{"id":1405,"date":"2021-04-21T13:58:04","date_gmt":"2021-04-21T13:58:04","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?p=1405"},"modified":"2021-04-21T13:58:54","modified_gmt":"2021-04-21T13:58:54","slug":"globalde-de-kahraman-e-ticaret","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1405","title":{"rendered":"Globalde de Kahraman E-Ticaret"},"content":{"rendered":"\t\t
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Mastercard’\u0131n haz\u0131rlad\u0131\u011f\u0131 \u2018\u0130yile\u015fme \u0130\u00e7g\u00f6r\u00fcs\u00fc\u2019 raporu, 2020 y\u0131l\u0131nda d\u00fcnya genelinde perakende sekt\u00f6r\u00fcnde yap\u0131lan al\u0131\u015fveri\u015flerin sonu\u00e7lar\u0131n\u0131 ortaya koydu. 900 milyar dolar\u0131 bulan e-ticaret harcamalar\u0131, sekt\u00f6rde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/b><\/p><\/div>

COVID-19 pandemisi, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki t\u00fcketicileri evde kalmaya; market \u00fcr\u00fcnlerinden bah\u00e7e malzemelerine kadar bir\u00e7ok \u00fcr\u00fcn\u00fc elektronik ticaret yoluyla sat\u0131n almaya y\u00f6neltti. Mastercard’\u0131n haz\u0131rlad\u0131\u011f\u0131 \u2018\u0130yile\u015fme\u2019 raporuna g\u00f6re, 2020 y\u0131l\u0131nda d\u00fcnya genelinde perakende sekt\u00f6r\u00fcnde yap\u0131lan e-ticaret harcamas\u0131 900 milyar dolar olarak raporland\u0131. Ba\u015fka bir deyi\u015fle, 2019 y\u0131l\u0131nda, perakende sekt\u00f6r\u00fcnde %14\u2019l\u00fck bir harcama yap\u0131l\u0131rken, 2020\u2019de yap\u0131lan harcamalar\u0131n oran\u0131 %40 daha fazla oldu.<\/p>

Y\u00fcz y\u00fcze ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerin azald\u0131\u011f\u0131 bu d\u00f6nemde, \u00f6zellikle ma\u011fazalar, restoranlar ve irili ufakl\u0131 bir\u00e7ok i\u015fletmenin yard\u0131m\u0131na e-ticaret yeti\u015fti. Mastercard’\u0131n haz\u0131rlad\u0131\u011f\u0131 \u2018\u0130yile\u015fme \u0130\u00e7g\u00f6r\u00fcs\u00fc: Ticarette E-d\u00f6n\u00fc\u015f\u00fcm\u2019 raporuna g\u00f6re, COVID-19 d\u00f6neminde ger\u00e7ekle\u015fen dijital ge\u00e7i\u015fin yakla\u015f\u0131k %20-30’unun kal\u0131c\u0131 olmas\u0131 bekleniyor.<\/p>

Mastercard Ba\u015f Ekonomisti ve Mastercard Economics Institute Ba\u015fkan\u0131 Bricklin Dwyer, “T\u00fcketiciler evde kalmak zorundayken, e-ticaret sayesinde paran\u0131n dijital yolculu\u011fu h\u0131zla devam etti. Dolay\u0131s\u0131yla, bu s\u00fcre\u00e7te dijitale \u00f6ncelik veren \u00fclkeler ve \u015firketler, en az hasar g\u00f6renler oldu. Analizimiz, en k\u00fc\u00e7\u00fck i\u015fletmelerin bile dijitalde kazan\u00e7 sa\u011flad\u0131klar\u0131n\u0131 g\u00f6steriyor\u201d dedi.<\/p>

Dijital d\u00f6n\u00fc\u015f\u00fcm co\u011frafi, ekonomik ve hanehalk\u0131 farkl\u0131l\u0131klar\u0131 ile evrensel ve tutarl\u0131 olmasa da rapor baz\u0131 temel genel e\u011filimleri \u00f6zetliyor.<\/p>

Dijitali Erken D\u00f6nemde Benimseyenler Karl\u0131 \u00c7\u0131kt\u0131<\/strong>
Kriz \u00f6ncesinde daha dijital olan ekonomiler (\u0130ngiltere ve ABD gibi), yurt i\u00e7i dijital ge\u00e7i\u015fte, e-ticarette daha az paya sahip olan Arjantin ve Meksika gibi \u00fclkelere g\u00f6re daha kal\u0131c\u0131 g\u00f6r\u00fcnen daha b\u00fcy\u00fck kazan\u00e7lar elde etti. Asya Pasifik, Kuzey Amerika ve Avrupa, e-ticaretin benimsendi\u011fi en g\u00fc\u00e7l\u00fc b\u00f6lgeler oldu.<\/p>

Kal\u0131pla\u015fm\u0131\u015f T\u00fcketim Al\u0131\u015fkanl\u0131klar\u0131 D\u00f6n\u00fc\u015ft\u00fc<\/strong>
E-ticaret i\u00e7erisinde en k\u00fc\u00e7\u00fck paya sahip olan temel perakende sekt\u00f6rlerine t\u00fcketiciler uyum sa\u011flad\u0131. S\u00fcpermarketlerdeki e-ticaret art\u0131\u015f\u0131n\u0131n yakla\u015f\u0131k %80’inin kal\u0131c\u0131 olaca\u011f\u0131 tahmin ediliyor.<\/p>

E-Ticaret Harcamalar\u0131 %30 Artt\u0131<\/strong>
Uluslararas\u0131 e-ticarette hem sat\u0131\u015f hacmi hem de sipari\u015f verilen \u00fclkelerin say\u0131s\u0131nda \u00f6nemli bir art\u0131\u015f ger\u00e7ekle\u015fti. T\u00fcketicilerin, tek t\u0131kla ula\u015fabildi\u011fi sonsuz say\u0131daki se\u00e7enek sayesinde, uluslararas\u0131 e-ticarete y\u00f6nelik t\u00fcketici harcamalar\u0131 2020 y\u0131l\u0131n\u0131n Mart ay\u0131ndan 2021 y\u0131l\u0131n\u0131n \u015eubat ay\u0131na kadar y\u0131ll\u0131k yakla\u015f\u0131k %25-30 oran\u0131nda artt\u0131. \u0130talya ve Suudi Arabistan gibi \u00fclkelerde ya\u015fayanlar, e-ticaret kanallar\u0131ndan ortalama %33 daha fazla al\u0131\u015fveri\u015f yap\u0131yor. Bu \u00fclkeleri Rusya ve \u0130ngiltere takip ediyor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mastercard’\u0131n haz\u0131rlad\u0131\u011f\u0131 \u2018\u0130yile\u015fme \u0130\u00e7g\u00f6r\u00fcs\u00fc\u2019 raporu, 2020 y\u0131l\u0131nda d\u00fcnya genelinde perakende sekt\u00f6r\u00fcnde yap\u0131lan al\u0131\u015fveri\u015flerin sonu\u00e7lar\u0131n\u0131 ortaya koydu. 900 milyar dolar\u0131 bulan e-ticaret harcamalar\u0131, sekt\u00f6rde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. COVID-19 pandemisi, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki t\u00fcketicileri evde kalmaya; market \u00fcr\u00fcnlerinden bah\u00e7e malzemelerine kadar bir\u00e7ok \u00fcr\u00fcn\u00fc elektronik ticaret yoluyla sat\u0131n almaya y\u00f6neltti. Mastercard’\u0131n haz\u0131rlad\u0131\u011f\u0131 \u2018\u0130yile\u015fme\u2019 raporuna g\u00f6re, 2020 […]<\/p>\n","protected":false},"author":1,"featured_media":1393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1405"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1405\/revisions"}],"predecessor-version":[{"id":1410,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1405\/revisions\/1410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1393"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}