziran \u00c7evre G\u00fcn\u00fc\u2019n\u00fc de sahiplenerek \u00e7evreyi ve d\u00fcnyay\u0131 korumaya y\u00f6nelik aktiviteleri yo\u011funla\u015ft\u0131rmay\u0131, gelecek senelerde daha kapsaml\u0131 projeler \u00fcretmeyi hedeflediklerini belirten G\u00f6ky\u0131ld\u0131r\u0131m \u015f\u00f6yle devam etti: \u201cT\u00fcketicinin y\u00f6n verdi\u011fi bir sekt\u00f6r\u00fcz ve t\u00fcketicimizin s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131ndaki alg\u0131 de\u011fi\u015fimine perakendeciler olarak mutlaka ayak uydurmak zorunday\u0131z. Bu de\u011fi\u015fim i\u00e7in \u00e7ok b\u00fcy\u00fck yat\u0131r\u0131mlar yapmaya da gerek olmayabiliyor. \u00c7ok ufak de\u011fi\u015fiklikler ve yat\u0131r\u0131mlarla da e\u011fer s\u00fcrd\u00fcr\u00fclebilir k\u0131labiliyorsak, \u00e7evreye, kaynaklar\u0131m\u0131za, toplumumuza fayda sa\u011flayabiliyoruz.\u201d<\/p>

DAVRANI\u015e DE\u011e\u0130\u015e\u0130KL\u0130\u011e\u0130 GEREKL\u0130 <\/b><\/p>

Sempozyumun ilk b\u00f6l\u00fcm\u00fcnde genel olarak s\u00fcrd\u00fcr\u00fclebilirlik kavram\u0131 ve g\u00fcncel geli\u015fmeler ele al\u0131nd\u0131. \u201cS\u00fcrd\u00fcr\u00fclebilirlikte \u00c7a\u011fda\u015f Kimlik ve Nudge Tasar\u0131mlar\u0131\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla Balta\u015f Grubu E\u015f Ba\u015fkan\u0131 Prof. Dr. Zuhal Balta\u015f, do\u011fan\u0131n, yery\u00fcz\u00fcndeki ya\u015fam\u0131n temeli ve t\u00fcm canl\u0131lar\u0131n ortak evi oldu\u011funu ke\u015ffetmekte insano\u011flunun olduk\u00e7a gecikti\u011fini ifade ederek, sadece son 50 y\u0131lda s\u00fcrd\u00fcr\u00fclebilir olmayan ya\u015fam tercihlerinin, do\u011fan\u0131n \u00fc\u00e7te ikisini geri d\u00f6n\u00fclemez bir bi\u00e7imde tahrip etti\u011fini ifade etti. Balta\u015f s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cBu ba\u011flamda nudge, davran\u0131\u015f de\u011fi\u015fikli\u011fine imk\u00e2n veren yeni bir m\u00fcdahale y\u00f6ntemidir. Evrensel de\u011ferler temelinde, bilimsel ara\u015ft\u0131rmalarla ortaya konmu\u015f yararl\u0131 davran\u0131\u015f se\u00e7eneklerinin tercih edilmesini ama\u00e7lar. Se\u00e7im \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fc koruyan, g\u00f6n\u00fcll\u00fc davran\u0131\u015f de\u011fi\u015fikli\u011fi tasar\u0131mlar\u0131 ile ekonomik, sosyal ve \u00e7evresel kalk\u0131nmaya s\u00fcrd\u00fcr\u00fclebilir katk\u0131 sa\u011flar.\u201d<\/p>

Son d\u00f6nemde bireysel \u00e7abalar\u0131yla \u00e7evreye yapt\u0131\u011f\u0131 katk\u0131larla dikkat \u00e7eken Rasim Uyan, \u201cTek Ki\u015filik Dev \u00c7evre Hareketi\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla ger\u00e7ekle\u015ftirdi\u011fi projeleri payla\u015ft\u0131. Uyan, bireysel hareketlerle bile \u00e7evreye ne derece \u00f6nemli katk\u0131lar sa\u011flanabilece\u011finin ve s\u00fcrd\u00fcr\u00fclebilirlik projelerinin mutlaka \u00e7ok maliyetli i\u015fler olmas\u0131 gerekmedi\u011finin \u00e7arp\u0131c\u0131 \u00f6rneklerini verdi.<\/p>

PERAKENDEDE \u0130\u015e MODEL\u0130 OLARAK S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K<\/b><\/p>

Sempozyumun ikinci b\u00f6l\u00fcm\u00fcnde ise perakende sekt\u00f6r\u00fcne dair \u00f6rnek \u00e7al\u0131\u015fmalar\u0131n sunumu yap\u0131ld\u0131. Nielsen G\u0131da Sekt\u00f6r Lideri El\u00e7in Deryal, \u201cT\u00fcrkiye\u2019de Al\u0131\u015fveri\u015f\u00e7i D\u00f6n\u00fc\u015f\u00fcm\u00fc ve Bireysel S\u00fcrd\u00fcr\u00fclebilirlik Anlay\u0131\u015f\u0131\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda, T\u00fcrkiye\u2019deki k\u00fclt\u00fcrel ve \u00e7evresel de\u011fi\u015fim dinamiklerinin, al\u0131\u015fveri\u015f\u00e7inin do\u011fas\u0131ndaki de\u011fi\u015fimlerin ve ayr\u0131ca dijital de\u011fi\u015fimin alt\u0131n\u0131 \u00e7izdi.<\/p>

MediaMarkt S\u00fcrd\u00fcr\u00fclebilirlik Y\u00f6neticisi \u0130lker Kurtulu\u015f, \u201cGlobal S\u00fcrd\u00fcr\u00fclebilirlik Hedefleri ve Yerel Uygulamalar ile Desteklenmesi\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda MediaMarkt T\u00fcrkiye\u2019nin s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131na ili\u015fkin bilgiler verdi. Tchibo T\u00fcrkiye Stratejik Planlama ve Pazarlama Direkt\u00f6r\u00fc Ceyda Kaptan ise \u201cTchibo\u2019da S\u00fcrd\u00fcr\u00fclebilirlik\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla marka \u00f6zelinde \u00f6rnekler sundu. Akmerkez Genel M\u00fcd\u00fcr\u00fc Murat Kayman ve Ek Bi\u00e7 Ye \u0130\u00e7 Genel Koordinat\u00f6r\u00fc ve Permak\u00fclt\u00fcr Tasar\u0131mc\u0131s\u0131 Aycan T\u00fcyl\u00fco\u011flu ile birlikte \u201cKentte S\u00fcrd\u00fcr\u00fclebilir Hayat Nas\u0131l Kurgulan\u0131r?\u201d sorusuna cevap arayarak \u201cAkmerkez\u2019de Terasta Tar\u0131m \u00d6rne\u011fi\u201d hakk\u0131nda bilgiler payla\u015ft\u0131lar.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli oyuncular\u0131n\u0131n \u00fcye oldu\u011fu Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) ve G\u0131da Perakendecileri Derne\u011fi (GPD) sekt\u00f6r\u00fcn g\u00fcndemini takip eden etkinlikler d\u00fczenlemeye devam ediyor. Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen \u201cPerakendede S\u00fcrd\u00fcr\u00fclebilirlik Sempozyumu\u201dnda perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcndeminde yeni \u00f6ncelik olarak belirlenen s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131ndaki \u00f6rnek uygulamalar payla\u015f\u0131ld\u0131. T\u00fcm d\u00fcnyan\u0131n g\u00fcndeminde olan s\u00fcrd\u00fcr\u00fclebilirlik konusu hemen hemen her sekt\u00f6r i\u00e7in b\u00fcy\u00fck \u00f6nem […]<\/p>\n","protected":false},"author":1,"featured_media":193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=192"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/192\/revisions"}],"predecessor-version":[{"id":196,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/192\/revisions\/196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/193"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}