{"id":1049,"date":"2021-01-21T13:00:29","date_gmt":"2021-01-21T13:00:29","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1049"},"modified":"2021-04-21T14:01:35","modified_gmt":"2021-04-21T14:01:35","slug":"pandemi-donemi-teknoloji-yatirimlarinin-one-cekilmesini-sagladi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1049","title":{"rendered":"Pandemi D\u00f6nemi, Teknoloji Yat\u0131r\u0131mlar\u0131n\u0131n \u00d6ne \u00c7ekilmesini Sa\u011flad\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1049\" class=\"elementor elementor-1049\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><p class=\"p1\"><b>Dijitalle\u015fme \u00e7al\u0131\u015fmalar\u0131n\u0131n h\u0131zlanmas\u0131 ve yeni \u00e7\u00f6z\u00fcmlerin geli\u015ftirilmesi, perakende sekt\u00f6r\u00fcn\u00fcn teknoloji yat\u0131r\u0131mlar\u0131na daha g\u00fc\u00e7l\u00fc odaklanmas\u0131n\u0131 gerekli k\u0131l\u0131yor. Do\u011fru yat\u0131r\u0131mlar, maliyetleri kontrol alt\u0131na al\u0131rken verimlili\u011fi ve m\u00fc\u015fteri memnuniyetini de artt\u0131r\u0131yor.<\/b><\/p><p class=\"p1\">Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 9 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen dokuzuncu oturumunda, teknolojiyle de\u011fi\u015fen ve yeni d\u00fczenin olu\u015ftu\u011fu perakende sekt\u00f6r\u00fcndeki yeni \u00e7\u00f6z\u00fcmlere de\u011finildi.<\/p><\/div><div class=\"td-paragraph-padding-1\"><p class=\"p1\">Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde Yap\u0131 Kredi \u00dcye \u0130\u015fyeri Pazarlama ve Ortakl\u0131k \u0130li\u015fkileri Y\u00f6netimi Direkt\u00f6r\u00fc Asl\u0131 Ulusoy, GS1 T\u00fcrkiye \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Cihan Korucu, Ko\u00e7Sistem Segment Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Esra Ba\u015fer, Ceva \u0130\u015f Geli\u015ftirme ve Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 Murat Karada\u011f ve Teknosa Pazarlama ve Teknoloji Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6nder O\u011fuzhan\u2019\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen oturumda \u201cYeni Nesil Perakendeye Yeni Nesil \u00c7\u00f6z\u00fcmler\u201d konusu ele al\u0131nd\u0131.<\/p><p>Watsons T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Mete Yurdda\u015f, yak\u0131n ge\u00e7mi\u015fte ya\u015fanan geli\u015fmelerle \u00f6zellikle teknoloji bazl\u0131 \u015firketlerin de\u011ferlendi\u011fini ve de\u011fi\u015fimin global d\u00fczeyde d\u00fcnyan\u0131n her yerinde h\u0131zla s\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti. Bununla beraber teknoloji yat\u0131r\u0131mlar\u0131n\u0131n \u00f6neminin artt\u0131\u011f\u0131n\u0131 belirten Yurdda\u015f, pandemi d\u00f6neminde yat\u0131r\u0131mlar\u0131n erkene al\u0131p h\u0131zland\u0131\u011f\u0131n\u0131 ifade etti.<\/p><p>Teknosa Pazarlama ve Teknoloji Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6nder O\u011fuzhan, teknolojinin geldi\u011fi son noktada, operasyonlar\u0131n bir\u00e7o\u011funun paralel y\u00fcr\u00fct\u00fclmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Dijitalle\u015fmeyle beraber her t\u00fcrl\u00fc verinin i\u015fletme i\u00e7indeki birimler aras\u0131nda h\u0131zl\u0131 payla\u015f\u0131m\u0131n\u0131n ve do\u011fru i\u015flenmesinin \u00f6nemine dikkat \u00e7eken O\u011fuzhan, pandemi d\u00f6neminde bunun olduk\u00e7a faydas\u0131n\u0131n hissedildi\u011fini belirtti. Pandemi d\u00f6neminde teknolojinin temel ihtiya\u00e7 haline geldi\u011fini vurgulayan O\u011fuzhan, uzaktan e\u011fitim, \u00e7al\u0131\u015fma ve evde ge\u00e7irilen zaman\u0131n artmas\u0131yla teknoloji perakendecili\u011finin ve teknoloji yat\u0131r\u0131mlar\u0131n\u0131n \u00f6n\u00fcn\u00fcn a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 ifade etti.<\/p><p>Ko\u00e7Sistem Segment Pazarlama ve Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Esra Ba\u015fer, son d\u00f6nemde evden \u00e7al\u0131\u015fman\u0131n artmas\u0131yla bu d\u00f6n\u00fc\u015f\u00fcm\u00fc destekleyecek teknoloji yat\u0131r\u0131mlar\u0131n\u0131n daha da \u00f6nemli hale geldi\u011fini vurgulayarak bu y\u00f6ndeki yeniliklerin h\u0131zla devreye al\u0131nd\u0131\u011f\u0131n\u0131 belirtti.<\/p><p>Ceva \u0130\u015f Geli\u015ftirme ve Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 Murat Karada\u011f, \u00f6zellikle online ticaretin h\u0131zl\u0131 b\u00fcy\u00fcmesiyle lojistik sekt\u00f6r\u00fcnde \u00f6nemli de\u011fi\u015fikliklerin oldu\u011funu, kapasitelerin optimizasyonuyla sorunlar\u0131n h\u0131zl\u0131ca \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcn\u00fc ifade etti. M\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n kesintisiz kar\u015f\u0131lanmas\u0131nda ve tedarik zincirinin s\u00fcrmesinde lojisti\u011fin \u00f6neminin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Karada\u011f, yeni yat\u0131r\u0131mlar ve teknoloji kullan\u0131m\u0131yla h\u0131zl\u0131 reaksiyon verildi\u011fini vurgulad\u0131.<\/p><p>GS1 T\u00fcrkiye \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Cihan Korucu, online ticaretteki iyile\u015ftirmelerde \u00fcr\u00fcn tan\u0131mlaman\u0131n \u00f6nemine dikkat \u00e7ekerek altyap\u0131 \u00e7al\u0131\u015fmalar\u0131nda bu hususun g\u00f6z ard\u0131 edilmemesi gerekti\u011fini vurgulad\u0131. Korucu, \u00fcr\u00fcnlerin do\u011fru tan\u0131mlanmas\u0131 ve bilgilerin g\u00fcncellenmesiyle t\u00fcm tedarik zincirinin olumlu etkilenece\u011fini ifade etti.<\/p><p>Yap\u0131 Kredi \u00dcye \u0130\u015fyeri Pazarlama ve Ortakl\u0131k \u0130li\u015fkileri Y\u00f6netimi Direkt\u00f6r\u00fc Asl\u0131 Ulusoy, pandemiyle beraber m\u00fc\u015fteride \u00f6nemli de\u011fi\u015fimle kar\u015f\u0131la\u015f\u0131ld\u0131\u011f\u0131n\u0131, bunun en \u00f6nemli yans\u0131mas\u0131n\u0131n da teknoloji kullan\u0131m\u0131nda g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc belirtti. Bunun paralelinde, i\u015fletmelerin de h\u0131zl\u0131ca \u00f6nlem almas\u0131 gerekti\u011fini, bunu ba\u015faranlar\u0131n ayakta kald\u0131\u011f\u0131n\u0131 ifade eden Ulusoy, temass\u0131z \u00f6deme gibi yeniliklerin bu d\u00f6nemde daha \u00e7ok kullan\u0131r hale geldi\u011fini s\u00f6yledi.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dijitalle\u015fme \u00e7al\u0131\u015fmalar\u0131n\u0131n h\u0131zlanmas\u0131 ve yeni \u00e7\u00f6z\u00fcmlerin geli\u015ftirilmesi, perakende sekt\u00f6r\u00fcn\u00fcn teknoloji yat\u0131r\u0131mlar\u0131na daha g\u00fc\u00e7l\u00fc odaklanmas\u0131n\u0131 gerekli k\u0131l\u0131yor. Do\u011fru yat\u0131r\u0131mlar, maliyetleri kontrol alt\u0131na al\u0131rken verimlili\u011fi ve m\u00fc\u015fteri memnuniyetini de artt\u0131r\u0131yor. Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 9 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen dokuzuncu oturumunda, teknolojiyle de\u011fi\u015fen ve yeni d\u00fczenin olu\u015ftu\u011fu perakende sekt\u00f6r\u00fcndeki yeni [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1049"}],"version-history":[{"count":4,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1049\/revisions"}],"predecessor-version":[{"id":1411,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1049\/revisions\/1411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1050"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}