{"id":1469,"date":"2021-05-20T08:49:47","date_gmt":"2021-05-20T08:49:47","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1469"},"modified":"2021-05-20T08:51:59","modified_gmt":"2021-05-20T08:51:59","slug":"perakendenin-pandemiden-cikis-yolu-verimlilik-teknoloji-ve-destekler","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1469","title":{"rendered":"Perakendenin Pandemiden \u00c7\u0131k\u0131\u015f Yolu, Verimlilik, Teknoloji ve Destekler"},"content":{"rendered":"\t\t
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G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi olan Zincir Ma\u011fazalar Derne\u011fi, d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Y\u00f6netim Kurulu Ba\u015fkan\u0131\u2019m\u0131z Serhan T\u0131nastepe\u2019nin ev sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek Y\u00f6netim Kurulu \u00dcyeleri\u2019miz de kat\u0131l\u0131m sa\u011flad\u0131.<\/b><\/p><\/div>

2012 y\u0131l\u0131nda Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi ismiyle faaliyete ba\u015flayan ve Nisan ay\u0131ndan itibaren Zincir Ma\u011fazalar Derne\u011fi ismiyle \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren derne\u011fimizin \u00fcyeleri, 320 milyar TL seviyesinde bir ciroyu temsil ediyor. Bu b\u00fcy\u00fckl\u00fckle \u00fclke ekonomisine \u00f6nemli bir katk\u0131 sa\u011fland\u0131\u011f\u0131n\u0131 belirten T\u0131nastepe; \u201cSon bir y\u0131lda \u00fcyelerimiz aras\u0131na kat\u0131lan \u00f6nemli perakendecilerle derne\u011fimizin temsiliyetini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde geni\u015flettik. \u00dclke \u00e7ap\u0131nda 50 bin sat\u0131\u015f noktas\u0131nda 300 bin \u00e7al\u0131\u015fan\u0131m\u0131zla ekonomimiz ve halk\u0131m\u0131z i\u00e7in en b\u00fcy\u00fck katk\u0131y\u0131 sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d dedi.<\/p>

\u00dcye yap\u0131s\u0131n\u0131n geni\u015flemesiyle \u00e7al\u0131\u015fma konular\u0131n\u0131n da \u00e7e\u015fitlenece\u011fini ve daha etkin faaliyetlerin planland\u0131\u011f\u0131n\u0131 vurgulayan T\u0131nastepe, \u201cSekt\u00f6r\u00fcn tamam\u0131na dokunan her t\u00fcrl\u00fc konuda; mevzuat, e\u011fitim, istihdam yaratma, teknoloji, verimlilik, s\u00fcrd\u00fcr\u00fclebilirlik, e-ticaret, pazarlama, omnichannel gibi her g\u00fcndemi \u00fcyelerimizin destekleriyle i\u015fliyor, ortak fayda yaratacak projeler \u00e7\u0131karmaya \u00e7al\u0131\u015f\u0131yoruz\u201d \u015feklinde konu\u015ftu.<\/p>

Perakendenin \u00d6nemli G\u00fcndemi: D\u00fczenlemeler<\/strong>
Mevzuat \u00e7al\u0131\u015fmalar\u0131n\u0131n ve yeni d\u00fczenlemelerin perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcndeminde her ge\u00e7en g\u00fcn daha da fazla yer tutmaya ba\u015flad\u0131\u011f\u0131na de\u011finen T\u0131nastepe, \u201cMevzuat \u00e7al\u0131\u015fmalar\u0131, derne\u011fimizin hali haz\u0131rda g\u00fc\u00e7l\u00fc oldu\u011fu bir konu. Perakende sekt\u00f6r\u00fcn\u00fcn g\u00fcndemi, mevzuat haberleriyle ve yeni \u00e7\u0131kan d\u00fczenlemelerle daha \u00e7ok dolmaya ba\u015fl\u0131yor. Ticaretten \u00e7evreye, ithalattan taksitlere kadar bir\u00e7ok konudaki d\u00fczenlemelerin planlanmas\u0131nda, kaleme al\u0131nmas\u0131nda, hayata ge\u00e7irilmesinde, ya\u015fanan aksakl\u0131klar\u0131n giderilmesinde derne\u011fimiz proaktif rol al\u0131yor. Hem derne\u011fimiz hem de i\u015fbirli\u011fi i\u00e7inde oldu\u011fumuz di\u011fer sekt\u00f6rel kurulu\u015flarla birlikte konular\u0131m\u0131z\u0131 ilgili makamlarda savunuyoruz, ortak \u00e7\u0131karlar\u0131m\u0131z\u0131 korumaya \u00e7al\u0131\u015f\u0131yoruz.\u201d dedi.<\/p>

Perakendenin Gelece\u011fi, Omnichannel Zirvesi\u2019nde<\/strong>
Dernek \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00fcyelerin g\u00f6r\u00fc\u015fleriyle beraber \u015fekillendi\u011fini belirten T\u0131nastepe, \u201c\u00d6n\u00fcm\u00fczdeki d\u00f6nemde odaklanaca\u011f\u0131m\u0131z konular\u0131 belirlerken \u00fcyelerimizden online ticaretteki geli\u015fmelerin takibine dair yo\u011fun bir talep ald\u0131k. Bu ama\u00e7la 26 May\u0131s g\u00fcn\u00fc yar\u0131m g\u00fcn s\u00fcrecek bir webinar d\u00fczenleyerek e-ticaret ve omnichannel konular\u0131n\u0131 detayl\u0131 g\u00f6r\u00fc\u015felim istedik. Omnichannel Zirvesi\u2019nde, sekt\u00f6r\u00fcn \u00f6nemli bir g\u00fcndemi haline gelen bu konulardaki son geli\u015fmeleri, f\u0131rsatlar\u0131, birlikte b\u00fcy\u00fcme yollar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm \u00f6nerilerini g\u00f6r\u00fc\u015fece\u011fiz. Zirvemizde sekt\u00f6r\u00fcm\u00fcz\u00fcn \u00f6nemli kurulu\u015flar\u0131n\u0131n y\u00f6neticilerini a\u011f\u0131rlayaca\u011f\u0131z. Yar\u0131m g\u00fcnl\u00fck webinar\u0131m\u0131z\u0131n kat\u0131l\u0131m\u0131 \u00fccretsiz olacak\u201d dedi.<\/p>

Verimlilik \u00e7\u00f6z\u00fcmlerinin sekt\u00f6r\u00fcn her zaman ilgi oda\u011f\u0131nda oldu\u011funu vurgulayan T\u0131nastepe, art\u0131k gelenekselle\u015fen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n da y\u0131l sonuna do\u011fru webinar serisi \u015feklinde d\u00fczenlenece\u011fini ifade etti.<\/p>

G\u0131dad\u0131\u015f\u0131 Perakendede Y\u0131ll\u0131k %18 Gerileme<\/strong>
G\u0131dad\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn 2021 y\u0131l\u0131 beklentilerine de de\u011finen T\u0131nastepe, \u015funlar\u0131 ifade etti: \u201cG\u0131dad\u0131\u015f\u0131 perakendenin \u00f6nemli bir k\u0131sm\u0131ndaki \u00fcr\u00fcn gruplar\u0131 ertelenebilir ihtiya\u00e7lardan olu\u015fuyor. Bu d\u00f6nemde t\u00fcketicimizin bir\u00e7ok ihtiyac\u0131n\u0131 \u00e7ok zorda kalmad\u0131k\u00e7a erteledi\u011fini g\u00f6rd\u00fck. Ma\u011fazalardaki trafi\u011fin de do\u011fal olarak azalmas\u0131, trafi\u011fe ba\u011fl\u0131 bu al\u0131\u015fveri\u015fleri \u00f6nemli \u00f6l\u00e7\u00fcde kesti. Bu durumdan kozmetik, kitap-k\u0131rtasiye, mobilya, ev geli\u015ftirme gibi baz\u0131 alt kategorilerimiz \u00e7ok olumsuz etkilendi. Cirosunun yar\u0131s\u0131ndan fazlas\u0131n\u0131 kaybeden kategorilerimiz oldu. Bunun yan\u0131nda \u00f6nceki d\u00f6nemlerle ayn\u0131 ciroyu yapan ve \u00fcst\u00fcne \u00e7\u0131kan kategoriler de var. Nielsen-TAMPF Perakende Endeksi verilerine g\u00f6re, temsil etti\u011fimiz kategoriler 2020 y\u0131l\u0131n\u0131 pandeminin etkisiyle toplamda yakla\u015f\u0131k %18 gerileme ile kapatt\u0131. 2021 y\u0131l\u0131 ilk \u00e7eyrekte de %25 seviyesinde bir gerileme bekliyoruz. Bununla beraber, pandemiyi tamamen atlatt\u0131\u011f\u0131m\u0131zda, t\u00fcketicimizin erteledi\u011fi ihtiya\u00e7lar\u0131 h\u0131zl\u0131ca kar\u015f\u0131lama e\u011filiminde olacaklar\u0131n\u0131 da tahmin ediyoruz. Bu da sekt\u00f6r\u00fcm\u00fcz\u00fcn kay\u0131plar\u0131n\u0131 telafi etmesinde destekleyici olacakt\u0131r.\u201d<\/p>

Toparlanmak \u0130\u00e7in Desteklerin S\u00fcrmesi \u015eart<\/strong>
Sekt\u00f6r\u00fcn toparlanma s\u00fcrecinde \u00f6nemli desteklere ihtiya\u00e7 duyaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen T\u0131nastepe, \u201cToparlanma s\u00fcrecinde sadece bizim \u00e7abam\u0131z de\u011fil, pandeminin seyri daha b\u00fcy\u00fck rol oynayacak. Vaka say\u0131lar\u0131n\u0131n kontrol alt\u0131na al\u0131nmas\u0131, \u00f6nlemlerin d\u00fczg\u00fcn uygulanmas\u0131, sekt\u00f6rlerle birlikte yeni \u00f6nlemler ve destekler i\u00e7in kararlar al\u0131nmas\u0131, a\u015f\u0131lama program\u0131n\u0131n h\u0131zlanmas\u0131 bizim de telafi s\u00fcremizi etkileyecektir\u201d dedi.<\/p>

Di\u011fer sekt\u00f6rlerle benzer taleplerin perakende i\u00e7in de ge\u00e7erli oldu\u011funu vurgulayan T\u0131nastepe, K\u0131sa \u00c7al\u0131\u015fma \u00d6dene\u011fi\u2019nin devam etmesinin ve \u015fartlar\u0131n\u0131n kolayla\u015ft\u0131r\u0131lmas\u0131n\u0131n normalle\u015fme d\u00f6neminde kay\u0131plar\u0131n kar\u015f\u0131lanmas\u0131 a\u015famas\u0131nda \u00e7ok \u00f6nemli olaca\u011f\u0131n\u0131 ifade etti. T\u0131nastepe, destek taleplerine ili\u015fkin olarak \u015f\u00f6yle devam etti: \u201cHayat normale d\u00f6nmeye ba\u015flasa bile i\u015flerimizdeki kay\u0131plar an\u0131nda yerine gelmeyecek. Daha b\u00fcy\u00fck bir sosyal krizi \u00f6nlemek i\u00e7in bu deste\u011fin s\u00fcrmesi ve baz\u0131 y\u00fck\u00fcml\u00fcl\u00fcklerimizin \u00f6telenmesi gerekiyor. Sekt\u00f6r\u00fcm\u00fcz, pandemi \u00f6ncesinde de mevcut te\u015fviklerden \u00e7ok fazla yararlanabilen bir sekt\u00f6r de\u011fildi. Te\u015fvik sisteminin perakende operasyonlar\u0131n\u0131 da kapsar \u015fekilde revize edilmesi, di\u011fer bir talebimiz. Finansman kaynaklar\u0131na kolay ve h\u0131zl\u0131 eri\u015fim, bor\u00e7lar\u0131n \u00f6telenmesi i\u00e7in bankalar\u0131n baz\u0131 fedakarl\u0131klarda bulunmas\u0131, faizsiz kredi imkanlar\u0131 yarat\u0131lmas\u0131, vergi y\u00fck\u00fcml\u00fcl\u00fcklerinin \u00f6telenmesi, yap\u0131land\u0131rmalar\u0131n y\u00fcr\u00fcrl\u00fc\u011fe al\u0131nmas\u0131 gibi taleplerimiz de finansman sorunlar\u0131m\u0131z\u0131 bir miktar y\u00f6netilebilir hale getirecektir.\u201d<\/p>

Kira Deste\u011fi, Maliyet Kontrol\u00fc \u0130\u00e7in \u00d6nemli<\/strong>
Perakendecilikte maliyet kontrol\u00fcn\u00fcn hayati oldu\u011funa de\u011finen T\u0131nastepe, ciro yap\u0131lamayan bir d\u00f6nemde mecburen kira \u00f6demelerinin devam etmesinin de sekt\u00f6r\u00fc b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yaralad\u0131\u011f\u0131n\u0131 belirtti. T\u0131nastepe, \u201cKira deste\u011finin kal\u0131c\u0131 bir \u00e7\u00f6z\u00fcme ula\u015fmas\u0131 hem al\u0131\u015fveri\u015f merkezi hem de cadde ma\u011fazalar\u0131m\u0131z i\u00e7in \u00e7ok \u00f6nemli. Al\u0131\u015fveri\u015f merkezleri kapanma d\u00f6nemlerinde yard\u0131mc\u0131 oluyorlar, yap\u0131c\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftiriyorlar. Ancak onlar\u0131n da kaynaklar\u0131 bir yere kadar. Sekt\u00f6r\u00fcn en \u00f6nemli payda\u015flar\u0131ndan olan al\u0131\u015fveri\u015f merkezlerinin de desteklenmesi, sekt\u00f6r i\u00e7in \u00f6nem ta\u015f\u0131yor. Caddelerde ise daha vahim durumlarla kar\u015f\u0131la\u015fabiliyoruz. Bu konuda h\u00fck\u00fcmetimiz bir an \u00f6nce harekete ge\u00e7meli diye d\u00fc\u015f\u00fcn\u00fcyoruz. Bununla beraber KDV ve stopaj oranlar\u0131n\u0131n s\u0131f\u0131rlanmas\u0131 da di\u011fer bir talebimiz\u201d dedi.<\/p>

Al\u0131\u015fveri\u015f Merkezi Alg\u0131s\u0131n\u0131n D\u00fczelmesi Gerekli<\/strong>
Sekt\u00f6r\u00fcn h\u0131zl\u0131ca toparlanmas\u0131nda m\u00fc\u015fteri trafi\u011finin \u00f6nemine dikkat \u00e7eken T\u0131nastepe, al\u0131\u015fveri\u015f merkezleri i\u00e7in olu\u015fan yanl\u0131\u015f alg\u0131ya de\u011findi. T\u00fcm \u00f6nlemlerin al\u0131nd\u0131\u011f\u0131, giri\u015fte hem \u00e7al\u0131\u015fanlar\u0131n hem m\u00fc\u015fterilerin HES kodu ile kontrol edildi\u011fi, i\u00e7eride t\u00fcm hijyen tedbirlerinin en \u00fcst d\u00fczeyde uyguland\u0131\u011f\u0131, havaland\u0131rmalar\u0131n s\u00fcrekli temiz hava dola\u015f\u0131m\u0131 sa\u011flayacak d\u00fczeyde \u00f6nlemlerle yap\u0131ld\u0131\u011f\u0131 bu mekanlar\u0131n g\u00fcvenli yerler oldu\u011funu vurgulayan T\u0131nastepe, \u201c\u00dclke ekonomisi i\u00e7in \u00e7ok \u00f6nemli de\u011ferler, b\u00fcy\u00fck yat\u0131r\u0131mlar ve turistler i\u00e7in cazibe merkezleri olan bu mekanlar\u0131n korunmas\u0131 i\u00e7in alg\u0131n\u0131n de\u011fi\u015fmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor\u201d dedi.<\/p>

Destekler, \u00dclkelerin Rekabet G\u00fcc\u00fcn\u00fc Belirleyecek<\/strong>
Pandemi sonras\u0131nda \u00fclkeler aras\u0131ndaki rol de\u011fi\u015fimlerinin, \u00f6zel sekt\u00f6re sa\u011flanan destekler oran\u0131nda ger\u00e7ekle\u015fece\u011fini \u00f6ng\u00f6ren T\u0131nastepe, \u201cBu d\u00f6nemde \u00f6zel sekt\u00f6r\u00fcn\u00fc destekleyen, sekt\u00f6r ihtiya\u00e7lar\u0131n\u0131 h\u0131zl\u0131 kar\u015f\u0131layan \u00fclkeler daha rekabet\u00e7i hale gelecekler. \u00dclkeler aras\u0131 dengelerin korunmas\u0131nda \u00f6zel sekt\u00f6re yap\u0131lan destekler ve dolay\u0131s\u0131yla pandemiden daha az yarayla \u00e7\u0131kan \u00f6zel sekt\u00f6rler rol belirleyici olacak. Bu nedenle \u00fclkemizin rekabet g\u00fcc\u00fcn\u00fcn korunmas\u0131 i\u00e7in \u00f6zel sekt\u00f6re yap\u0131lan destekler artt\u0131r\u0131lmal\u0131, h\u00fck\u00fcmetimiz bu d\u00f6nemde daha eli a\u00e7\u0131k davranmal\u0131\u201d dedi.<\/p>

T\u0131nastepe, Kademeli Normalle\u015fme s\u00fcreci ve devam\u0131nda sekt\u00f6r\u00fcn h\u0131zla eski g\u00fcnlerine d\u00f6nmesine beklediklerini s\u00f6zlerine ekledi.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u0131dad\u0131\u015f\u0131 modern perakendenin \u00f6nemli temsilcisi olan Zincir Ma\u011fazalar Derne\u011fi, d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131 ve g\u00fcndeme dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Y\u00f6netim Kurulu Ba\u015fkan\u0131\u2019m\u0131z Serhan T\u0131nastepe\u2019nin ev sahipli\u011finde d\u00fczenlenen bas\u0131n toplant\u0131s\u0131na dernek Y\u00f6netim Kurulu \u00dcyeleri\u2019miz de kat\u0131l\u0131m sa\u011flad\u0131. 2012 y\u0131l\u0131nda Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi ismiyle faaliyete ba\u015flayan ve Nisan ay\u0131ndan itibaren Zincir Ma\u011fazalar Derne\u011fi ismiyle \u00e7al\u0131\u015fmalar\u0131n\u0131 […]<\/p>\n","protected":false},"author":2,"featured_media":1470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1469"}],"version-history":[{"count":8,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1469\/revisions"}],"predecessor-version":[{"id":1478,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1469\/revisions\/1478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1470"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}