{"id":1809,"date":"2021-09-07T11:17:07","date_gmt":"2021-09-07T11:17:07","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1809"},"modified":"2021-09-07T11:18:09","modified_gmt":"2021-09-07T11:18:09","slug":"e-ticarette-yeni-trend-kol-ticaret","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1809","title":{"rendered":"E-Ticarette Yeni Trend: KOL-Ticaret"},"content":{"rendered":"\t\t
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KOL (Key Opinion Leader) olarak adland\u0131r\u0131lan ve canl\u0131 yay\u0131nda anl\u0131k sat\u0131\u015flar yapan fikir \u00f6nderleri, e-ticarette yeni bir trend ba\u015flatt\u0131. Asya\u2019da ba\u015flayan ve t\u00fcm d\u00fcnyaya yay\u0131lan KOL-Ticaret ile dakikada binlerce \u00fcr\u00fcn sat\u0131l\u0131yor. <\/b><\/p>

E-ticarette son birka\u00e7 y\u0131l\u0131n en pop\u00fcler konusu, canl\u0131 yay\u0131n sat\u0131\u015flar\u0131. Asya \u00fclkelerinde ba\u015flayan ve milyarlarca dolarl\u0131k bir pazar pay\u0131na ula\u015fan canl\u0131 yay\u0131n sat\u0131\u015f modeli, son d\u00f6nemde \u00fclkemizde de kullan\u0131lmaya ba\u015fland\u0131. Sosyal medya d\u0131\u015f\u0131nda, e-ticaret sitelerinde kullan\u0131labilen canl\u0131 yay\u0131n uygulamalar\u0131n\u0131n yeni bir pazar olu\u015fturdu\u011funa i\u015faret eden TOBB E-ticaret Meclisi \u00dcyesi, Ticimax E-ticaret Sistemleri Kurucusu Cenk \u00c7i\u011fdemli, \u201cSosyal medya platformlar\u0131n\u0131n canl\u0131 yay\u0131n \u00f6zelli\u011fi veya e-ticaret firmalar\u0131 taraf\u0131ndan kullan\u0131lan canl\u0131 yay\u0131n programlar\u0131 \u00fczerinden yap\u0131lan sat\u0131\u015flar ile d\u00fcnyada her g\u00fcn milyonlarca \u00fcr\u00fcn sat\u0131l\u0131yor. Asya \u00fclkelerinde canl\u0131 yay\u0131n sat\u0131\u015f\u0131 yapan ve KOL (Key Opinion Leader-Fikir \u00d6nderi) olarak adland\u0131r\u0131lan isimler var. Bu isimler canl\u0131 yay\u0131n s\u00fcrecinde \u00fcr\u00fcnleri tan\u0131tarak anl\u0131k binlerce \u00fcr\u00fcn sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirebiliyorlar. Daha samimi bir sat\u0131\u015f modeli oldu\u011fu i\u00e7in e-ticarette gelecek KOL-Ticarette demek m\u00fcmk\u00fcn\u201d diye konu\u015ftu.<\/p>

Birka\u00e7 Dakikada Binlerce \u00dcr\u00fcn Sat\u0131l\u0131yor<\/strong>
Y\u00fckl\u00fc miktardaki KOL-Ticaret sat\u0131\u015flar\u0131na \u00f6rnek de veren \u00c7i\u011fdemli, \u201cMesela bir seyahat sitesinin CEO\u2019su olan James Liang birka\u00e7 saatlik canl\u0131 yay\u0131n a\u00e7arak 10 milyon dolara yak\u0131n seyahat paketi satm\u0131\u015ft\u0131. Bir ev aletleri firmas\u0131n\u0131n y\u00f6neticisi Dong Mingzhu da birka\u00e7 saat i\u00e7inde 40 milyon dolardan fazla de\u011ferde ev aletleri sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmi\u015fti. \u00c7in\u2019de ruj canl\u0131 yay\u0131nlar\u0131yla bilinen Li Jiaqi ise sadece birka\u00e7 dakika i\u00e7inde on binlerce ruj sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftiriyor\u201d dedi.<\/p>

E-Ticarete Farkl\u0131 Bir Boyut Getiriyor<\/strong>
Canl\u0131 yay\u0131nda sat\u0131\u015f\u0131n, ba\u011flant\u0131 kalitesinin artmas\u0131yla daha da g\u00fcndeme oturaca\u011f\u0131n\u0131 ifade eden \u00c7i\u011fdemli, \u201c\u00d6zellikle h\u0131zl\u0131 t\u00fcketim malzemeleri, tekstil kategorilerinde \u00e7ok etkili bir y\u00f6ntem. Canl\u0131 yay\u0131n sat\u0131\u015flar\u0131 her kategoride kullan\u0131labilir ancak h\u0131zl\u0131 t\u00fcketim, tekstil, ayakkab\u0131, tesett\u00fcr gibi kategorilerde, \u00fcr\u00fcn deneme yap\u0131larak e-ticarete farkl\u0131 bir boyut getirebiliyor. \u0130\u015fletmelerin kendi web siteleri \u00fczerinden canl\u0131 yay\u0131n ile sat\u0131\u015f yapmalar\u0131, site trafi\u011fini de olumlu etkileyerek ziyaret\u00e7ilerle etkile\u015fimi art\u0131r\u0131yor. Canl\u0131 yay\u0131na \u00f6zel indirim ve kampanyalar da \u00e7ok ra\u011fbet g\u00f6r\u00fcyor. G\u00f6rerek sat\u0131n almak, online al\u0131\u015fveri\u015fte g\u00fcveni de olumu anlamda etkiliyor\u201d diye konu\u015ftu.<\/p>

Pratik Bir Deneyim<\/strong>
Canl\u0131 yay\u0131n sat\u0131\u015flar\u0131n\u0131n m\u00fc\u015fteri deneyimini zenginle\u015ftiren bir model oldu\u011funu ifade eden \u00c7i\u011fdemli, bu sat\u0131\u015f y\u00f6nteminin avantajlar\u0131 konusunda da \u015fu bilgileri aktard\u0131: \u201cCanl\u0131 yay\u0131nda sat\u0131\u015f yapmak \u00f6ncelikle firmalar\u0131n daha fazla ki\u015fiye ula\u015fmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor. Canl\u0131 yay\u0131n sat\u0131\u015flar\u0131 e-ticaret firmalar\u0131 ve m\u00fc\u015fteriler i\u00e7in \u00e7ok pratik ve \u00e7ok kullan\u0131\u015fl\u0131 bir deneyim. Canl\u0131 yay\u0131nlarda tan\u0131t\u0131lan \u00fcr\u00fcnleri m\u00fc\u015fteriler daha kolay ve 3 boyutlu bir \u015fekilde inceleyebiliyor. B\u00f6ylece m\u00fc\u015fteriler \u00fcr\u00fcnleri daha yak\u0131ndan tan\u0131d\u0131klar\u0131 i\u00e7in h\u0131zl\u0131 sat\u0131n alma karar\u0131 verebiliyor. M\u00fc\u015fterileriniz canl\u0131 yay\u0131nda \u00fcr\u00fcn\u00fc her a\u00e7\u0131dan g\u00f6rebildi\u011fi ve inceleyebildi\u011fi i\u00e7in canl\u0131 yay\u0131nda sat\u0131lan \u00fcr\u00fcnlerin iade oran\u0131 olduk\u00e7a az. K\u0131sacas\u0131 canl\u0131 yay\u0131n ile sat\u0131\u015f yapman\u0131n en b\u00fcy\u00fck avantajlar\u0131ndan biri, iade oranlar\u0131n\u0131n azalmas\u0131. Canl\u0131 yay\u0131nda sat\u0131\u015f yapmak e-ticaret firmalar\u0131n\u0131n st\u00fcdyo, foto\u011fraf \u00e7ekimi, montaj, video \u00e7ekimi gibi alanlarda yapt\u0131\u011f\u0131 harcamalar\u0131n azalmas\u0131na da yard\u0131mc\u0131 oluyor. Firmalar yaln\u0131zca bir ak\u0131ll\u0131 telefon arac\u0131l\u0131\u011f\u0131 ile canl\u0131 yay\u0131n yaparak sat\u0131\u015flar\u0131n\u0131 artt\u0131rabiliyor.\u201d<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

KOL (Key Opinion Leader) olarak adland\u0131r\u0131lan ve canl\u0131 yay\u0131nda anl\u0131k sat\u0131\u015flar yapan fikir \u00f6nderleri, e-ticarette yeni bir trend ba\u015flatt\u0131. Asya\u2019da ba\u015flayan ve t\u00fcm d\u00fcnyaya yay\u0131lan KOL-Ticaret ile dakikada binlerce \u00fcr\u00fcn sat\u0131l\u0131yor. E-ticarette son birka\u00e7 y\u0131l\u0131n en pop\u00fcler konusu, canl\u0131 yay\u0131n sat\u0131\u015flar\u0131. Asya \u00fclkelerinde ba\u015flayan ve milyarlarca dolarl\u0131k bir pazar pay\u0131na ula\u015fan canl\u0131 yay\u0131n sat\u0131\u015f modeli, […]<\/p>\n","protected":false},"author":2,"featured_media":1810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1809"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1809\/revisions"}],"predecessor-version":[{"id":1814,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1809\/revisions\/1814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1810"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}