{"id":178,"date":"2019-09-16T10:23:11","date_gmt":"2019-09-16T10:23:11","guid":{"rendered":"https:\/\/new.kategorimagazaciligi.org\/?p=178"},"modified":"2019-09-16T10:26:42","modified_gmt":"2019-09-16T10:26:42","slug":"kmd-yola-yenal-gokyildirimla-devam-ediyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=178","title":{"rendered":"Verimlilik \u0130\u00e7in Perakendeye \u00d6zel Teknolojik \u00c7\u00f6z\u00fcmler"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan 2 Ekim 2018\u2019de be\u015fincisi d\u00fczenlenen \u201cPerakende Teknolojileri Konferans\u0131\u201dnda perakende ve bili\u015fim sekt\u00f6rlerine y\u00f6n veren profesyoneller bir araya geldi. Konferansta perakendeye \u00f6zel teknolojik \u00e7\u00f6z\u00fcmler ve geli\u015fmeler de\u011ferlendirildi.<\/b><\/p><\/div>

\"\"KMD taraf\u0131ndan bu sene 5.\u2019si d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana konusu teknolojideki b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm\u00fcn sekt\u00f6re etkileriydi. 2 Ekim tarihinde d\u00fczenlenen konferansa perakendenin t\u00fcm kategorilerinden profesyonellerle bili\u015fim sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar ve giri\u015fimciler kat\u0131larak \u00f6nemli bir network ortam\u0131 olu\u015fturuldu. Perakende Teknolojileri Konferans\u0131\u2019nda maliyetlerin kontrol\u00fcnde ve verimlilik art\u0131\u015f\u0131nda b\u00fcy\u00fck katk\u0131 sa\u011flayan teknolojik \u00e7\u00f6z\u00fcmler, perakende \u00f6zelindeki \u00f6rnekleriyle ele al\u0131nd\u0131.<\/p>

Konferans\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda, KMD \u00fcyelerinin T\u00fcrkiye \u00e7ap\u0131nda yakla\u015f\u0131k 6 bin sat\u0131\u015f noktas\u0131nda 165 bin ki\u015filik bir istihdam ve 82,5 milyar TL seviyesinde ciro yaratt\u0131\u011f\u0131n\u0131 vurgulayan KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, d\u00f6viz kurlar\u0131na ba\u011fl\u0131 olarak kontrol edilemeyen \u015fekilde artan kira maliyetlerine de\u011findi. \u0130\u00e7inde bulunulan d\u00f6nemde, d\u00f6vizdeki a\u015f\u0131r\u0131 hareketlilik neticesinde ka\u00e7\u0131n\u0131lmaz olarak ma\u011faza kapatmaya varabilecek bir duruma gelindi\u011fini ifade eden G\u00f6ky\u0131ld\u0131r\u0131m, ge\u00e7en ay yap\u0131lan d\u00fczenlemeyle TL\u2019ye ge\u00e7i\u015f uygulamas\u0131n\u0131 desteklediklerini, verilen s\u00fcrenin tamamlanmas\u0131na 10 g\u00fcn kald\u0131\u011f\u0131n\u0131 ve bu konuda sevindirici geli\u015fmeler olmas\u0131n\u0131 umut ettiklerini dile getirdi.<\/p>

\"\"<\/p>

\u201cENFLASYONLA M\u00dcCADELEDE K\u0130L\u0130T ROL PERAKENDEC\u0130LER\u0130N\u201d<\/b><\/p>

G\u00f6ky\u0131ld\u0131r\u0131m, organize perakendecilerin, T\u00fcrkiye\u2019nin enflasyonla m\u00fccadelesinde kilit rol oynad\u0131\u011f\u0131na da dikkat \u00e7ekerek \u00fcr\u00fcn ve hizmeti tedarik ederken olu\u015fan fiyat art\u0131\u015flar\u0131n\u0131n son t\u00fcketiciye olabildi\u011fince az yans\u0131t\u0131lmaya \u00e7al\u0131\u015f\u0131ld\u0131\u011f\u0131n\u0131 vurgulad\u0131. G\u00f6ky\u0131ld\u0131r\u0131m, \u201cAsgari \u00fccrete verilen devlet deste\u011finin s\u00fcrmesi, istihdama b\u00fcy\u00fck katk\u0131 sa\u011flayan perakende sekt\u00f6r\u00fc i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Gelinen noktada kars\u0131zl\u0131kla m\u00fccadele i\u00e7inde olan perakendecilerin personel maliyetlerinin artmas\u0131, hem sekt\u00f6r\u00fc b\u00fcy\u00fck zorlu\u011fa sokacak hem de dolayl\u0131 olarak \u00fclke ekonomisinin geli\u015fimini ve i\u015fsizlikle m\u00fccadeleyi sekteye u\u011fratacakt\u0131r\u201d diye konu\u015ftu.<\/p>

\u201cSTART-UP PROJELER\u0130NE \u00c7OK \u0130NANIYORUZ\u201d<\/b><\/p>

Bu sene ger\u00e7ekle\u015fen konferans\u0131n yeniliklerinden de haber veren KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00f6ky\u0131ld\u0131r\u0131m, teknolojik \u00e7\u00f6z\u00fcmlerin geli\u015fmesi ve yayg\u0131nla\u015fmas\u0131 ad\u0131na start-up projelerine \u00e7ok inand\u0131klar\u0131na ve konferans genelinde bu projelere \u00f6zel yer verildi\u011fine de de\u011findi. Konferans\u0131n, teknolojideki trendleri, geli\u015fmeleri, yenilikleri ele almas\u0131n\u0131n yan\u0131 s\u0131ra, perakendeye \u00f6zg\u00fc teknolojik \u00e7\u00f6z\u00fcmleri sahneye \u00e7\u0131karmas\u0131yla farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131 belirten G\u00f6ky\u0131ld\u0131r\u0131m \u015f\u00f6yle devam etti: \u201cKonferans\u0131m\u0131z\u0131n ilk y\u0131l\u0131ndan beri b\u00fcy\u00fck \u00f6nem verdi\u011fimiz, \u00c7\u00f6z\u00fcm Oturumlar\u0131 dedi\u011fimiz bu \u00f6zel oturumlarda, perakendeci m\u00fc\u015fterileriyle beraber \u00e7\u00f6z\u00fcmlerini payla\u015facak olan teknoloji firmalar\u0131n\u0131 sahnede a\u011f\u0131rl\u0131yoruz. Burada amac\u0131m\u0131z, biz perakendecilerin sorunlar\u0131na \u00e7\u00f6z\u00fcm geli\u015ftiren, verimlili\u011fimizi artt\u0131ran, operasyonlar\u0131m\u0131z\u0131 h\u0131zland\u0131ran projeleri ve geli\u015ftiricilerini t\u00fcm sekt\u00f6re tan\u0131tabilmek. B\u00f6ylece, teknoloji firmalar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7arken bu \u00e7\u00f6z\u00fcmlerin yayg\u0131nla\u015fmas\u0131yla da perakende sekt\u00f6r\u00fcn\u00fcn verimlili\u011fini artt\u0131rmay\u0131 hedefliyoruz.\u201d<\/p>

Yerel teknoloji firmalar\u0131n\u0131 T\u00fcrkiye\u2019nin en g\u00fc\u00e7l\u00fc perakendeci firmalar\u0131yla bir araya getiren tek etkinlik olan \u201c5. Perakende Teknolojileri Konferans\u0131\u201d bu do\u011frultuda erken saatlerde Meet&Tech ad\u0131 verilen mini tan\u0131\u015fma toplant\u0131lar\u0131 ile ba\u015flad\u0131. Bu sene ikincisi ger\u00e7ekle\u015fen mini toplant\u0131larda teknoloji ile ilgilenen yakla\u015f\u0131k 60 giri\u015fimci, KMD Y\u00f6netim Kurulu \u00fcyeleri ba\u015fta olmak \u00fczere perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc isimleri ile tan\u0131\u015fma f\u0131rsat\u0131 yakalad\u0131lar. Bu toplant\u0131larla yerli tedarik\u00e7iler geli\u015ftirdikleri \u00e7\u00f6z\u00fcmlerle daha b\u00fcy\u00fck pazarlarla tan\u0131\u015fma imkan\u0131 buldular. Konferans s\u00fcresinde d\u00fczenlenen paneller ise \u015f\u00f6yleydi: Gelece\u011fin \u0130novasyonu: Amazon ve Perakendenin Etkisi, Gelece\u011fin M\u00fc\u015fterisinin Beyni \/ Tan\u0131\u015ft\u0131ral\u0131m; Beyniniz, Dijital Odakl\u0131 \u00c7oklu Kanal Y\u00f6netimi, Perakendenin Gelece\u011fi: Ak\u0131ll\u0131 Raflar ve B\u00fcy\u00fck Veri,\u00a0 <\/span>Ma\u011fazada M\u00fc\u015fteriye \u00d6zel \u00dcr\u00fcn \u00d6nerileri, IoT ve Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik Ma\u011fazada, Dinamik Fiyatland\u0131rma ve Etiket Y\u00f6netimi, Yar\u0131ndan Sonra Teknoloji, Moda Perakendesinde Analitik D\u00f6n\u00fc\u015f\u00fcm, Yenilik\u00e7i \u00d6deme Sistemleri ile Fiziksel Perakendenin D\u00f6n\u00fc\u015f\u00fcm\u00fc, Ma\u011faza Operasyon Y\u00f6netimi ve M\u00fc\u015fteri Yolculu\u011fu Analiti\u011fi, Zahmetsiz E-ticaret ve Sekt\u00f6r\u00fcn Online Hali.<\/p>

\u00d6d\u00fcller sahiplerini buldu<\/b><\/p>

Bu sene ikinci kez d\u00fczenlenen PE-TEK – Perakende Teknolojileri \u00d6d\u00fclleri program\u0131na ba\u015fvuran teknoloji \u00e7\u00f6z\u00fcmleri aras\u0131ndan \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen firmalar da konferansta \u00f6d\u00fcllerini ald\u0131lar. UDENTIFY, \u201cMa\u011fazalarda Ziyaret\u00e7i Deneyim Takibi\u201d \u00e7\u00f6z\u00fcm\u00fc ile \u201cEn \u0130yi Teknoloji \u00d6d\u00fcl\u00fc\u201dne lay\u0131k g\u00f6r\u00fcld\u00fc. Teknoloji giri\u015fimcilerinin te\u015fvik edilmesi amac\u0131yla, \u201cViola\u201d \u00e7\u00f6z\u00fcm\u00fc ile KIRK\u0130K\u0130 ve \u201cVardiya Robotu\u201d \u00e7\u00f6z\u00fcm\u00fc ile KO\u00c7S\u0130STEM firmalar\u0131 da \u201cJ\u00fcri Te\u015fvik \u00d6d\u00fcl\u00fc\u201d kazand\u0131lar.<\/p>

KMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Yenal G\u00f6ky\u0131ld\u0131r\u0131m, bu t\u00fcr \u00f6d\u00fcllerin giri\u015fimcileri te\u015fvik etti\u011fine ve \u00f6n\u00fcn\u00fc a\u00e7t\u0131\u011f\u0131na de\u011finerek, \u201c\u00d6d\u00fcl ba\u015fvurular\u0131n\u0131 de\u011ferlendirirken \u00e7ok farkl\u0131 \u00e7\u00f6z\u00fcmlerle kar\u015f\u0131la\u015farak, yerli giri\u015fimcilerimizin bu \u00e7al\u0131\u015fmalar\u0131ndan b\u00fcy\u00fck gurur duyduk. Bu t\u00fcr yar\u0131\u015flar, daha iyi \u00e7\u00f6z\u00fcmler geli\u015ftirmek i\u00e7in teknoloji giri\u015fimcilerinin \u00f6n\u00fcn\u00fc a\u00e7arken biz perakendecilerin de yat\u0131r\u0131m kararlar\u0131 i\u00e7in \u00f6nemli referanslar haline gelmelerini sa\u011fl\u0131yor. Sonu\u00e7lar\u0131m\u0131z\u0131 a\u00e7\u0131klad\u0131ktan sonra bir\u00e7ok perakendecinin kazanan firmalarla i\u015f birli\u011fine gidece\u011fine inan\u0131yoruz. Gelecek y\u0131llarda \u00f6d\u00fcl program\u0131m\u0131za daha yo\u011fun kat\u0131l\u0131m\u0131n olmas\u0131n\u0131 bekliyoruz\u201d dedi.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan 2 Ekim 2018\u2019de be\u015fincisi d\u00fczenlenen \u201cPerakende Teknolojileri Konferans\u0131\u201dnda perakende ve bili\u015fim sekt\u00f6rlerine y\u00f6n veren profesyoneller bir araya geldi. Konferansta perakendeye \u00f6zel teknolojik \u00e7\u00f6z\u00fcmler ve geli\u015fmeler de\u011ferlendirildi. KMD taraf\u0131ndan bu sene 5.\u2019si d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n ana konusu teknolojideki b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm\u00fcn sekt\u00f6re etkileriydi. 2 Ekim tarihinde d\u00fczenlenen konferansa perakendenin t\u00fcm kategorilerinden […]<\/p>\n","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/178\/revisions"}],"predecessor-version":[{"id":185,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/178\/revisions\/185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}