{"id":1898,"date":"2021-09-30T09:46:02","date_gmt":"2021-09-30T09:46:02","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1898"},"modified":"2021-09-30T12:23:55","modified_gmt":"2021-09-30T12:23:55","slug":"yeni-normalde-perakendeyi-bekleyen-yenilikler-perakende-teknolojileri-konferansinda","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1898","title":{"rendered":"Yeni Normalde Perakendeyi Bekleyen Yenilikler Perakende Teknolojileri Konferans\u0131\u2019nda"},"content":{"rendered":"\t\t
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G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin ev sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek Y\u00f6netim Kurulu \u00dcyeleri kat\u0131l\u0131m sa\u011flad\u0131.\u00a0<\/strong><\/p>

Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Bu b\u00fcy\u00fckl\u00fckle \u00fclke ekonomisine \u00f6nemli bir katk\u0131 sa\u011fland\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe, \u201cSon d\u00f6nemde \u00fcyelerimiz aras\u0131na kat\u0131lan \u00f6nemli perakendecilerle derne\u011fimizin temsiliyetini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015flettik. \u00dclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin \u00e7al\u0131\u015fan\u0131m\u0131zla ekonomimiz ve halk\u0131m\u0131z i\u00e7in en b\u00fcy\u00fck katk\u0131y\u0131 sunmaya \u00e7al\u0131\u015f\u0131yoruz\u201d dedi.<\/p>

\"\"\u00dcyelerin g\u00fcndemleri ve sekt\u00f6r\u00fcn geli\u015fimi y\u00f6n\u00fcnde konularla dernek \u00e7al\u0131\u015fmalar\u0131n\u0131n \u015fekillendi\u011fini belirten T\u0131nastepe, \u201cSekt\u00f6r\u00fcn tamam\u0131na dokunan her t\u00fcrl\u00fc konuda; mevzuat, e\u011fitim, istihdam yaratma, teknoloji, verimlilik, s\u00fcrd\u00fcr\u00fclebilirlik, e-ticaret, pazarlama, omnichannel gibi her g\u00fcndemi \u00fcyelerimizin destekleriyle i\u015fliyor, ortak fayda yaratacak projeler \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131yoruz\u201d dedi.<\/p>

Dernek \u00e7al\u0131\u015fmalar\u0131n\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini aktarmak amac\u0131yla uzun bir aradan sonra ilk defa fiziksel olarak bir araya gelen dernek Y\u00f6netim Kurulu, g\u00fcncel geli\u015fmelere dair de\u011ferlendirmelerini de payla\u015ft\u0131lar.<\/p>

G\u0131dad\u0131\u015f\u0131 Perakendede \u0130lk 6 Ayda Ciroda Gerileme, Ma\u011faza Say\u0131s\u0131nda Art\u0131\u015f<\/strong>
G\u0131dad\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn 2021 y\u0131l\u0131 verilerine de\u011finen T\u0131nastepe \u015funlar\u0131 ifade etti: \u201cG\u0131dad\u0131\u015f\u0131 perakende, 2020 y\u0131l\u0131n\u0131 pandeminin etkisiyle \u00f6nemli kay\u0131plarla kapatt\u0131. 2021 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda da kendimizi k\u0131yaslamak i\u00e7in 2019 y\u0131l\u0131n\u0131 baz almak zorunda kald\u0131k. Bu durumda ilk yar\u0131y\u0131lda enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f olarak y\u00fczde 25 seviyesinde geriledi\u011fimizi g\u00f6r\u00fcyoruz. TAMPF-Nielsen Perakende Endeksi verileri, yine ayn\u0131 d\u00f6nem i\u00e7in ma\u011faza say\u0131lar\u0131m\u0131z\u0131n y\u00fczde 5 artt\u0131\u011f\u0131n\u0131 da s\u00f6yl\u00fcyor. Sekt\u00f6r\u00fcm\u00fcz yat\u0131r\u0131mlar\u0131na devam ediyor, ancak cirolar\u0131m\u0131z\u0131n toparlanmas\u0131 i\u00e7in \u00f6n\u00fcm\u00fczde yol var.\u201d<\/p>

Sekt\u00f6r\u00fcn g\u00fcc\u00fcn\u00fc korumas\u0131n\u0131n, ma\u011faza ve istihdam kayb\u0131 ya\u015famamas\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde devlet destekleri sayesinde sa\u011fland\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe, devlet destekleri yan\u0131nda cadde ve AVM ma\u011fazalar\u0131 sahiplerinin ve y\u00f6neticilerinin de bu d\u00f6nemde yap\u0131c\u0131 i\u015fbirliklerine gitmelerinin sekt\u00f6r i\u00e7in \u00e7ok de\u011ferli oldu\u011funu belirtti. T\u0131nastepe, K\u0131sa \u00c7al\u0131\u015fma \u00d6dene\u011fi, kira ve stopajlardaki vergi indirimleri, vergi \u00f6demelerinin \u00f6telenmesi gibi desteklerin pandemi yaralar\u0131n\u0131n sar\u0131lmas\u0131nda sekt\u00f6re b\u00fcy\u00fck destek oldu\u011funu, bu desteklerin s\u00fcrmesiyle ticaretin h\u0131zla canlanaca\u011f\u0131na inand\u0131klar\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>

T\u0131nastepe s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cSat\u0131\u015flar\u0131m\u0131z okula d\u00f6n\u00fc\u015f d\u00f6nemiyle toparlanmaya ba\u015flasa da 1,5 senede ya\u015fanan kay\u0131plar\u0131n telafisi sadece sat\u0131\u015flarla kar\u015f\u0131lanacak gibi g\u00f6r\u00fcnm\u00fcyor. Sat\u0131\u015flardaki art\u0131\u015f hareketinin de adetlere ba\u011fl\u0131 de\u011fil enflasyon etkisiyle ger\u00e7ekle\u015fti\u011fini g\u00f6zlemliyoruz.\u201d<\/p>

Sekt\u00f6r\u00fcn yak\u0131n gelecekte \u00f6ng\u00f6r\u00fclen s\u0131k\u0131nt\u0131lar\u0131na da de\u011finen T\u0131nastepe, globalde ya\u015fanan tedarik s\u0131k\u0131nt\u0131lar\u0131n\u0131n ve maliyet art\u0131\u015flar\u0131n\u0131n k\u0131sa bir s\u00fcre i\u00e7inde fiyatlara olumsuz yans\u0131d\u0131\u011f\u0131n\u0131 belirtti. T\u0131nastepe, \u201cGlobalde emtia fiyatlar\u0131ndaki art\u0131\u015flar, petrole ba\u011fl\u0131 \u00fcr\u00fcnlerdeki fiyat art\u0131\u015flar\u0131, artan lojistik maliyetleri, enerji maliyetlerindeki art\u0131\u015flar, baz\u0131 yar\u0131 mamullerdeki arz s\u0131k\u0131nt\u0131s\u0131, kimi sekt\u00f6rlerdeki i\u015f\u00e7ilik maliyetlerinin artmas\u0131 dolayl\u0131 olarak bizim maliyetlerimizi olumsuz y\u00f6nde etkiliyor. Deniz ticaretindeki konteyner s\u0131k\u0131nt\u0131s\u0131, \u00c7in\u2019deki \u00e7ip s\u0131k\u0131nt\u0131s\u0131, Uzakdo\u011fuda vaka say\u0131lar\u0131n\u0131n h\u0131zl\u0131 art\u0131\u015f\u0131 ve benzeri bir\u00e7ok neden maalesef bizlere ek maliyet olarak yans\u0131yor. Bu konuda yetkililerin h\u0131zl\u0131 ve etkin \u00f6nlemler almas\u0131n\u0131 bekliyoruz\u201d dedi.<\/p>

Yeni Normalde de Destekler \u015eart
<\/strong>Sekt\u00f6r\u00fcn \u015fimdiye kadar devlet destekleri kadar kendi sermaye yap\u0131lar\u0131 sayesinde ya\u015fam\u0131n\u0131 s\u00fcrd\u00fcrebildi\u011fini ifade eden T\u0131nastepe, \u201cDesteklerin s\u00fcrmesi hem bizlerin hem de tamam\u0131 kay\u0131tl\u0131 istihdam\u0131m\u0131z\u0131n devaml\u0131l\u0131\u011f\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131yor. Ge\u00e7ti\u011fimiz zorlu d\u00f6nemde ayakta kalmay\u0131 ba\u015faran firmalar\u0131n sermayelerinde \u00f6nemli erimeler oldu. \u00c7\u00fcnk\u00fc bu d\u00f6nemi sat\u0131\u015flarla de\u011fil, sermaye kaynaklar\u0131m\u0131zla dengeleyebildik. Bu ama\u00e7la, perakendeci i\u015fletmelere sermayelerini kuvvetlendirmeye y\u00f6nelik hibe destekleri gelmesi, sermayesini kendi kaynaklar\u0131yla g\u00fc\u00e7lendirmeye \u00e7al\u0131\u015fan i\u015fletmelere de te\u015fvik verilmesini istiyoruz. Bununla beraber, s\u0131k\u0131nt\u0131l\u0131 bir d\u00f6nemden \u00e7\u0131kan hane halk\u0131n\u0131n da desteklenmesi, ticarete ve t\u00fcketime yans\u0131yacak ek gelirler yarat\u0131lmas\u0131 \u00f6nem ta\u015f\u0131yor. Al\u0131m g\u00fcc\u00fcn\u00fcn d\u00fc\u015fmesi, t\u00fcketicimizde s\u0131k\u0131nt\u0131 yaratt\u0131\u011f\u0131 gibi \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n motivasyonunda da bizi zorluyor. Arkada\u015flar\u0131m\u0131z\u0131 her t\u00fcrl\u00fc haklar\u0131 kapsam\u0131nda desteklesek de, genel ekonominin gidi\u015fat\u0131ndan dolay\u0131 ya\u015fad\u0131klar\u0131 mutsuzluk dolayl\u0131 olarak i\u015flerine de yans\u0131yor\u201d dedi.<\/p>

Pandemi etkisinden \u00e7\u0131k\u0131p normal hayata d\u00f6nmenin herkes gibi perakende sekt\u00f6r\u00fcn\u00fcn de en \u00f6nemli iste\u011fi oldu\u011funa de\u011finen T\u0131nastepe, bu \u00e7er\u00e7evede en \u00f6nemli silah olarak a\u015f\u0131lama program\u0131n\u0131n ba\u015far\u0131l\u0131 bir \u015fekilde s\u00fcrmesini g\u00f6rd\u00fcklerini belirtti. T\u0131nastepe, \u201c\u00d6nemli bir ba\u015far\u0131yla ger\u00e7ekle\u015fen a\u015f\u0131lama program\u0131n\u0131n h\u0131z kesmeden s\u00fcrmesi, bu d\u00f6nemi atlat\u0131p rahata ermemiz i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu ba\u011flamda a\u015f\u0131n\u0131n tercih de\u011fil, toplumsal bir sorumluluk oldu\u011funa inan\u0131yoruz. Toplumsal ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131 sa\u011flad\u0131\u011f\u0131m\u0131z anda g\u00f6sterilen t\u00fcm \u00e7abalar\u0131n hedefe ula\u015fmas\u0131 m\u00fcmk\u00fcn olabilecek. Bunun i\u00e7in de a\u015f\u0131n\u0131n \u00f6zendirilmesi, a\u015f\u0131 olan vatanda\u015flar\u0131m\u0131z\u0131n baz\u0131 konularda istisna tutulmas\u0131 gerekiyor. \u00d6rne\u011fin al\u0131\u015fveri\u015f merkezleri, lokanta, kafe, bar, gece kul\u00fcb\u00fc, k\u0131raathane, spor salonlar\u0131, her t\u00fcrl\u00fc m\u00fcsabaka sahalar\u0131, sinema, tiyatro, konser ve d\u00fc\u011f\u00fcn ve \u00f6zel davetlere kat\u0131lacak misafir\/ m\u00fc\u015fterilerin 2 doz a\u015f\u0131y\u0131 yapt\u0131rm\u0131\u015f olmas\u0131 zorunlulu\u011fu getirilerek bir katk\u0131 sa\u011flanabilir. Bunun ilk ad\u0131m\u0131 hali haz\u0131rda at\u0131ld\u0131. Uygulaman\u0131n yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131n\u0131 bekliyoruz\u201d dedi.<\/p>

Perakendede Yeni \u00c7\u00f6z\u00fcmler ve Gelecek \u201cPerakende Teknolojileri Konferans\u0131\u201dnda<\/strong>
Derne\u011fin temel ama\u00e7lar\u0131ndan birinin \u00fcyelerin ve sekt\u00f6r\u00fcn geli\u015fimi i\u00e7in g\u00fcncel ve do\u011fru bilgi al\u0131\u015fveri\u015fini sa\u011flamak oldu\u011funu vurgulayan T\u0131nastepe, her sene d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 6 Ekim \u00c7ar\u015famba g\u00fcn\u00fc ba\u015flayaca\u011f\u0131n\u0131 ifade etti. T\u0131nastepe; \u201cBu sene sekizincisini d\u00fczenleyece\u011fimiz Perakende Teknolojileri Konferans\u0131, i\u00e7eri\u011fi ve konu\u015fmac\u0131lar\u0131yla sekt\u00f6r\u00fc g\u00fcncel bilgilerle ve yeni geli\u015fmelerle donatmaya devam edecek. 10 haftada 10 farkl\u0131 konuyu i\u015fleyece\u011fimiz webinar serimiz, perakende ve bili\u015fim sekt\u00f6rlerini bir araya getirecek. Yeni normal kavram\u0131yla hayat\u0131m\u0131za daha \u00e7ok giren teknoloji, bizim operasyonlar\u0131m\u0131zda da bir\u00e7ok yenili\u011fe yol a\u00e7t\u0131. T\u00fcm bunlar\u0131 ve yak\u0131n gelecekte \u00f6n\u00fcm\u00fcze \u00e7\u0131kacak farkl\u0131 uygulamalar\u0131 10 hafta boyunca uzmanlardan dinleme f\u0131rsat\u0131 yakalayaca\u011f\u0131z\u201d dedi.<\/p>

Verimlilik \u00e7\u00f6z\u00fcmlerinin sekt\u00f6r\u00fcn her zaman ilgi oda\u011f\u0131nda oldu\u011funu vurgulayan T\u0131nastepe, art\u0131k geleneksel hale gelen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 6 Ekim g\u00fcn\u00fc sekt\u00f6rel derneklerin ba\u015fkanlar\u0131n\u0131n a\u011f\u0131rlanaca\u011f\u0131 bir oturumla ba\u015flayaca\u011f\u0131n\u0131 belirtti.<\/p>

Perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nemli \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n ba\u015fkanlar\u0131n\u0131n yer alaca\u011f\u0131 ilk oturumda Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde, T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Alp \u00d6nder \u00d6zpamuk\u00e7u, G\u0131da Perakendecileri Derne\u011fi (GPD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7, Al\u0131\u015fveri\u015f Merkezleri ve Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Prof. Dr. H\u00fcseyin Alta\u015f, Tescilli Markalar Derne\u011fi (TMD) Ba\u015fkan\u0131 \u0130zzet Stamati ve Turizm, Restoran Yat\u0131r\u0131mc\u0131lar\u0131 ve Gastronomi \u0130\u015fletmeleri Derne\u011fi (TURY\u0130D) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Kaya Demirer\u2019in kat\u0131l\u0131m\u0131yla \u201cYeni Normalden Ne Umduk Ne Bulduk?\u201d konusu i\u015flenecek.<\/p>

Perakendenin toparlanmas\u0131, enerjisine ve eski hacmine ula\u015fmas\u0131 i\u00e7in, yeni d\u00f6nemin gereklerine h\u0131zl\u0131 adaptasyonunun \u015fart oldu\u011funu ifade eden T\u0131nastepe, verimlilik \u00e7\u00f6z\u00fcmlerinin, t\u00fcketici i\u00e7in farkl\u0131la\u015fma y\u00f6ntemlerinin, maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemlerin, gelecekteki al\u0131\u015fveri\u015f trendlerinin de webinar serisinde farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla de\u011ferlendirilece\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>

Her hafta farkl\u0131 konuyla devam edecek seride, \u201cPerakendenin Gelece\u011fi: Online m\u0131? Offline m\u0131?\u201d, E-ticaretten Neler \u00d6\u011frendik? Tamam m\u0131y\u0131z?\u201d, Veriyi Okumak m\u0131, Korumak m\u0131 Daha Zor? M\u00fc\u015fteriyi Ne Kadar Anl\u0131yoruz?\u201d, \u00c7al\u0131\u015fma Bi\u00e7imleri ve \u0130nsan D\u00f6n\u00fc\u015ft\u00fc! Peki Ya Perakende?\u201d, \u201cPazarlamada Global Trendler\u201d, \u201cM\u00fc\u015fteri Deneyimi ve Sat\u0131\u015fa Katk\u0131s\u0131\u201d, \u201cPerakendede Omnichannel\u201d, \u201cOperasyona Makine Dokunu\u015fu\u201d, \u201cTeknolojik Mevzuat\u201d ba\u015fl\u0131klar\u0131nda oturumlar ger\u00e7ekle\u015ftirilecek. Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana sponsorlu\u011funu Hepsiburada sahiplenirken, Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi olarak yer al\u0131yor. Birle\u015fik \u00d6deme, Ceva, Encore, Logo, Nebim, Obase, POS, Profilo \u00d6deme Sistemleri ve Rasyotek ise perakendeye \u00f6zel \u00e7\u00f6z\u00fcmleriyle etkinlikte yer alacaklar. Webinar serisinin destek\u00e7ileri aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunacak.<\/p>

Etkinlik ile ilgili detayl\u0131 ak\u0131\u015f ve konu\u015fmac\u0131 bilgilerine dernek web sitesinden ve sosyal medya hesaplar\u0131ndan ula\u015f\u0131labilecek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi Zincir Ma\u011fazalar Derne\u011fi d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Zincir Ma\u011fazalar Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Serhan T\u0131nastepe\u2019nin ev sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek Y\u00f6netim Kurulu \u00dcyeleri kat\u0131l\u0131m sa\u011flad\u0131.\u00a0 Zincir Ma\u011fazalar Derne\u011fi, \u00fclkenin en \u00f6nemli perakendeci \u00fcyeleriyle birlikte 320 milyar TL seviyesinde bir ciroyu temsil […]<\/p>\n","protected":false},"author":2,"featured_media":1899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1898"}],"version-history":[{"count":22,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1898\/revisions"}],"predecessor-version":[{"id":1923,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1898\/revisions\/1923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}