{"id":1016,"date":"2020-11-18T13:41:53","date_gmt":"2020-11-18T13:41:53","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1016"},"modified":"2020-11-18T13:43:17","modified_gmt":"2020-11-18T13:43:17","slug":"pandemi-dijitallesme-yolculugunda-perakendeye-ivme-kazandirdi","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1016","title":{"rendered":"Pandemi, Dijitalle\u015fme Yolculu\u011funda Perakendeye \u0130vme Kazand\u0131rd\u0131"},"content":{"rendered":"\t\t
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Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 18 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen alt\u0131nc\u0131 oturumunda, al\u0131\u015fveri\u015f deneyiminde \u00f6nemli bir rol oynayan omnichannel uygulamalar\u0131n\u0131n gelece\u011fine de\u011finildi. De\u011fi\u015fen al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131, t\u00fcm kanallarda s\u00fcrekli bir geli\u015fimi ve yat\u0131r\u0131m\u0131 zorunlu k\u0131l\u0131yor. Talepleri ve beklentileri artan m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n en \u00f6nemli yolu, omnichannel \u00e7\u00f6z\u00fcmlerinden ge\u00e7iyor.<\/b><\/p><\/div>

MediaMarktSaturn COO ve MediaMarkt T\u00fcrkiye CEO\u2019su Yenal G\u00f6ky\u0131ld\u0131r\u0131m moderat\u00f6rl\u00fc\u011f\u00fcnde Boyner CEO\u2019su Eren \u00c7amurdan, POS A.\u015e. Yaz\u0131l\u0131m Hizmetleri M\u00fcd\u00fcr\u00fc Erkut Erdemir, Logo Perakende \u00c7\u00f6z\u00fcmleri Sat\u0131\u015f Direkt\u00f6r\u00fc Kutadgu Arslan, Nebim YK \u00dcyesi Murat Demiro\u011flu ve Paynet CMO\u2019su Serra Y\u0131lmaz\u2019\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen oturumda \u201cYeni Normalde Omnichannel Ba\u015frolde” ba\u015fl\u0131\u011f\u0131 ele al\u0131nd\u0131.<\/p>

MediaMarktSaturn COO ve MediaMarkt T\u00fcrkiye CEO\u2019su Yenal G\u00f6ky\u0131ld\u0131r\u0131m, teknolojinin geli\u015fmesi ve yayg\u0131nla\u015fmas\u0131yla beraber, m\u00fc\u015fterinin fiziksel ve online ma\u011fazada ayn\u0131 hizmeti bekledi\u011finin, iki kanal aras\u0131nda ge\u00e7i\u015flerin aksamadan yap\u0131lmas\u0131 gerekti\u011finin ve b\u00fct\u00fcnle\u015fik y\u00f6netimin \u00f6neminin artt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi. Kanallar\u0131 geli\u015ftirmenin en \u00f6nemli aya\u011f\u0131n\u0131n m\u00fc\u015fteri geribildirimleri oldu\u011funa da dikkat \u00e7eken G\u00f6ky\u0131ld\u0131r\u0131m, bu iyile\u015ftirmeler sayesinde t\u00fcm s\u00fcre\u00e7lerin s\u00fcrekli g\u00f6zden ge\u00e7irilmesi gerekti\u011fini ifade etti. Yak\u0131n gelecekte online pay\u0131n\u0131n daha da artaca\u011f\u0131n\u0131 bekledi\u011fini belirten G\u00f6ky\u0131ld\u0131r\u0131m, bununla beraber di\u011fer kanallar\u0131n da s\u00fcrekli geli\u015fmeye ihtiyac\u0131n\u0131n olaca\u011f\u0131n\u0131 vurgulad\u0131. G\u00f6ky\u0131ld\u0131r\u0131m, ayn\u0131 zamanda online sat\u0131\u015flarda da al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131n s\u00fcrekli de\u011fi\u015fti\u011fi, yeni uygulamalarla deneyim ya\u015fatman\u0131n farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131 belirtti.<\/p>

Boyner CEO\u2019su Eren \u00c7amurdan, perakendede ba\u015frol oyuncusunun m\u00fc\u015fteri oldu\u011funu vurgulayarak, \u00e7ok kategorili perakendecilerde m\u00fc\u015fteri taleplerinin de artarak \u00e7e\u015fitlenebildi\u011fini, beklentilerin de y\u00fcksek oldu\u011funu belirtti. Geli\u015ftirme projelerinde m\u00fc\u015fterinin olas\u0131 taleplerinin bile de\u011ferlendirilmesi gerekti\u011fini ifade eden \u00c7amurdan, buna uygun do\u011fru teknoloji altyap\u0131s\u0131n\u0131n hem verimlilik hem de karl\u0131l\u0131k sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Fiziksel ma\u011fazalar\u0131n art\u0131\u015f h\u0131z\u0131n\u0131n, online kanala g\u00f6re daha yava\u015f oldu\u011funu belirten \u00c7amurdan, bunun ma\u011faza kapanmas\u0131 olarak alg\u0131lanmamas\u0131 gerekti\u011fini, perakendenin her zaman m\u00fc\u015fteriyle fiziksel temasa ihtiya\u00e7 duyaca\u011f\u0131n\u0131 vurgulad\u0131. Fiziksel ma\u011fazalar\u0131n, sat\u0131\u015f \u00e7e\u015fitlili\u011fi ve sat\u0131\u015f sonras\u0131 hizmetler i\u00e7in mutlaka operasyonda olmas\u0131 gerekti\u011fini vurgulayan \u00c7amurdan, kanallar\u0131 birbirinden ba\u011f\u0131ms\u0131z de\u011fil b\u00fct\u00fcnle\u015fik olarak de\u011ferlendirmek gerekti\u011fini s\u00f6yledi. Online kanal\u0131n b\u00fcy\u00fcmesinin sekt\u00f6re yeni avantajlar da getirdi\u011fini ifade eden \u00c7amurdan, 4,5 milyon yeni kredi kart\u0131 kullan\u0131c\u0131s\u0131n\u0131n perakendenin geli\u015fimi i\u00e7in \u00f6nemli bir rakam oldu\u011funun alt\u0131n\u0131 \u00e7izdi.<\/p>

POS A.\u015e. Yaz\u0131l\u0131m Hizmetleri M\u00fcd\u00fcr\u00fc Erkut Erdemir, her kanalda m\u00fc\u015fteri memnuniyetinin sa\u011flanmas\u0131 ve artmas\u0131n\u0131n yolunun verinin do\u011fru i\u015flenmesinden ge\u00e7ti\u011fini belirterek, do\u011fru \u00e7\u00f6z\u00fcmler kullan\u0131lmas\u0131n\u0131n rekabet g\u00fcc\u00fcn\u00fc de artt\u0131rd\u0131\u011f\u0131n\u0131 belirtti.
Logo Perakende \u00c7\u00f6z\u00fcmleri Sat\u0131\u015f Direkt\u00f6r\u00fc Kutadgu Arslan, d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zlanmas\u0131nda pandemi d\u00f6neminin b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade ederek, gelece\u011fi \u00f6ng\u00f6rerek yap\u0131lan do\u011fru planlaman\u0131n i\u015fleri kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 vurgulad\u0131. Arslan, trendleri izlemenin ve ihtiya\u00e7lar\u0131 do\u011fru belirlemenin, buna uygun d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flaman\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirtti.<\/p>

Nebim YK \u00dcyesi Murat Demiro\u011flu, e-ticarette kaynaklar\u0131n kullan\u0131m\u0131nda optimizasyona dikkat \u00e7ekerek pandemi gibi beklenmeyen d\u00f6nemlerde h\u0131zl\u0131 \u00e7\u00f6z\u00fcm geli\u015ftirmenin hayat kurtar\u0131c\u0131 oldu\u011funu belirtti. T\u00fcm kanallar\u0131 entegre edebilen, farkl\u0131 ma\u011fazalar\u0131n kazan\u00e7lar\u0131n\u0131 da payla\u015ft\u0131ran \u00e7\u00f6z\u00fcmlerin hem m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131 hem de \u00e7al\u0131\u015fanlar\u0131n motivasyonu a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade eden Demiro\u011flu, uzaktan sat\u0131\u015f \u00e7\u00f6z\u00fcmleriyle de m\u00fc\u015fteriye farkl\u0131 al\u0131\u015fveri\u015f deneyimi ya\u015fat\u0131labildi\u011fini vurgulad\u0131.<\/p>

Paynet CMO\u2019su Serra Y\u0131lmaz, al\u0131\u015fveri\u015fin \u00f6nemli bir ad\u0131m\u0131 olan \u00f6deme y\u00f6ntemleri konusunda da dijitalle\u015fmenin h\u0131zla geli\u015fti\u011fini belirtti. \u0130\u015fletmeler, m\u00fc\u015fteri veya finans kurulu\u015flar\u0131 ile perakendeci aras\u0131ndaki para ili\u015fkisini geli\u015ftirirken, teknolojik yeniliklerin h\u0131zla sisteme dahil edildi\u011fini belirten Y\u0131lmaz, gelecekte temass\u0131z \u00f6deme sistemlerinin her alanda daha da yayg\u0131nla\u015faca\u011f\u0131n\u0131 beklediklerini ifade etti.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 Derne\u011fi (KMD) taraf\u0131ndan yedinci kez d\u00fczenlenen Perakende Teknolojileri Konferans\u0131\u2019n\u0131n 18 Kas\u0131m \u00c7ar\u015famba g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen alt\u0131nc\u0131 oturumunda, al\u0131\u015fveri\u015f deneyiminde \u00f6nemli bir rol oynayan omnichannel uygulamalar\u0131n\u0131n gelece\u011fine de\u011finildi. De\u011fi\u015fen al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131, t\u00fcm kanallarda s\u00fcrekli bir geli\u015fimi ve yat\u0131r\u0131m\u0131 zorunlu k\u0131l\u0131yor. Talepleri ve beklentileri artan m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n en \u00f6nemli yolu, omnichannel \u00e7\u00f6z\u00fcmlerinden ge\u00e7iyor. MediaMarktSaturn COO […]<\/p>\n","protected":false},"author":1,"featured_media":1017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1016","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1016"}],"version-history":[{"count":2,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions"}],"predecessor-version":[{"id":1019,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1016\/revisions\/1019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1017"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}