{"id":1309,"date":"2021-04-09T07:49:59","date_gmt":"2021-04-09T07:49:59","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1309"},"modified":"2021-04-09T07:52:22","modified_gmt":"2021-04-09T07:52:22","slug":"turkiyede-e-ticaret-hacmi-226-2-milyar-liraya-yukseldi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1309","title":{"rendered":"T\u00fcrkiye’de E-Ticaret Hacmi, 226.2 Milyar Liraya Y\u00fckseldi"},"content":{"rendered":"\t\t
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Ticaret Bakan\u0131 Ruhsar Pekcan, T\u00fcrkiye\u2019nin 2020 y\u0131l\u0131 e-ticaret verilerini a\u00e7\u0131klad\u0131\u011f\u0131 bir bas\u0131n toplant\u0131s\u0131 d\u00fczenledi. Pekcan, 256 bin 861 i\u015fletmenin e-ticaret faaliyetinde bulundu\u011funu belirterek, \u201c2020 y\u0131l\u0131 itibar\u0131yla \u00fclkemizde e-ticaret hacmi 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 66 art\u0131\u015f g\u00f6stererek 136 milyar liradan 226.2 milyar liraya y\u00fckseldi\u201d dedi.\u00a0<\/b><\/p><\/div>

Ticaret Bakan\u0131 Ruhsar Pekcan, ge\u00e7en y\u0131l itibar\u0131yla T\u00fcrkiye’de e-ticaret hacminin 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 66 art\u0131\u015f g\u00f6stererek 226 milyar 200 milyon liraya y\u00fckseldi\u011fini belirterek, “e-ticaret hacminin genel ticarete oran\u0131 2019 y\u0131l\u0131nda y\u00fczde 9,8 iken, 2020 y\u0131l\u0131nda 5,9 puan art\u0131\u015fla ortalama y\u00fczde 15,7\u2019ye \u00e7\u0131km\u0131\u015ft\u0131r” dedi.
Pekcan, Bakanl\u0131kta d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda 2020 y\u0131l\u0131 e-ticaret verilerini a\u00e7\u0131klad\u0131. D\u00fcnyada e-ticaretin y\u0131ll\u0131k bazda y\u00fczde 18 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc, 2020 y\u0131l\u0131 d\u00fcnya e-ticaret hacminin 4,3 trilyon dolar oldu\u011funu belirten Pekcan, ge\u00e7en y\u0131l itibar\u0131yla T\u00fcrkiye’de e-ticaret hacminin 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 66 art\u0131\u015f g\u00f6stererek 136 milyar liradan 226 milyar 200 milyon liraya y\u00fckseldi\u011fini bildirdi.
Pekcan, 2020’de kaydedilen e-ticaret tutar\u0131n\u0131n, 207 milyar lirayla y\u00fczde 91,4\u2019\u00fcn\u00fcn yurt i\u00e7i harcamalardan, 9,3 milyar lirayla y\u00fczde 4,2\u2019sinin di\u011fer \u00fclkelerin T\u00fcrkiye e-ticaret sitelerinden yapt\u0131\u011f\u0131 harcamalardan, 9,9 milyar lira ile y\u00fczde 4,4\u2019\u00fcn\u00fcn ise yurt d\u0131\u015f\u0131ndan yap\u0131lan al\u0131mlardan olu\u015ftu\u011funu belirterek, toplam e-ticaret i\u00e7indeki perakende ticaretin pay\u0131n\u0131n ise y\u00fczde 64 oldu\u011funu vurgulad\u0131. Pekcan, e-ticarette sipari\u015f adetlerinin de 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 68 art\u0131\u015fla 1 milyar 366 milyondan 2 milyar 297 milyona \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade etti.
e-ticaret g\u00fcmr\u00fck ticaret beyannamesini haziran itibar\u0131yla devreye ald\u0131klar\u0131n\u0131 hat\u0131rlatan Pekcan, “Haziran-Aral\u0131k 2020 d\u00f6nemi i\u00e7in, yani 6 ayl\u0131k bir d\u00f6nem i\u00e7in \u00fclkemiz genel ihracat rakam\u0131 108 milyar 71 milyon dolar iken, ayn\u0131 d\u00f6nemde e-ihracat rakam\u0131m\u0131z 1 milyar 421 milyon dolar olarak ger\u00e7ekle\u015fti. S\u00f6z konusu alt\u0131 ayl\u0131k d\u00f6nemde e-ihracat\u0131n genel ihracata oran\u0131 ise y\u00fczde 1,3 olarak tespit edildi. Bu oran d\u00fcnyada yakla\u015f\u0131k y\u00fczde 4,4 seviyesinde” diye konu\u015ftu.
Pekcan, ge\u00e7en y\u0131l salg\u0131n\u0131n ba\u015flad\u0131\u011f\u0131 d\u00f6nemlerde genel ticarette d\u00fc\u015f\u00fc\u015f g\u00f6zlemlenirken, e-ticarette b\u00f6yle bir d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fclmedi\u011fini, e-ticaretin art\u0131\u015f trendini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirterek, \u015funlar\u0131 kaydetti:
“e-ticaret harcamalar\u0131n\u0131n gayri safi yurti\u00e7i has\u0131ladaki oran\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 51,8’lik \u00f6nemli bir art\u0131\u015fla y\u00fczde 4,1 olarak ger\u00e7ekle\u015fmi\u015ftir. Milli gelire oranla g\u00f6r\u00fclen bu art\u0131\u015f e-ticaretin \u00fclkemizde nas\u0131l dinamik bir bi\u00e7imde geli\u015fti\u011fine dair bir di\u011fer \u00e7arp\u0131c\u0131 bir \u00f6rnektir. e-ticaret hacminin genel ticarete oran\u0131 2019 y\u0131l\u0131nda y\u00fczde 9,8 iken, 2020 y\u0131l\u0131nda 5,9 puan art\u0131\u015fla ortalama y\u00fczde 15,7\u2019ye y\u00fckselmi\u015ftir. Bu oran\u0131n y\u0131l i\u00e7inde may\u0131s ve kas\u0131m aylar\u0131nda oldu\u011fu gibi y\u00fczde 19\u2019a kadar \u00e7\u0131kt\u0131\u011f\u0131 da g\u00f6r\u00fclmektedir. Geli\u015fmi\u015f \u00fclkelerin ortalamas\u0131 y\u00fczde 12,3 civar\u0131ndad\u0131r. Pandeminin ve e-ticaret sitelerimizin kampanyalar\u0131n\u0131n da etkisiyle en y\u00fcksek oran y\u00fczde 19 ile kas\u0131m ay\u0131nda ger\u00e7ekle\u015fmi\u015ftir.”<\/p>

E-Ticarette En Fazla Art\u0131\u015f G\u00f6steren Sekt\u00f6rler<\/strong>
Bakan Pekcan, e-ticarette y\u00fczde 129 ile beyaz e\u015fya, y\u00fczde 38 ile giyim, ayakkab\u0131 ve aksesuar, y\u00fczde 56 ile elektronik, y\u00fczde 61 ile yemek, y\u00fczde 105 ile ev, bah\u00e7e, mobilya ve dekorasyon sekt\u00f6r\u00fc, y\u00fczde 200\u2019\u00fcn \u00fczerinde art\u0131\u015fla g\u0131da-s\u00fcpermarket, y\u00fczde 43 ile e\u011fitim ve dan\u0131\u015fmanl\u0131k, y\u00fczde 100 ile \u00e7i\u00e7ek\u00e7ilik ve y\u00fczde 189 ile metal\u00fcrji ve kimya sekt\u00f6r\u00fcn\u00fcn en fazla art\u0131\u015f g\u00f6steren alanlar oldu\u011funu bildirdi.
Pekcan, buna kar\u015f\u0131n hava yollar\u0131, seyahat ta\u015f\u0131mac\u0131l\u0131k, konaklama, e\u011flence ve sanat sekt\u00f6rlerinde ge\u00e7en seneye g\u00f6re y\u00fczde 46’ya varan d\u00fc\u015f\u00fc\u015flerin g\u00f6ze \u00e7arpt\u0131\u011f\u0131n\u0131 aktard\u0131.<\/p>

\u00d6deme Y\u00f6ntemleri \u0130tibar\u0131yla E-Ticaret Hacmi<\/strong>
E-ticaret hacminin, 138,4 milyar liras\u0131n\u0131 kartl\u0131 \u00f6demeler, 80,4 milyar liras\u0131n\u0131 havale\/EFT \u00f6demeleri, 7,4 milyar liras\u0131n\u0131 kap\u0131da \u00f6demelerin olu\u015fturdu\u011funa dikkati \u00e7eken Pekcan, toplam site ziyaretlerinin e-ticarete d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n y\u00fczde 1,8 oldu\u011funu, bu oran\u0131n d\u00fcnyada y\u00fczde 2,6 d\u00fczeyinde bulundu\u011funu ifade etti.
Pekcan, arac\u0131 hizmet sa\u011flay\u0131c\u0131lar \u00fczerinden al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 42\u2019sini kad\u0131nlar, y\u00fczde 58\u2019ini erkeklerin olu\u015fturdu\u011funu belirterek, “Vatanda\u015flar\u0131m\u0131z\u0131n y\u00fczde 63\u2019\u00fc arac\u0131 hizmet sa\u011flay\u0131c\u0131lardan al\u0131\u015fveri\u015f yaparken mobil uygulama kullanmay\u0131 tercih etmektedirler. Bu oran d\u00fcnyada y\u00fczde 66\u2019d\u0131r. Bu da \u00fclkemizde ak\u0131ll\u0131 telefonlar\u0131n ve mobil uygulamalar\u0131n kullan\u0131m\u0131ndaki yayg\u0131nl\u0131\u011fa i\u015faret eder ki bu y\u00fczde 75’i buluyor, \u00f6nemli bir g\u00f6sterge olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r” \u015feklinde konu\u015ftu.
Elektronik ticaret yoluyla ger\u00e7ekle\u015fen al\u0131\u015fveri\u015flerin y\u00fczde 35\u2019ini \u0130stanbul, y\u00fczde 11\u2019ini Ankara, y\u00fczde 6\u2019s\u0131n\u0131 \u0130zmir’de ya\u015fayanlar\u0131n ger\u00e7ekle\u015ftirdi\u011fini ifade eden Pekcan, bu illeri y\u00fczde 3 ile Bursa ve Antalya’n\u0131n takip etti\u011fini bildirdi.
Pekcan, T\u00fcrkiye\u2019de ger\u00e7ekle\u015fen t\u00fcm kargo ve kurye i\u015flemlerinin y\u00fczde 60\u2019\u0131n\u0131 e-ticaret g\u00f6nderilerinin olu\u015fturdu\u011funu s\u00f6yledi.<\/p>

E-Ticarette Ortalama Sepet Tutar\u0131 98.5 Lira<\/strong>
Bakan Pekcan, e-ticaretin \u00f6nemli bir avantaj\u0131 ve esnekli\u011finin iade i\u015flemleri ile ilgili sa\u011flad\u0131\u011f\u0131 kolayl\u0131k oldu\u011funa dikkati \u00e7ekerek, \u015f\u00f6yle devam etti:
“\u0130ade ve iptallerle ilgili verileri inceledi\u011fimizde, e-ticarette iade ve iptal i\u015flemlerinin y\u00fczde 46\u2019s\u0131 beyaz e\u015fya sekt\u00f6r\u00fcnde, y\u00fczde 35\u2019i giyim, ayakkab\u0131 ve aksesuarda, y\u00fczde 8\u2019i hava yollar\u0131nda, y\u00fczde 6\u2019s\u0131 seyahat sekt\u00f6r\u00fcnde ve y\u00fczde 4\u2019\u00fc ev, bah\u00e7e ve mobilya sekt\u00f6r\u00fcnde ger\u00e7ekle\u015fmi\u015ftir. E-ticarette ortalama sepet tutar\u0131n\u0131n 98 lira 50 kuru\u015f olarak ger\u00e7ekle\u015fti\u011fi g\u00f6r\u00fclmektedir. Sekt\u00f6rel olarak ortalama sepet tutar\u0131 konaklama sekt\u00f6r\u00fcnde 2 bin 558 lira, hava yollar\u0131nda 902 lira, giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fcnde 223 lira, elektronikte 177 lira olarak ger\u00e7ekle\u015fmi\u015ftir. E-ticaret harcamalar\u0131n\u0131n y\u00fczde 74\u2019\u00fc pe\u015fin \u00f6deme yap\u0131larak, y\u00fczde 26\u2019s\u0131 ise taksitli \u00f6deme imk\u00e2n\u0131 kullan\u0131larak ger\u00e7ekle\u015fmi\u015ftir. Sekt\u00f6rel olarak bak\u0131ld\u0131\u011f\u0131nda ise ev ve dekorasyonda y\u00fczde 69, beyaz e\u015fyada y\u00fczde 43, elektronikte y\u00fczde 33, giyimde y\u00fczde 26, seyahatte y\u00fczde 17, konaklamada y\u00fczde 15, hava yollar\u0131nda y\u00fczde 12 taksitli i\u015flem tercih edilmi\u015ftir.”
E-ticaret hacminin haftan\u0131n ilk g\u00fcnlerinde daha y\u00fcksek seyretti\u011fi, haftan\u0131n son g\u00fcnlerine do\u011fru ise d\u00fc\u015f\u00fc\u015f g\u00f6sterdi\u011finin g\u00f6zlendi\u011fini anlatan Pekcan, e-ticaret hacminin 2020 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131nda \u00f6nemli bir art\u0131\u015f g\u00f6sterdi\u011fini, \u00f6zellikle e-ticaret sitelerinin kampanya ay\u0131 olan kas\u0131mda 27,2 milyar lira ile toplam y\u0131l i\u00e7erisindeki al\u0131\u015fveri\u015fin y\u00fczde 12,1’inin sadece bu ayda ger\u00e7ekle\u015fti\u011fini belirtti.
Pekcan, salg\u0131n\u0131n ba\u015flang\u0131\u00e7 d\u00f6nemini de kapsayan mart, nisan ve may\u0131s aylar\u0131 d\u0131\u015f\u0131nda kalan di\u011fer aylarda da e-ticaret hacminin y\u00fczde 50\u2019nin \u00fczerinde art\u0131\u015f g\u00f6sterdi\u011fini kaydetti.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ticaret Bakan\u0131 Ruhsar Pekcan, T\u00fcrkiye\u2019nin 2020 y\u0131l\u0131 e-ticaret verilerini a\u00e7\u0131klad\u0131\u011f\u0131 bir bas\u0131n toplant\u0131s\u0131 d\u00fczenledi. Pekcan, 256 bin 861 i\u015fletmenin e-ticaret faaliyetinde bulundu\u011funu belirterek, \u201c2020 y\u0131l\u0131 itibar\u0131yla \u00fclkemizde e-ticaret hacmi 2019 y\u0131l\u0131na g\u00f6re y\u00fczde 66 art\u0131\u015f g\u00f6stererek 136 milyar liradan 226.2 milyar liraya y\u00fckseldi\u201d dedi.\u00a0 Ticaret Bakan\u0131 Ruhsar Pekcan, ge\u00e7en y\u0131l itibar\u0131yla T\u00fcrkiye’de e-ticaret hacminin 2019 […]<\/p>\n","protected":false},"author":1,"featured_media":1310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1309"}],"version-history":[{"count":5,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1309\/revisions"}],"predecessor-version":[{"id":1315,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1309\/revisions\/1315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}