{"id":1823,"date":"2021-09-16T13:45:12","date_gmt":"2021-09-16T13:45:12","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1823"},"modified":"2021-09-16T13:49:12","modified_gmt":"2021-09-16T13:49:12","slug":"gelecegin-is-dunyasinda-neler-degisecek","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1823","title":{"rendered":"Gelece\u011fin \u0130\u015f D\u00fcnyas\u0131nda Neler De\u011fi\u015fecek?"},"content":{"rendered":"\t\t
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Kurumsal y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 firmas\u0131 McKinsey & Company gelece\u011fin i\u015f d\u00fcnyas\u0131n\u0131 mercek alt\u0131na alarak 2021 y\u0131l\u0131n\u0131 ve sonras\u0131n\u0131 \u015fekillendiren 8 trendi a\u00e7\u0131klad\u0131. Bu trendlerin ele al\u0131nd\u0131\u011f\u0131 makale, pandeminin yaratt\u0131\u011f\u0131 ekonomik krizin ve belirsizlik ortam\u0131n\u0131n, b\u00fcy\u00fck yenilikler i\u00e7in de zemin olu\u015fturdu\u011funa dikkat \u00e7ekiyor.<\/strong><\/p>

McKinsey & Company uzmanlar\u0131na g\u00f6re inovasyon, t\u00fcketici davran\u0131\u015flar\u0131nda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm, \u00e7evre, sa\u011fl\u0131k, h\u00fck\u00fcmet yakla\u015f\u0131mlar\u0131, yat\u0131r\u0131m portf\u00f6ylerinde yeniden yap\u0131land\u0131rma ve tedarik zincirlerinde ya\u015fanan de\u011fi\u015fim, 2021 ve sonras\u0131n\u0131 \u015fekillendirecek 8 \u00f6nemli trend olarak \u00f6ne \u00e7\u0131k\u0131yor. Krizlerin, dikkat \u00e7ekici yeniliklere yol a\u00e7ma e\u011filiminde oldu\u011funa vurgu yap\u0131lan makalede Covid-19\u2019in yaratt\u0131\u011f\u0131 ekonomik krizin de b\u00f6yle bir d\u00f6n\u00fc\u015f\u00fcm\u00fc tetikledi\u011fine dikkat \u00e7ekilerek belirsizliklerin hala \u00e7ok y\u00fcksek seyretmesine ra\u011fmen uzmanlar\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde i\u015f d\u00fcnyas\u0131n\u0131 nelerin \u015fekillendirece\u011fine dair \u00f6ng\u00f6r\u00fcleri 8 ba\u015fl\u0131k alt\u0131nda toparlan\u0131yor: Bu trendler (1) inovasyon, (2) t\u00fcketici davran\u0131\u015f\u0131, (3) \u00e7evre, (4) sa\u011fl\u0131k devrimi, (5) h\u00fck\u00fcmet yakla\u015f\u0131mlar\u0131, (6) kurumsal portf\u00f6ylerin yeniden yap\u0131land\u0131r\u0131lmas\u0131, (7) tedarik zincirinin de\u011fi\u015fimi ve son olarak (8) hava yolculu\u011funa d\u00f6n\u00fc\u015f \u015feklinde s\u0131ralan\u0131yor.<\/p>

1. Dijitalle\u015fme istihdam\u0131 d\u00f6n\u00fc\u015ft\u00fcrecek:<\/strong> Dijitalin y\u00fckseli\u015fi i\u015fimizin gelece\u011fine \u00e7e\u015fitli \u015fekillerde y\u00f6n verecek. \u0130novasyonun meslekleri de etkileyece\u011finin vurguland\u0131\u011f\u0131 makalede; dijitalin y\u00fckseli\u015finin i\u015fimizin gelece\u011fine \u00e7e\u015fitli \u015fekillerde y\u00f6n verece\u011fi ve bunlar\u0131n her birini anlaman\u0131n \u00f6nemli oldu\u011fu belirtiliyor. Evden \u00e7al\u0131\u015fma deneyiminin, herkes i\u00e7in ge\u00e7erliymi\u015f gibi d\u00fc\u015f\u00fcn\u00fclse de \u00f6ncelikle geli\u015fmi\u015f ekonomilerle ilgili oldu\u011funun alt\u0131n\u0131 \u00e7iziliyor. Raporda, i\u015fini tamamen evden\/uzaktan yapabilen i\u015fg\u00fcc\u00fcn\u00fcn oran\u0131n\u0131n sadece y\u00fczde 25 oldu\u011funa dikkat \u00e7ekiliyor. Raporda evden \u00e7al\u0131\u015fabilenlerle sahada olmak zorunda olanlar aras\u0131ndaki i\u015f ko\u015fullar\u0131 u\u00e7urumunun da b\u00fcy\u00fcyebilece\u011fi uyar\u0131s\u0131 yap\u0131l\u0131yor. Y\u00fckselen e-ticaretin yan\u0131 s\u0131ra teslimat, nakliye ve depo i\u015flerinde artan otomasyonun da kritik oldu\u011fu vurgulan\u0131yor. Son olarak da otomasyondaki y\u00fckseli\u015fle birlikte kaybedilen i\u015flerden daha fazla yeni i\u015fin yarat\u0131laca\u011f\u0131 hat\u0131rlat\u0131l\u0131yor. \u00d6rne\u011fin ABD\u2019de hizmet sekt\u00f6r\u00fc istihdam\u0131n\u0131n 4,3 milyon azalabilece\u011fi, ula\u015f\u0131m sekt\u00f6r\u00fcnde ise 800 bin yeni istihdam yarat\u0131labilece\u011fi belirtiliyor. Hizmet, perakende ve konaklamada istihdam\u0131n kolay kolay iyile\u015fmesi beklenmiyor.<\/p>

2. T\u00fcketici inovasyonu sevdi, eskiye d\u00f6nmeyecek:<\/strong> Makalede, t\u00fcketicilerin pandemi d\u00f6neminde zorunlu \u015fekilde y\u00f6neldi\u011fi baz\u0131 trendlerin pandemi sonras\u0131nda da kalaca\u011f\u0131, bunun da bir\u00e7ok sekt\u00f6rde d\u00f6n\u00fc\u015f\u00fcm\u00fcn devam etmesine neden olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. E-market al\u0131\u015fveri\u015finde eskiye d\u00f6n\u00fclmeyece\u011fi, sanal sa\u011fl\u0131k bak\u0131m\u0131nda da online\u2019\u0131n k\u0131smen benimsenece\u011fi, insanlar\u0131n evlerinin i\u00e7ine yat\u0131r\u0131m yapmaya devam edece\u011fi tahmin ediliyor. \u00d6te yandan uzaktan e\u011fitim ve k\u0131smen online\u2019da devam eden e\u011flence sekt\u00f6r\u00fcn\u00fcn pandemi ko\u015fullar\u0131nda iyi durumda olmad\u0131\u011f\u0131 ve istisnai \u015fekilde bu iki alanda eskiye d\u00f6nme e\u011filiminin y\u00fcksek oldu\u011fu belirtiliyor.<\/p>

3. \u00c7evre hedefleri iyile\u015fmeyi \u015fekillendirecek:<\/strong> Glasgow\u2019da 26. Birle\u015fmi\u015f Milletler \u0130klim De\u011fi\u015fikli\u011fi Konferans\u0131 (COP26) \u00f6ncesinde \u00fclkelerin \u00e7evre hedeflerinin ekonomilerin d\u00f6n\u00fc\u015f\u00fcm\u00fcne de y\u00f6n verece\u011fi belirtiliyor. Her y\u0131l 3,5 trilyon dolar enerji altyap\u0131s\u0131 taahh\u00fcd\u00fc var. \u0130ngiltere Merkez Bankas\u0131 Ba\u015fkan\u0131 Mark Carney\u2019in ifadeleriyle bundan sonraki iyile\u015fme patikas\u0131 \u201cYe\u015filin 50 tonu\u201d gibi olacak. \u00dclkeden \u00fclkeye hedefler ve yat\u0131r\u0131mlar de\u011fi\u015fiklik g\u00f6sterse de iklim krizinin etkisini h\u0131zla hissettirdi\u011fi bug\u00fcnlerde ye\u015fil d\u00f6n\u00fc\u015f\u00fcm de i\u015f d\u00fcnyas\u0131n\u0131n yolunu belirleyecek ana unsurlardan.<\/p>

4. Sa\u011fl\u0131kta devrim:<\/strong> d\u00f6rd\u00fcnc\u00fc s\u0131rada sa\u011fl\u0131k devrimi yer al\u0131yor. Covid-19 salg\u0131n\u0131yla m\u00fccadelede gerek a\u015f\u0131 ara\u015ft\u0131rmalar\u0131na gerekse di\u011fer ara\u00e7lara ula\u015fmak i\u00e7in k\u00fcresel \u00f6l\u00e7ekte yap\u0131lan yat\u0131r\u0131mlar\u0131n 180 milyar dolar\u0131 buldu\u011fu tahmin ediliyor. Sa\u011fl\u0131k alan\u0131na yap\u0131lan yat\u0131r\u0131mlar\u0131n ve ilerlemenin devam edece\u011fi \u00f6ng\u00f6r\u00fclerek gelece\u011fe y\u00f6n verecek trendler aras\u0131nda \u2018biyo-devrim\u2019in \u00e7ok \u00f6nemli bir yerinin oldu\u011funun alt\u0131 \u00e7iziliyor.<\/p>

5. Kapitalist d\u00fczene h\u00fck\u00fcmet deste\u011fi s\u00fcrecek:<\/strong> Makalede; pandeminin ekonomiler \u00fczerindeki olumsuz etkilerini a\u015fmak i\u00e7in bir dizi end\u00fcstriye bor\u00e7 veren h\u00fck\u00fcmetlerin yakla\u015f\u0131m\u0131, be\u015finci trend olarak s\u0131ralan\u0131yor. H\u00fck\u00fcmetlerin i\u015f d\u00fcnyas\u0131na daha fazla sopa g\u00f6sterebilece\u011fi de belirtilen makalede, hissedar kapitalizminden payda\u015f kapitalizmine ge\u00e7i\u015f s\u00fcrecinin de devam edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. E\u015fitsizlikteki art\u0131\u015f da yine h\u00fck\u00fcmetlerin m\u00fcdahale etmek isteyebilece\u011fi alanlardan biri olarak s\u0131ralan\u0131yor.<\/p>

6. Portf\u00f6yler de\u011fi\u015fiyor:<\/strong> Ge\u00e7en y\u0131l, en \u00fcst be\u015fte birlik dilimdeki \u015firketlerin 240 milyar dolarl\u0131k k\u00e2r elde etmesine kar\u015f\u0131l\u0131k en alt be\u015fte birlik dilimdekilerin de 400 milyar dolarl\u0131k zarar\u0131, alt\u0131nc\u0131 trendin temelini olu\u015fturuyor. Makaleye g\u00f6re portf\u00f6yler h\u0131zla de\u011fi\u015fiyor ve i\u015flem hacimleri rekor seviyelere ula\u015f\u0131yor.<\/p>

7. Tedarik zincirlerinde de\u011fi\u015fim zaman alacak:<\/strong> Zaman alsa da tedarik zincirinde g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim bekleniyor. Tedarik zincirinin de\u011fi\u015fmesini, 2021\u2019i ve sonras\u0131n\u0131 \u015fekillendiren yedinci trend olarak tan\u0131mlayan McKinsey uzmanlar\u0131, zaman alsa da tedarik zincirinde g\u00fc\u00e7l\u00fc bir de\u011fi\u015fim beklediklerini belirtiyor. T\u00fcm tedarik zincirinin co\u011frafi anlamda sadece y\u00fczde 25\u2019inin de\u011fi\u015fiminin bile ancak 5 senede tamamlanabilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>

8. Hava trafi\u011fi 2024\u2019ten \u00f6nce tam iyile\u015fmeyecek:<\/strong> Son trend olarak da hava yolculu\u011funa d\u00f6n\u00fc\u015f de\u011ferlendiriyor. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, pandemi d\u00f6neminde \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015fen k\u00fcresel hava trafi\u011finin 2024 y\u0131l\u0131na kadar eski seviyelerine d\u00f6nmeyece\u011fi tahmin ediliyor. Ayr\u0131ca i\u015f seyahatlerinin d\u00f6n\u00fc\u015f\u00fc daha da yava\u015f olabilir. Bunlar\u0131n \u00f6tesinde pandemi \u00f6ncesi trafi\u011fin y\u00fczde 20’si asla geri d\u00f6nmeyebilir. Ama t\u0131pk\u0131 \u2018intikam\u2019 al\u0131\u015fveri\u015flerinde oldu\u011fu gibi, bu alanda da intikam seyahatlerinin g\u00f6r\u00fclmesi bekleniyor.<\/p>

\u201cNewton Yer \u00c7ekimini \u2018Evden \u00c7al\u0131\u015f\u0131rken\u2019 Ke\u015ffetti\u201d<\/strong>
Makalede uzaktan \u00e7al\u0131\u015fman\u0131n insanl\u0131k tarihinde ilk kez, 17. y\u00fczy\u0131lda ya\u015fanan veba salg\u0131n\u0131nda uyguland\u0131\u011f\u0131 belirtiliyor ve \u00e7al\u0131\u015fmalar\u0131n\u0131 evinde s\u00fcrd\u00fcrmesi i\u00e7in g\u00f6nderilen Cambridge \u00dcniversitesi \u00f6\u011frencisi gen\u00e7 Isaac Newton\u2019un yer \u00e7ekimi kanununu, o d\u00f6nemde, evinin bah\u00e7esinde ke\u015ffetti\u011fi hat\u0131rlat\u0131l\u0131yor. Covid-19 salg\u0131n\u0131 s\u00fcrecinde de \u00e7ok \u00f6nemli inovasyonlar\u0131n ger\u00e7ekle\u015ftirildi\u011fine vurgu yapan McKinsey & Company T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Can Kendi \u201cBu d\u00f6nemde; ABD’de verilen yeni patentlerin say\u0131s\u0131, 2019’daki seviyenin iki kat\u0131na denk geliyor ve di\u011fer bir\u00e7ok \u00fclkede de \u00f6nemli art\u0131\u015flar g\u00f6r\u00fcl\u00fcyor. Bu nedenle 2021\u2019e ve sonras\u0131na y\u00f6n verece\u011fine inand\u0131\u011f\u0131m\u0131z ilk trend, inovasyonlar ve onu t\u00fcketici davran\u0131\u015flar\u0131 takip ediyor. Ara\u015ft\u0131rmalar\u0131m\u0131z, yakla\u015f\u0131k \u00fc\u00e7 ayda 10 y\u0131ll\u0131k dijital inovasyon ya\u015fand\u0131\u011f\u0131n\u0131 ve d\u00fcnya genelinde e-ticaretin, pandemi \u00f6ncesi seviyelere g\u00f6re 2 ila 5 kat artt\u0131\u011f\u0131n\u0131 ortaya koyuyor\u201d dedi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kurumsal y\u00f6netim dan\u0131\u015fmanl\u0131\u011f\u0131 firmas\u0131 McKinsey & Company gelece\u011fin i\u015f d\u00fcnyas\u0131n\u0131 mercek alt\u0131na alarak 2021 y\u0131l\u0131n\u0131 ve sonras\u0131n\u0131 \u015fekillendiren 8 trendi a\u00e7\u0131klad\u0131. Bu trendlerin ele al\u0131nd\u0131\u011f\u0131 makale, pandeminin yaratt\u0131\u011f\u0131 ekonomik krizin ve belirsizlik ortam\u0131n\u0131n, b\u00fcy\u00fck yenilikler i\u00e7in de zemin olu\u015fturdu\u011funa dikkat \u00e7ekiyor. McKinsey & Company uzmanlar\u0131na g\u00f6re inovasyon, t\u00fcketici davran\u0131\u015flar\u0131nda ya\u015fanan d\u00f6n\u00fc\u015f\u00fcm, \u00e7evre, sa\u011fl\u0131k, h\u00fck\u00fcmet yakla\u015f\u0131mlar\u0131, […]<\/p>\n","protected":false},"author":2,"featured_media":1824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1823"}],"version-history":[{"count":7,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1823\/revisions"}],"predecessor-version":[{"id":1831,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1823\/revisions\/1831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1824"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}