{"id":1055,"date":"2020-12-16T22:11:52","date_gmt":"2020-12-16T22:11:52","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1055"},"modified":"2020-12-16T22:12:56","modified_gmt":"2020-12-16T22:12:56","slug":"teknolojinin-gelismesiyle-beraber-guvenlik-daha-da-onem-kazaniyor","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1055","title":{"rendered":"Teknolojinin Geli\u015fmesiyle Beraber G\u00fcvenlik Daha da \u00d6nem Kazan\u0131yor"},"content":{"rendered":"\t\t
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Bu y\u0131l yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 16 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen onuncu ve son oturumunda, teknolojiyle beraber geli\u015fen sistemlerin g\u00fcvenli\u011finin sa\u011flanmas\u0131nda g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken hususlara de\u011finildi. T\u00fcm i\u015f s\u00fcre\u00e7lerinin ve m\u00fc\u015fteri bilgilerinin dijitalle\u015ftirilmesinde do\u011fru teknolojinin kullan\u0131m\u0131 kadar al\u0131nacak g\u00fcvenlik \u00f6nlemleri ve bu \u00f6nlemlerin g\u00fcncellenmesi de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/b><\/p><\/div>

ebebek Genel M\u00fcd\u00fcr\u00fc Halil Erdo\u011fmu\u015f\u2019un moderat\u00f6rl\u00fc\u011f\u00fcnde, \u00d6zay Hukuk B\u00fcrosu\u2019ndan Av. Bilgesu Demirel, Ko\u00e7ta\u015f Bilgi Teknolojileri ve Ar&Ge Direkt\u00f6r\u00fc U\u011fur Serkan Ta\u015fk\u0131n, Microsoft T\u00fcrkiye Pazarlama Grup Direkt\u00f6r\u00fc \u00d6zcan \u00d6ncel, Sephora T\u00fcrkiye Pazarlama & E-Ticaret Direkt\u00f6r\u00fc Ay\u00e7a Kaya, EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri \u015eirket Orta\u011f\u0131 ve Siber G\u00fcvenlik Hizmetleri Lideri \u00dcmit Yal\u00e7\u0131n \u015een kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen oturumda \u201c\u0130\u015flerimiz Dijitalde G\u00fcvenli mi?\u201d konusu ele al\u0131nd\u0131.<\/p>

ebebek Genel M\u00fcd\u00fcr\u00fc Halil Erdo\u011fmu\u015f, online ticaretin b\u00fcy\u00fcme trendine girdi\u011fi bir d\u00f6nemde g\u00fcvenli\u011fin m\u00fc\u015fteri taraf\u0131nda da b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekti. Bunun i\u00e7in yeni teknolojik geli\u015fmelerle beraber, mevzuatsal d\u00fczenlemelerin de h\u0131zla hayata girdi\u011fini belirten Erdo\u011fmu\u015f, s\u00fcrekli g\u00fcncel kalman\u0131n ve tetikte olman\u0131n \u00f6nemine de\u011findi.<\/p>

Sephora T\u00fcrkiye Pazarlama & E-Ticaret Direkt\u00f6r\u00fc Ay\u00e7a Kaya, teknolojinin geli\u015fmesi, sosyal medyan\u0131n yayg\u0131nla\u015fmas\u0131 ve pazardaki oyuncular\u0131n artmas\u0131yla al\u0131\u015fveri\u015fte m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131n h\u0131zla de\u011fi\u015fti\u011fini, bununla beraber g\u00fcvenli\u011fin de \u00f6nem kazand\u0131\u011f\u0131n\u0131 ifade etti. Keyifli bir al\u0131\u015fveri\u015f ortam\u0131 yaratmak i\u00e7in teknoloji ve veriyle sa\u011flanan deneyim ve bilgilerin g\u00fcvenli\u011finin \u00f6nemli oldu\u011funu belirten Kaya, bu konuda markalara b\u00fcy\u00fck sorumluluk y\u00fcklendi\u011fini vurgulad\u0131.<\/p>

Ko\u00e7ta\u015f Bilgi Teknolojileri ve Ar&Ge Direkt\u00f6r\u00fc U\u011fur Serkan Ta\u015fk\u0131n, g\u00fcvenlik \u00f6nlemlerinin geli\u015fmesinin paralelinde, olas\u0131 siber sald\u0131r\u0131 tekniklerinin de geli\u015fmeye devam etti\u011fini vurgulayarak, bu konuda s\u00fcrekli g\u00fcncel ve geli\u015fim i\u00e7inde olman\u0131n t\u00fcm oyuncular i\u00e7in bir zorunluluk haline geldi\u011fini ifade etti.<\/p>

Microsoft T\u00fcrkiye Pazarlama Grup Direkt\u00f6r\u00fc \u00d6zcan \u00d6ncel, kullan\u0131lan sistemlerin \u00f6zelliklerinin ve i\u00e7eri\u011finin karma\u015f\u0131kla\u015fmas\u0131yla g\u00fcvenli\u011fin de giderek uzmanl\u0131k konusu haline geldi\u011fini vurgulad\u0131. Yak\u0131n gelecekte \u00e7ok daha \u00f6nemli tehditlerin g\u00fcndeme gelebilece\u011fini ifade eden \u00d6ncel, bunun sonu\u00e7lar\u0131n\u0131n da daha a\u011f\u0131r olabilece\u011fini ve buna haz\u0131rl\u0131\u011f\u0131n \u00e7ok \u00f6nemli oldu\u011funu belirtti.<\/p>

EY T\u00fcrkiye Dan\u0131\u015fmanl\u0131k Hizmetleri \u015eirket Orta\u011f\u0131 ve Siber G\u00fcvenlik Hizmetleri Lideri \u00dcmit Yal\u00e7\u0131n \u015een, g\u00fcvenlik konusunda al\u0131nacak \u00f6nlemlerde mevzuat\u0131n ve \u00fcst y\u00f6netim sorumluluk almas\u0131n\u0131n \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirterek, siber sald\u0131r\u0131larda olu\u015fan kay\u0131plar\u0131n gerek finans gerekse marka itibar\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli seviyelere ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti.<\/p>

\u00d6zay Hukuk B\u00fcrosu\u2019ndan Av. Bilgesu Demirel, g\u00fcvenlikle ilgili \u00e7al\u0131\u015fmalar\u0131n ve al\u0131nan aksiyonlar\u0131n, olas\u0131 \u015fik\u00e2yet durumunda ispat\u0131n\u0131n da gerekece\u011fi d\u00fc\u015f\u00fcn\u00fclerek en ba\u015ftan hukuksal olarak d\u00fczg\u00fcn planlanmas\u0131 gerekti\u011fine dikkat \u00e7ekti.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131nd\u0131<\/strong>
Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle, T\u00fcrkiye genelinde yakla\u015f\u0131k 50 bin sat\u0131\u015f noktas\u0131nda, 250 bin ki\u015filik istihdam\u0131 ve 250 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015ftu. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finilecek ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rland\u0131.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Microsoft ile Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, EY Turkey, GS1 T\u00fcrkiye, Logo, Nebim, Obase, Paynet, POS A\u015e, Prisync, Rasyotek, Related Digital, Tan\u0131 ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Bu y\u0131l yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 16 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen onuncu ve son oturumunda, teknolojiyle beraber geli\u015fen sistemlerin g\u00fcvenli\u011finin sa\u011flanmas\u0131nda g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken hususlara de\u011finildi. T\u00fcm i\u015f s\u00fcre\u00e7lerinin ve m\u00fc\u015fteri bilgilerinin dijitalle\u015ftirilmesinde do\u011fru teknolojinin kullan\u0131m\u0131 kadar al\u0131nacak g\u00fcvenlik \u00f6nlemleri ve bu \u00f6nlemlerin g\u00fcncellenmesi de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. ebebek Genel M\u00fcd\u00fcr\u00fc Halil […]<\/p>\n","protected":false},"author":1,"featured_media":1056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1055","post","type-post","status-publish","format-standard","has-post-thumbnail","category-haberler"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1055"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1055\/revisions"}],"predecessor-version":[{"id":1058,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1055\/revisions\/1058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1056"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}