{"id":1644,"date":"2021-06-09T11:51:24","date_gmt":"2021-06-09T11:51:24","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1644"},"modified":"2021-06-09T12:04:12","modified_gmt":"2021-06-09T12:04:12","slug":"e-ticarette-2020nin-ilk-6-ayinda-d-artis-oldu","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1644","title":{"rendered":"E-Ticarette, 2020\u2019nin \u0130lk 6 Ay\u0131nda %64 Art\u0131\u015f Oldu"},"content":{"rendered":"\t\t
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PayU\u2019nun hizmet sundu\u011fu 4 k\u0131tadan 19 \u00fclkenin e-ticaret verilerinin incelendi\u011fi \u201cThe Next Frontier: 2021\u201d raporu a\u00e7\u0131kland\u0131. Rapor, T\u00fcrkiye\u2019nin de yer ald\u0131\u011f\u0131 4 k\u0131taya yay\u0131lm\u0131\u015f 19 \u00fclke-nin e-ticaret verileri hakk\u0131nda \u00f6nemli i\u00e7g\u00f6r\u00fcler sunuyor. Rapora g\u00f6re, 83.4 milyon n\u00fcfuslu \u00fclkemizde 37 milyon ki\u015fi \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yap\u0131yor. E-ticarette, 2020\u2019nin ilk 6 ay\u0131nda 2019\u2019un 6 ay\u0131na g\u00f6re %64 art\u0131\u015f oldu.<\/b><\/p>

Finans teknolojileri \u015firketi PayU, 50\u2019den fazla \u00fclkede y\u00fcz binlerce m\u00fc\u015fterisine sundu\u011fu \u00f6deme hiz-metleriyle elde etti\u011fi verileri i\u00e7eren \u201cThe Next Frontier: 2021 ve Gelecekte E-Ticaret D\u00fcnyas\u0131n\u0131n Umut Vadeden Pazarlar\u0131\u201d raporunu yay\u0131mlad\u0131. Rapor T\u00fcrkiye\u2019nin de yer ald\u0131\u011f\u0131 4 k\u0131taya yay\u0131lm\u0131\u015f 19 \u00fclkenin e-ticaret verileri hakk\u0131nda \u00f6nemli i\u00e7g\u00f6r\u00fcler i\u00e7eriyor.
Rapora dair ger\u00e7ekle\u015ftirilen toplant\u0131da bas\u0131n mensuplar\u0131yla bir araya gelen iyzico-PayU CEO\u2019su Bar-baros \u00d6zbu\u011futu: \u201cThe Next Frontier raporunda T\u00fcrkiye\u2019nin %44\u2019l\u00fck e-ticaret penetrasyonuyla geli\u015f-mekte olan pazarlar i\u00e7erisindeki liderli\u011fini net bir \u015fekilde g\u00f6rebiliyoruz. S\u0131radaki hedef ise Amerika, \u0130ngiltere, Almanya gibi e-ticaret penetrasyonun %80\u2019in \u00fczerinde oldu\u011fu \u00fclkeler aras\u0131nda yer alabil-mek. 2. ligin \u015fampiyonuyuz, art\u0131k amac\u0131m\u0131z 1. ligde kendimize yer edinebilmek. Bu yolda at\u0131lmas\u0131 gereken en \u00f6nemli ad\u0131mlardan biri, banka ve kredi kart\u0131 bulunmayan n\u00fcfusu, alternatif \u00f6deme y\u00f6ntem-leri ve dijital c\u00fczdan uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla dijital ticaretin bir par\u00e7as\u0131 haline getirmek\u201d dedi.<\/p>

Ya\u015fam Tarz\u0131nda Dijitalle\u015fme<\/strong>
T\u00fcrkiye 83.4 milyon n\u00fcfuslu bir \u00fclke ve n\u00fcfusun %92’sinden fazlas\u0131 mobil cihaz kullan\u0131yor. Ortalama bir ki\u015fi g\u00fcnde 7,5 saati online ge\u00e7iriyor. 83.4 milyon n\u00fcfuslu \u00fclkede 37 milyon ki\u015fi \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yap\u0131yor. E-ticarette 2020\u2019nin ilk 6 ay\u0131nda 2019\u2019un 6 ay\u0131na g\u00f6re %64 art\u0131\u015f oldu.<\/p>

Dijital \u00dcr\u00fcnlere E\u011filim<\/strong>
Ya\u015fam tarz\u0131ndaki de\u011fi\u015fim, e-ticaret harcamalar\u0131n\u0131n dijital \u00fcr\u00fcnlere y\u00f6nelmesi olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131yor. Ra-pora g\u00f6re dijital mallar \u00fczerindeki toplam e-ticaret harcamalar\u0131 %52 oran\u0131nda b\u00fcy\u00fcme potansiyeli ta\u015f\u0131-yor. Bununla birlikte \u00f6nceki y\u0131l %30 b\u00fcy\u00fcyen sekt\u00f6rde bu y\u0131l b\u00fcy\u00fcme oran\u0131 %17 oldu.<\/p>

Kozmetik ve Moda Sekt\u00f6r\u00fc Y\u00fckseli\u015fte<\/strong>
iyzico platformlar\u0131nda t\u00fcketici harcamalar\u0131nda \u00f6nceki y\u0131la g\u00f6re en y\u00fcksek art\u0131\u015f\u0131 sa\u011flayan sekt\u00f6r %229 oranla g\u00fczellik ve kozmetik sekt\u00f6r\u00fc oldu. 2020’nin 2. \u00e7eyre\u011finde kaydedilen %392 oran\u0131ndaki art\u0131\u015f, alt\u0131 EMEA pazar\u0131n\u0131n en y\u00fckse\u011fi oldu. G\u00fczellik ve kozmetik sekt\u00f6r\u00fcne yap\u0131lan harcamalar\u0131n \u00e7evrimi\u00e7i ortamda ger\u00e7ekle\u015fmesi ve %80 oran\u0131nda artmas\u0131 bekleniyor.<\/p>

Moda Sekt\u00f6r\u00fc Dijitalle\u015fiyor<\/strong>
T\u00fcrkiye\u2019de moda ve aksesuar \u00fcr\u00fcnleri e-ticaret harcamalar\u0131 2019 y\u0131l\u0131nda 3,3 milyar dolarken 2020 y\u0131l\u0131nda 4,7 milyar dolara ula\u015ft\u0131. Sekt\u00f6r 2020\u2019de %65’lik art\u0131\u015f g\u00f6sterdi. Sekt\u00f6rdeki \u00fcye i\u015f yerleri 2019\u2019un ikinci \u00e7eyre\u011fine k\u0131yasla %110 daha fazla kazand\u0131. Moda sekt\u00f6r\u00fcnde e-ticaret kanallar\u0131 arac\u0131l\u0131-\u011f\u0131yla ger\u00e7ekle\u015fen 6 milyar dolar\u0131n \u00fczerindeki y\u0131ll\u0131k t\u00fcketici harcamas\u0131n\u0131n artmas\u0131 bekleniyor.<\/p>

T\u00fcrkiye E\u011fitime Odakland\u0131<\/strong>
2020 y\u0131l\u0131nda t\u00fcketiciler, PayU ve iyzico platformlar\u0131n\u0131 kullanan e\u011fitim perakendecilerinden 2019\u2019a k\u0131yasla %28 daha fazla harcama yapt\u0131. E\u011fitim sekt\u00f6r\u00fcnde 2020 y\u0131l\u0131ndaki ortalama i\u015flem de\u011feri, 2019 y\u0131l\u0131ndaki de\u011ferden 100 dolar daha y\u00fcksek oldu.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PayU\u2019nun hizmet sundu\u011fu 4 k\u0131tadan 19 \u00fclkenin e-ticaret verilerinin incelendi\u011fi \u201cThe Next Frontier: 2021\u201d raporu a\u00e7\u0131kland\u0131. Rapor, T\u00fcrkiye\u2019nin de yer ald\u0131\u011f\u0131 4 k\u0131taya yay\u0131lm\u0131\u015f 19 \u00fclke-nin e-ticaret verileri hakk\u0131nda \u00f6nemli i\u00e7g\u00f6r\u00fcler sunuyor. Rapora g\u00f6re, 83.4 milyon n\u00fcfuslu \u00fclkemizde 37 milyon ki\u015fi \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yap\u0131yor. E-ticarette, 2020\u2019nin ilk 6 ay\u0131nda 2019\u2019un 6 ay\u0131na g\u00f6re %64 art\u0131\u015f […]<\/p>\n","protected":false},"author":2,"featured_media":1645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1644"}],"version-history":[{"count":6,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1644\/revisions"}],"predecessor-version":[{"id":1651,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1644\/revisions\/1651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1645"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}