{"id":1075,"date":"2021-01-28T14:38:14","date_gmt":"2021-01-28T14:38:14","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1075"},"modified":"2021-01-28T14:39:13","modified_gmt":"2021-01-28T14:39:13","slug":"serhan-tinastepe-global-kriz-sonrasi-guclu-bir-toparlanma-yonunde-stratejilerimizi-olusturacagiz","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1075","title":{"rendered":"Serhan T\u0131nastepe: \u201cGlobal Kriz Sonras\u0131 G\u00fc\u00e7l\u00fc Bir Toparlanma Y\u00f6n\u00fcnde Stratejilerimizi Olu\u015fturaca\u011f\u0131z\u201d"},"content":{"rendered":"\t\t
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Ba\u015fkan\u0131m\u0131z Serhan T\u0131nastepe, Da\u011f\u0131t\u0131m Kanal\u0131 Dergisi\u2019den Ka\u011fan Demirgil\u2019in sorular\u0131n\u0131 yan\u0131tlad\u0131. <\/b><\/p><\/div>

Sekt\u00f6r\u00fcn\u00fcz ve T\u00fcrkiye \u00f6zelinde de\u011ferlendirdi\u011finizde 2020 y\u0131l\u0131 kurumunuz a\u00e7\u0131s\u0131ndan nas\u0131l ge\u00e7ti?<\/strong>
2020 y\u0131l\u0131 t\u00fcm d\u00fcnyada oldu\u011fu gibi bizler i\u00e7in de zor bir y\u0131ld\u0131. Benzerine 200 y\u0131lda bir rastlanan k\u00fcresel boyutta salg\u0131n ile m\u00fccadele, al\u0131\u015fageldi\u011fimiz kriz y\u00f6netimlerinden \u00e7ok farkl\u0131 bir deneyimdi. Bu d\u00f6nemde daha \u00f6nce ya\u015famad\u0131\u011f\u0131m\u0131z ma\u011faza kapatmalar\u0131, i\u015flerimizi evden idare etmeyi, baz\u0131 g\u00fcnleri ciro yapamadan ge\u00e7irmeyi, ma\u011fazalar\u0131m\u0131zda ve ofislerimizde ola\u011fan \u00fcst\u00fc \u00f6nlemlerle \u00e7al\u0131\u015fmay\u0131 deneyimledik. Ayn\u0131 zamanda yeni i\u015f yap\u0131\u015f \u015fekilleriyle de tan\u0131\u015ft\u0131k. Uzaktan \u00e7al\u0131\u015fman\u0131n o kadar da zor olmad\u0131\u011f\u0131n\u0131, dijitalle\u015fmenin ne kadar h\u0131zla hayat\u0131m\u0131za girdi\u011fini g\u00f6rd\u00fck. Online ticaretimiz hi\u00e7 olmad\u0131\u011f\u0131 kadar geli\u015fti, bununla beraber \u00e7ok kanall\u0131 perakendecili\u011fin ne kadar \u00f6nemli oldu\u011funu bir kez daha kavrad\u0131k.<\/p>

Bu y\u0131l i\u00e7erisinde derne\u011finiz b\u00fcnyesinde yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131mlar, lansmanlar, \u00e7al\u0131\u015fmalar, etkinlikler vb. geli\u015fmeler nelerdir?<\/strong>
Bu y\u0131l derne\u011fimiz \u00e7ok hareketli ve aktif bir d\u00f6nem ya\u015fad\u0131. Perakende sekt\u00f6r\u00fcnde g\u0131da d\u0131\u015f\u0131 kategorilerin hepsini temsil eder bir yap\u0131m\u0131z var. Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc oyuncular\u0131n\u0131 temsil eden KMD, g\u00fc\u00e7l\u00fc \u00fcye yap\u0131s\u0131yla ve etkin \u00e7al\u0131\u015fmalar\u0131yla kamuoyundaki etkinli\u011fini bu d\u00f6nemde de s\u00fcrd\u00fcrmeye devam etti. Yeni \u00fcyelerimizle beraber T\u00fcrkiye genelinde yakla\u015f\u0131k 50 bin sat\u0131\u015f noktas\u0131nda, 250 bin ki\u015filik istihdam\u0131 ve 250 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eder hale geldik. Derne\u011fimiz, bu b\u00fcy\u00fckl\u00fc\u011f\u00fc ile gerek ekonomik gerekse sosyal alanda \u00f6nemli bir konumda yer al\u0131yor.
Pandemi ile m\u00fccadele kapsam\u0131nda gerek devletimiz taraf\u0131ndan al\u0131nan \u00f6nlemler gerekse sekt\u00f6r\u00fcn olu\u015fan acil destek talepleri konusunda derne\u011fimiz aktif rol oynayarak ilgili kamu kurumlar\u0131yla s\u00fcrekli ileti\u015fim halindeydi. Derne\u011fimizin ileti\u015fimini yan\u0131 s\u0131ra, \u00fcyesi oldu\u011fumuz T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) ve T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) Perakendecilik Sekt\u00f6r Meclisi \u00e7er\u00e7evesinde de t\u00fcm sekt\u00f6r\u00fc ilgilendiren sorunlar\u0131m\u0131z hakk\u0131nda \u00f6nemli ilerlemeler kaydettik. \u00d6nemli payda\u015f\u0131m\u0131z al\u0131\u015fveri\u015f merkezlerindeki kira ve ortak alan giderlerimiz i\u00e7in de derne\u011fimizin \u00e7abalar\u0131yla sekt\u00f6re \u00f6nemli faydalar sa\u011flad\u0131k. K\u0131sa \u00c7al\u0131\u015fma \u00d6dene\u011fi, kira d\u00fczenlemeleri, destek kredileri, \u00dccretsiz \u0130zin ve Nakit \u00dccret Deste\u011fi, \u00e7al\u0131\u015fma saatleri, soka\u011fa \u00e7\u0131kma k\u0131s\u0131tlamalar\u0131, vergi ve sigorta \u00f6deme ertelemeleri gibi pek \u00e7ok konuda Y\u00f6netim Kurulumuz ve t\u00fcm \u00fcyelerimizin katk\u0131lar\u0131yla \u00f6nemli giri\u015fimlerimiz oldu.
Bununla beraber, derne\u011fimiz planlanan etkinlik ve \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrmeye devam etti. Mesleki Yeterlilik Kurumu taraf\u0131ndan onayl\u0131 Mesleki Yeterlilik Belgelendirme Merkezimiz olan PERAVOC, Sat\u0131\u015f Dan\u0131\u015fman\u0131 ve Kasiyer mesleklerindeki s\u0131navlar\u0131n\u0131 k\u0131s\u0131tl\u0131 da olsa yapmaya devam etti. S\u0131navlarda ba\u015far\u0131l\u0131 olan adaylara MYK onayl\u0131 ve AB \u00fclkelerinde ge\u00e7erlili\u011fi olan mesleki yeterlilik belgesi verildi. Bu belgeye sahip ki\u015fileri \u00e7al\u0131\u015ft\u0131ran i\u015fverenler i\u00e7in 48 aya kadar \u00e7\u0131kabilen bir SGK te\u015fviki olmas\u0131, sekt\u00f6r\u00fcm\u00fcz a\u00e7\u0131s\u0131ndan da \u00f6nemli bir geli\u015fme. Bu te\u015fvikin 2022 y\u0131l\u0131 sonuna kadar uzat\u0131lm\u0131\u015f olmas\u0131 da sekt\u00f6r\u00fcm\u00fcz\u00fc motive eden bir geli\u015fme oldu.
Derne\u011fimizin y\u0131l i\u00e7inde ger\u00e7ekle\u015ftirdi\u011fi en \u00f6nemli etkinlik ise Perakende Teknolojileri Konferans\u0131 oldu. Yeni ko\u015fullar \u00e7er\u00e7evesinde konferans\u0131m\u0131z\u0131 bu sene online platforma ta\u015f\u0131d\u0131k ve 10 hafta s\u00fcren bir webinar serisi ger\u00e7ekle\u015ftirdik. \u0130lk oturumumuzu 7 Ekim \u00c7ar\u015famba g\u00fcn\u00fc, sekt\u00f6rel derneklerimizin Ba\u015fkanlar\u0131n\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirdik. \u0130lk oturum ard\u0131ndan webinar serisi 10 hafta s\u00fcrd\u00fc ve her \u00c7ar\u015famba g\u00fcn\u00fc bir canl\u0131 yay\u0131n yapt\u0131k. Konferans\u0131n di\u011fer oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015flendi ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015ft\u0131.
Bunun yan\u0131nda, derne\u011fimizin \u00e7al\u0131\u015fma komitelerinin toplant\u0131lar\u0131 da bu d\u00f6nemde daha yo\u011fun bir tempoda devam etti. Online olarak yapt\u0131\u011f\u0131m\u0131z toplant\u0131larda, t\u00fcm y\u0131l\u0131n \u00e7al\u0131\u015fmalar\u0131na temel olu\u015fturan aksiyonlar planland\u0131 ve hayata ge\u00e7irildi.<\/p>

Genel olarak 2021 y\u0131l\u0131ndan beklentiniz nas\u0131l? Bu y\u0131l i\u00e7in hedefleriniz ve genel stratejileriniz neler olacak? Sekt\u00f6rel olarak bakt\u0131\u011f\u0131n\u0131zda bu y\u0131l bizi nas\u0131l geli\u015fmeler bekliyor?<\/strong>
2021 y\u0131l\u0131nda, salg\u0131nla m\u00fccadele kapsam\u0131nda al\u0131nan \u00f6nlemlerin sonu\u00e7lar\u0131n\u0131 g\u00f6rmeyi ve hepimizin umut ba\u011flad\u0131\u011f\u0131 a\u015f\u0131 geli\u015fmeleriyle bu d\u00f6nemi sa\u011fl\u0131kla atlatmay\u0131 bekliyoruz. Global bir kriz sonras\u0131 her sekt\u00f6r gibi bizler de g\u00fc\u00e7l\u00fc bir toparlanma y\u00f6n\u00fcnde stratejilerimizi olu\u015fturaca\u011f\u0131z. 2021\u2019de 2020\u2019de ya\u015fad\u0131\u011f\u0131m\u0131z zor d\u00f6nemin kay\u0131plar\u0131n\u0131 kapatma, genel ekonomik kalk\u0131nmaya en etkin deste\u011fi verme, yat\u0131r\u0131mlar ve istihdam\u0131n geli\u015fmesi a\u00e7\u0131s\u0131ndan \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrme y\u00f6n\u00fcnde aksiyonlar\u0131m\u0131z\u0131 alaca\u011f\u0131z.<\/p>

R\u00f6portaj\u0131n tamam\u0131 i\u00e7in t\u0131k\u2019lay\u0131n\u0131z.<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ba\u015fkan\u0131m\u0131z Serhan T\u0131nastepe, Da\u011f\u0131t\u0131m Kanal\u0131 Dergisi\u2019den Ka\u011fan Demirgil\u2019in sorular\u0131n\u0131 yan\u0131tlad\u0131. Sekt\u00f6r\u00fcn\u00fcz ve T\u00fcrkiye \u00f6zelinde de\u011ferlendirdi\u011finizde 2020 y\u0131l\u0131 kurumunuz a\u00e7\u0131s\u0131ndan nas\u0131l ge\u00e7ti?2020 y\u0131l\u0131 t\u00fcm d\u00fcnyada oldu\u011fu gibi bizler i\u00e7in de zor bir y\u0131ld\u0131. Benzerine 200 y\u0131lda bir rastlanan k\u00fcresel boyutta salg\u0131n ile m\u00fccadele, al\u0131\u015fageldi\u011fimiz kriz y\u00f6netimlerinden \u00e7ok farkl\u0131 bir deneyimdi. Bu d\u00f6nemde daha \u00f6nce ya\u015famad\u0131\u011f\u0131m\u0131z ma\u011faza […]<\/p>\n","protected":false},"author":1,"featured_media":1076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1075"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1075\/revisions"}],"predecessor-version":[{"id":1078,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1075\/revisions\/1078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1076"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}