{"id":1039,"date":"2020-12-02T13:44:43","date_gmt":"2020-12-02T13:44:43","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1039"},"modified":"2020-12-02T13:45:46","modified_gmt":"2020-12-02T13:45:46","slug":"deneyimle-farklilasmak-basarida-onemli-rol-oynayacak","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1039","title":{"rendered":"Deneyimle Farkl\u0131la\u015fmak, Ba\u015far\u0131da \u00d6nemli Rol Oynayacak"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 2 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen sekizinci oturumunda, al\u0131\u015fveri\u015f deneyiminin \u00f6nemi ve de\u011fi\u015fen al\u0131\u015fkanl\u0131klarla beraber geli\u015fen \u00e7\u00f6z\u00fcmler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Perakendede merkeze m\u00fc\u015fteriyi koyarak al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011fru okumak ve al\u0131\u015fveri\u015f deneyimini ya\u015fatmak, ba\u015far\u0131n\u0131n s\u0131rr\u0131 olacak.
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Teknosa CEO\u2019su B\u00fclten G\u00fcrcan moderat\u00f6rl\u00fc\u011f\u00fcnde Obase CEO\u2019su Dr. B\u00fclent Dal, Grundig T\u00fcrkiye Grup Y\u00f6neticisi Handan Abdurrahmano\u011flu, \u0130ntel T\u00fcrkiye Perakende Direkt\u00f6r\u00fc Koray Y\u0131ld\u0131z, V-Count Kurucu ve CEO\u2019su Demirhan B\u00fcy\u00fck\u00f6zc\u00fc ve DeFacto B\u00fcy\u00fcme ve Operasyondan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Serdar Ersoy\u2019un kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen oturumda \u201cYeni Nesil Ma\u011fazac\u0131l\u0131kta Deneyim Ya\u015fatmak\u201d konusu ele al\u0131nd\u0131.<\/p>

Teknosa CEO\u2019su B\u00fclten G\u00fcrcan, \u00e7a\u011f\u0131n gerekleriyle yeni al\u0131\u015fkanl\u0131klar\u0131n devreye girmesinin yan\u0131 s\u0131ra, baz\u0131 davran\u0131\u015flar\u0131n ge\u00e7erlili\u011fini koruyaca\u011f\u0131n\u0131 ifade etti. Son d\u00f6nemde al\u0131\u015fveri\u015fin temel ihtiyaca y\u00f6nelik olarak ger\u00e7ekle\u015fti\u011fi ve online ticaretin %64 artt\u0131\u011f\u0131n\u0131 belirten G\u00fcrcan, t\u00fcm bu geli\u015fmelere ra\u011fmen fiziksel ma\u011fazac\u0131l\u0131\u011f\u0131n halen \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurgulad\u0131. \u00d6nemli olan\u0131n ayn\u0131 deneyimi hem fiziksel hem de online ma\u011fazalarda ya\u015fatmak oldu\u011funu ifade eden G\u00fcrcan, d\u00fcnyada da bunu birlikte y\u00f6netebilen markalar\u0131n ba\u015far\u0131y\u0131 yakalad\u0131\u011f\u0131n\u0131 belirtti. G\u00fcrcan, pandemi ile beraber online ile tan\u0131\u015fan m\u00fc\u015fterilerin de b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu olu\u015fturdu\u011funu s\u00f6zlerine ekledi.<\/p>

Grundig T\u00fcrkiye Grup Y\u00f6neticisi Handan Abdurrahmano\u011flu gerek fiziksel gerekse online ma\u011fazac\u0131l\u0131kta merkeze m\u00fc\u015fterinin al\u0131nmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. M\u00fc\u015fterinin her kanalda \u00fcr\u00fcn ve hizmetleri ke\u015ffetmesinin yan\u0131 s\u0131ra do\u011fru y\u00f6nlendirmeler almas\u0131n\u0131n da \u00f6nemine de\u011finen Abdurrahmano\u011flu, kanallar\u0131n kar\u015f\u0131l\u0131kl\u0131 olarak birbirini desteklemesi gerekti\u011fini belirtti.<\/p>

Obase CEO\u2019su Dr. B\u00fclent Dal, tedarik zincirinin y\u00f6netiminde oyuncular\u0131n birbirleriyle entegrasyonunun do\u011fru kararlar al\u0131nmas\u0131nda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirterek, bu yolla gelece\u011fe y\u00f6nelik \u00f6ng\u00f6r\u00fclerin de daha do\u011fru \u015fekillenebilece\u011fini ifade etti. M\u00fc\u015fteri beklenti tahminleri, \u00fcr\u00fcn\u00fcn temini, fiyatland\u0131rma gibi pek \u00e7ok konuda yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade eden Dal, m\u00fc\u015fterinin sat\u0131\u015f karar\u0131 an\u0131nda da teknolojinin en \u00fcst d\u00fczeyde kullan\u0131lmas\u0131 gerekti\u011fini vurgulad\u0131. Dal, beklentilerin do\u011fru tahminlenmesi ve do\u011fru fiyatlama ile firmalar\u0131n da \u00f6nemli tasarruflara ula\u015fabilece\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>

V-Count Kurucu ve CEO\u2019su Demirhan B\u00fcy\u00fck\u00f6zc\u00fc, online ma\u011fazalarda \u00e7ok daha kolay toplanabilen ve analiz edilebilen verilerin, fiziksel ma\u011fazalarda da toplanabilmesi i\u00e7in teknoloji yat\u0131r\u0131mlar\u0131n\u0131n \u015fart oldu\u011funu, bu verilerin analizleri neticesinde sa\u011flanacak faydan\u0131n \u00e7ok de\u011ferli oldu\u011funu vurgulad\u0131.<\/p>

\u0130ntel T\u00fcrkiye Perakende Direkt\u00f6r\u00fc Koray Y\u0131ld\u0131z, yapay zek\u00e2, nesnelerin interneti, otonom s\u00fcre\u00e7 y\u00f6netimleri gibi yeniliklerin t\u00fcm d\u00fcnyada donan\u0131m geli\u015ftirmenin \u00e7ok daha \u00f6n\u00fcne ge\u00e7ti\u011fini belirtti. M\u00fc\u015fteriye farkl\u0131 deneyimler ya\u015fatman\u0131n gerek sadakat sa\u011flanmas\u0131 gerekse sat\u0131\u015f hacminin artmas\u0131 y\u00f6n\u00fcnden olduk\u00e7a \u00f6nemli oldu\u011funu belirten Y\u0131ld\u0131z, \u00fcr\u00fcnlerin denenmesiyle de sepet ortalamalar\u0131nda %8-10 art\u0131\u015f yakaland\u0131\u011f\u0131n\u0131 ifade etti.<\/p>

DeFacto B\u00fcy\u00fcme ve Operasyondan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Serdar Ersoy, gelecek nesillerde online ma\u011fazac\u0131l\u0131\u011f\u0131n daha da b\u00fcy\u00fck bir pazara ula\u015faca\u011f\u0131n\u0131 bekledi\u011fini belirterek, bu kanalda deneyim ya\u015fatmak i\u00e7in \u00f6nemli ad\u0131mlara ihtiya\u00e7 oldu\u011funu ifade etti. Ak\u0131ll\u0131 \u00e7\u00f6z\u00fcmlerle farkl\u0131 deneyimler ya\u015fatarak al\u0131\u015fveri\u015f imk\u00e2n\u0131 sunman\u0131n \u00f6nemine de\u011finen Ersoy, haz\u0131r giyimde \u00fcr\u00fcnle fiziksel temas\u0131n halen gerekli oldu\u011funu belirtti.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor
<\/strong>Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle, T\u00fcrkiye genelinde yakla\u015f\u0131k 50 bin sat\u0131\u015f noktas\u0131nda, 250 bin ki\u015filik istihdam\u0131 ve 250 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015fuyor. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finiliyor ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlan\u0131yor.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Microsoft ile Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, Paynet, POS A\u015e, Prisync, Rasyotek, Related Digital, Tan\u0131 ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 2 Aral\u0131k \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen sekizinci oturumunda, al\u0131\u015fveri\u015f deneyiminin \u00f6nemi ve de\u011fi\u015fen al\u0131\u015fkanl\u0131klarla beraber geli\u015fen \u00e7\u00f6z\u00fcmler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Perakendede merkeze m\u00fc\u015fteriyi koyarak al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011fru okumak ve al\u0131\u015fveri\u015f deneyimini ya\u015fatmak, ba\u015far\u0131n\u0131n s\u0131rr\u0131 olacak. Teknosa CEO\u2019su B\u00fclten G\u00fcrcan moderat\u00f6rl\u00fc\u011f\u00fcnde Obase CEO\u2019su Dr. B\u00fclent Dal, Grundig T\u00fcrkiye Grup […]<\/p>\n","protected":false},"author":1,"featured_media":1040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1039"}],"version-history":[{"count":3,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1039\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1039\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1040"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}