{"id":1022,"date":"2020-11-25T13:40:40","date_gmt":"2020-11-25T13:40:40","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1022"},"modified":"2020-11-25T13:41:42","modified_gmt":"2020-11-25T13:41:42","slug":"e-ticaretin-yonunu-musteri-cizecek","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1022","title":{"rendered":"E-Ticaretin Y\u00f6n\u00fcn\u00fc, M\u00fc\u015fteri \u00c7izecek"},"content":{"rendered":"\t\t
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M\u00fc\u015fteri taleplerinin ve davran\u0131\u015flar\u0131n\u0131n do\u011fru takip edilmesi, do\u011fru y\u00f6nlendirmelerin yap\u0131lmas\u0131 ve al\u0131\u015fveri\u015f deneyiminin zenginle\u015ftirilmesi e-ticarette ba\u015far\u0131n\u0131n s\u0131rr\u0131 olacak.
Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 25 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen yedinci oturumunda, h\u0131zla de\u011fi\u015fen d\u00fcnyada e-ticaretteki geli\u015fmeler ve bu \u00f6nemli kanal\u0131n gelece\u011fine dair \u00f6ng\u00f6r\u00fcler g\u00f6r\u00fc\u015f\u00fcld\u00fc.
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Penti Giyim CEO\u2019su Mert Karaibrahimo\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde Hepsiburada Ticari Grup Ba\u015fkan\u0131 Mutlu Erturan, Argus Growth Agency Kurucusu Bora Al\u00e7\u0131, Prisync CEO\u2019su Bur\u00e7 Tan\u0131r, D&R Genel M\u00fcd\u00fcr\u00fc Dr. Mustafa Alt\u0131nda\u011f ve Microsoft T\u00fcrkiye Perakende \u00c7\u00f6z\u00fcmleri Lideri Erdal \u00c7ak\u0131r\u2019\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen oturumun ba\u015fl\u0131\u011f\u0131 \u201cE-Ticaret Nereye Gidiyor?\u201d oldu.<\/p>

Penti Giyim CEO\u2019su Mert Karaibrahimo\u011flu, 100 milyar TL\u2019lik seviyeye gelen e-ticaret pazar\u0131n\u0131n geli\u015fime ve h\u0131zl\u0131 de\u011fi\u015fime a\u00e7\u0131k oldu\u011funun alt\u0131n\u0131 \u00e7izdi. Ya\u015fanan dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn pandemi s\u00fcreci ile h\u0131zland\u0131\u011f\u0131n\u0131 belirten Karaibrahimo\u011flu, buna paralel olarak m\u00fc\u015fteri al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n da farkl\u0131 y\u00f6nlerde de\u011fi\u015fti\u011fini ifade etti.<\/p>

Hepsiburada Ticari Grup Ba\u015fkan\u0131 Mutlu Erturan, ge\u00e7en y\u0131l T\u00fcrkiye\u2019de %5 seviyesinde olan e-ticaret pay\u0131n\u0131n, pandemi ile birlikte 2023\u2019te hedeflenen orana ula\u015ft\u0131\u011f\u0131n\u0131 belirtti. Son 6 ayda 5 ila 7 milyon aras\u0131 kredi kart\u0131n\u0131n ilk defa e-ticarete a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 ifade eden Erturan, kanal\u0131n durmadan ilerlemeye devam edece\u011finin netle\u015fti\u011fini vurgulad\u0131.<\/p>

Argus Growth Agency Kurucusu Bora Al\u00e7\u0131, fiziksel ma\u011fazac\u0131l\u0131ktaki uzun y\u0131llard\u0131r s\u00fcren perakende s\u00fcre\u00e7lerinin y\u0131llar i\u00e7inde de\u011fi\u015fime u\u011frad\u0131\u011f\u0131n\u0131 belirterek, bunun en \u00f6nemli pay\u0131n\u0131n da m\u00fc\u015fteri taleplerine ait oldu\u011funu ifade etti.<\/p>

D&R Genel M\u00fcd\u00fcr\u00fc Dr. Mustafa Alt\u0131nda\u011f, i\u00e7inde bulunulan d\u00f6nemin \u015fimdiye kadar ya\u015fanm\u0131\u015f olan d\u00f6nemlerden \u00e7ok farkl\u0131 oldu\u011funu belirterek \u00e7ok kanall\u0131 ileti\u015fimin ve perakendecili\u011fin bu s\u00fcre\u00e7te daha da \u00f6nem kazand\u0131\u011f\u0131n\u0131 ifade etti. Tedarik zincirinin tamam\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda s\u00fcre\u00e7lerin sadece 3\u2019te 1\u2019inin perakendede oldu\u011funu, \u00fcretim ve lojistik alanlar\u0131nda kontrol\u00fcn e-ticarette \u00e7ok \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti.<\/p>

Prisync CEO\u2019su Bur\u00e7 Tan\u0131r, indirimli sat\u0131\u015flar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bu d\u00f6nemde fiyatland\u0131rma politikas\u0131n\u0131n daha da \u00f6nem kazand\u0131\u011f\u0131n\u0131 belirtti. Rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flamada fiyatla beraber m\u00fc\u015fterinin do\u011fru okunmas\u0131n\u0131n da hayati oldu\u011funu belirten Tan\u0131r, fiyat\/performans ara\u015ft\u0131rmalar\u0131n\u0131n m\u00fc\u015fterilerin en dikkat etti\u011fi k\u0131yaslama oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>

Microsoft T\u00fcrkiye Perakende \u00c7\u00f6z\u00fcmleri Lideri Erdal \u00c7ak\u0131r, al\u0131\u015fveri\u015f karar\u0131nda fiyatla beraber, ya\u015fanan deneyime de dikkat edildi\u011fini belirterek m\u00fc\u015fterinin o perakendeciyi neden tercih etti\u011finin de takip edilmesinin \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve m\u00fc\u015fteri segmentasyonunu do\u011fru yapman\u0131n de\u011ferini vurgulad\u0131.<\/p>

10 Oturumluk Webinar Serisinde Sekt\u00f6r\u00fcn \u00c7e\u015fitli Konular\u0131 Ele Al\u0131n\u0131yor<\/strong>
Ba\u015fta teknoloji, yap\u0131 market, mobilya, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc \u00fcyeleriyle T\u00fcrkiye genelinde yakla\u015f\u0131k 40 bin sat\u0131\u015f noktas\u0131nda, 200 bin ki\u015filik istihdam\u0131 ve 150 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden KMD taraf\u0131ndan d\u00fczenlenen 7. Perakende Teknolojileri Konferans\u0131 bu y\u0131l her zamankinden farkl\u0131 olarak dijitalle\u015fen yeni format\u0131yla 10 oturumluk bir webinar serisi \u015feklinde kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015fuyor. Oturumlarda sekt\u00f6r\u00fcn bir\u00e7ok g\u00fcndemine de\u011finiliyor ve de\u011ferli konu\u015fmac\u0131lar a\u011f\u0131rlan\u0131yor.<\/p>

Konferans\u0131n oturumlar\u0131nda yeni nesil ma\u011fazac\u0131l\u0131kta deneyim, globalde ya\u015fananlar, dijitalle\u015fen i\u015flerin mevzuat\u0131 ve g\u00fcvenli\u011fi, omnichannel ve e-ticaret \u00e7\u00f6z\u00fcmleri, insan kaynaklar\u0131 uygulamalar\u0131 gibi konu ba\u015fl\u0131klar\u0131 i\u015fleniyor ve sekt\u00f6r\u00fcn \u00f6nde gelen perakendecileri ile \u00e7\u00f6z\u00fcm ortaklar\u0131 g\u00f6r\u00fc\u015flerini payla\u015f\u0131yor.<\/p>

7. Perakende Teknolojileri Konferans\u0131\u2019na Ko\u00e7Sistem co-sponsor, MediaMarkt tema destek\u00e7isi, Microsoft ile Yap\u0131 Kredi Bankas\u0131 tema sponsoru ve Intel de sponsor olarak destek veriyor. CEVA Lojistik, Esin Avukatl\u0131k Ortakl\u0131\u011f\u0131, GS1 T\u00fcrkiye, Logo, Nebim, Obase, Paynet, POS A\u015e, Prisync, Rasyotek, Related Digital, Tan\u0131 ve V-Count ise perakende \u00e7\u00f6z\u00fcmleriyle konferansta yer al\u0131yor. Konferans\u0131n destek\u00e7i kurulu\u015flar\u0131 aras\u0131nda TAMPF, AYD, GPD, TMD ve TURY\u0130D bulunuyor.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri taleplerinin ve davran\u0131\u015flar\u0131n\u0131n do\u011fru takip edilmesi, do\u011fru y\u00f6nlendirmelerin yap\u0131lmas\u0131 ve al\u0131\u015fveri\u015f deneyiminin zenginle\u015ftirilmesi e-ticarette ba\u015far\u0131n\u0131n s\u0131rr\u0131 olacak.Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 25 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen yedinci oturumunda, h\u0131zla de\u011fi\u015fen d\u00fcnyada e-ticaretteki geli\u015fmeler ve bu \u00f6nemli kanal\u0131n gelece\u011fine dair \u00f6ng\u00f6r\u00fcler g\u00f6r\u00fc\u015f\u00fcld\u00fc. Penti Giyim CEO\u2019su Mert Karaibrahimo\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde Hepsiburada […]<\/p>\n","protected":false},"author":1,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1022"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1022\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1022\/revisions\/1025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1023"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}