{"id":1004,"date":"2020-11-16T07:28:30","date_gmt":"2020-11-16T07:28:30","guid":{"rendered":"https:\/\/www.kategorimagazaciligi.org\/?p=1004"},"modified":"2020-11-16T07:33:33","modified_gmt":"2020-11-16T07:33:33","slug":"adim-atmak-yetmez-perakendeciler-sicrama-yapmali","status":"publish","type":"post","link":"https:\/\/www.zincirmagazalar.org\/?p=1004","title":{"rendered":"Ad\u0131m Atmak Yetmez; Perakendeciler S\u0131\u00e7rama Yapmal\u0131"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1004\" class=\"elementor elementor-1004\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37e494d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37e494d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f48a51d\" data-id=\"3f48a51d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd9dbb elementor-widget elementor-widget-text-editor\" data-id=\"48cd9dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"td-paragraph-padding-1\"><p class=\"p1\"><b>PwC\u2019nin K\u00fcresel T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Ara\u015ft\u0131rmas\u0131 2020, Covid-19 pandemisinin t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na etkisini \u00e7arp\u0131c\u0131 bir \u015fekilde ortaya koyuyor. Perakendeciler i\u00e7in \u00f6nemli sonu\u00e7lar i\u00e7eren ara\u015ft\u0131rmaya g\u00f6re \u201cAd\u0131m atmak yetmez; perakendeciler s\u0131\u00e7rama yapmal\u0131.\u201d<\/b><\/p><\/div><div class=\"td-paragraph-padding-1\"><p class=\"p1\">PwC taraf\u0131ndan her y\u0131l ger\u00e7ekle\u015ftirilen K\u00fcresel T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Ara\u015ft\u0131rmas\u0131, 2020 y\u0131l\u0131nda Covid-19\u2019un etkisi alt\u0131ndaki t\u00fcketici hakk\u0131nda \u00f6nemli bilgiler bar\u0131nd\u0131r\u0131yor ve perakendecilere alabilecekleri aksiyonlar\u0131n yan\u0131 s\u0131ra gelece\u011fin perakendesinin nelere odaklanmas\u0131 gerekti\u011fi konusunda ipu\u00e7lar\u0131 veriyor.<\/p><p><strong>Pazar, \u00fcr\u00fcnlerim ve hizmetlerim i\u00e7in ne kadar sa\u011flam olacak?<\/strong><br \/><strong>&gt;&gt; \u0130\u00e7g\u00f6r\u00fc 1: Fiyat dalgalanmalar\u0131 minimize edilmeli<\/strong><br \/>Harcamalar\u0131n\u0131 azaltaca\u011f\u0131n\u0131 s\u00f6yleyen t\u00fcketici oran\u0131 neredeyse ikiye katlanm\u0131\u015f durumda.<br \/>\u015eehirli t\u00fcketici, i\u015fsizli\u011fin yan\u0131 s\u0131ra hane halk\u0131 harcamalar\u0131n\u0131n artmas\u0131yla birlikte, daha az keyfi\u0302 harcama yaparak ge\u00e7imini s\u00fcrd\u00fcrmeye karar verebilir; yani giyim ve ayakkab\u0131, seyahat, k\u00fclt\u00fcr ve sanat kategorilerinde az harcaman\u0131n devam etmesi anlam\u0131na gelebilir. Bu durumda perakendecinin almas\u0131 gereken aksiyon, tedarik zinciri maliyet \u00f6ng\u00f6r\u00fcs\u00fcne ve optimum fiyat belirlenmesine y\u00f6nelik teknolojik bir yat\u0131r\u0131m olabilir.<\/p><p><strong>M\u00fc\u015fterileri \u00e7ekmek i\u00e7in nas\u0131l bir deneyim sunmal\u0131y\u0131m?<\/strong><br \/><strong>&gt;&gt; \u0130\u00e7g\u00f6r\u00fc 2: M\u00fc\u015fteri deneyimi g\u00fcvenli\u011fe ve eri\u015febilirli\u011fe dayanmal\u0131<\/strong><br \/>T\u00fcketiciler, Covid-19 salg\u0131n\u0131n\u0131n bas\u0131ndan itibaren g\u00fcvenlik ve sa\u011fl\u0131k ihtiya\u00e7lar\u0131na odakland\u0131lar. Covid-19 \u00f6ncesi d\u00f6nemde %27 olan g\u00fcvenlik, %49\u2019a y\u00fckseldi. Ard\u0131ndan gelen sa\u011fl\u0131k ve istihdam ba\u015fl\u0131klar\u0131nda da dramatik de\u011fi\u015fiklikler s\u00f6z konusu. Covid-19 \u00f6ncesi %19 olan sa\u011fl\u0131\u011f\u0131n \u00f6nemi bug\u00fcn %45. Bu noktada perakendecilerin t\u00fcketicileri hijyen protokolleri konusunda \u015feffaf bir \u015fekilde bilgilendirmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. \u00d6rne\u011fin otel oda bo\u015f g\u00fcn bilgisi, ma\u011fazada o anda i\u00e7eride olan m\u00fc\u015fteri say\u0131s\u0131 veya m\u00fch\u00fcrl\u00fc kargo teslimat\u0131\u2026<\/p><p><strong>M\u00fc\u015fterilerimle nas\u0131l daha dijital etkile\u015fimde bulunabilirim?<\/strong><br \/><strong>&gt;&gt; \u0130\u00e7g\u00f6r\u00fc 3: Dijital etkile\u015fim g\u00fc\u00e7l\u00fc olacak ve \u00e7e\u015fitlili\u011fi artacak<\/strong><br \/>Covid-19 d\u00f6neminde ve sonras\u0131nda mobil al\u0131\u015fveri\u015fin pop\u00fclerli\u011fi artt\u0131. T\u00fcketicilerin %45\u2019i g\u0131da d\u0131\u015f\u0131 \u00fcr\u00fcn al\u0131\u015fveri\u015flerinde mobil al\u0131\u015fveri\u015f kullan\u0131mlar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. G\u0131da perakendesinde ise %9 olan mobil al\u0131\u015fveri\u015f oran\u0131, %35\u2019e ula\u015ft\u0131. Mobil al\u0131\u015fveri\u015fte toplam art\u0131\u015f, %63. COVID-19 salg\u0131n\u0131 hali haz\u0131rda b\u00fcy\u00fcyen online al\u0131\u015fveri\u015f\u0327 trendini g\u00fc\u00e7lendirmenin yan\u0131 s\u0131ra t\u00fcketicileri \u00fcr\u00fcnlere ve hizmetlere eri\u015fim i\u00e7in farkl\u0131 yollar ke\u015ffetmeye te\u015fvik ediyor ve uzun s\u00fcredir geli\u015fmekte olan davran\u0131\u015f modellerine h\u0131z kazand\u0131r\u0131yor. Ara\u015ft\u0131rmaya g\u00f6re bu durumda perakendecinin almas\u0131 gereken aksiyonlar \u015f\u00f6yle: Dijital ve fiziki deneyimi harmanlayabilen perakendeci kazanacak; insan temas\u0131 hala \u00e7ok \u00f6nemli. Abonelik sistemi ve 5G yat\u0131r\u0131mlar\u0131 h\u0131zland\u0131r\u0131lmal\u0131.<\/p><p><strong>M\u00fc\u015fteri sadakati i\u00e7in hangi deneyim ve \u00fcr\u00fcnleri sunmal\u0131y\u0131m?<\/strong><br \/><strong>&gt;&gt; \u0130\u00e7g\u00f6r\u00fc 4: M\u00fc\u015fteriler; bak\u0131m, iyi olma hali ve inovasyona \u00f6ncelik veren markalara sad\u0131k olacak.<\/strong><br \/>Covid-19 d\u00f6nemi t\u00fcketicilerin \u00f6z bak\u0131ma odaklanmalar\u0131ndaki art\u0131\u015fla devam ediyor. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda t\u00fcketiciler \u015feffafl\u0131k, s\u00fcrd\u00fcr\u00fclebilirlik, \u00e7evre bilinci, birlikte ya\u015fam ve sosyal duyarl\u0131l\u0131k gibi kavramlar\u0131 benimseyen markalar\u0131 tercih ediyor.<\/p><p><strong>Peki Nas\u0131l Bir Gelecek?<\/strong><br \/>PwC\u2019nin K\u00fcresel T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re gelece\u011fin perakendecilerinin odaklanmas\u0131 gereken ba\u015fl\u0131klar \u015f\u00f6yle \u00f6zetlenebilir:<br \/>\u2022 Maliyet kontrol\u00fc ve verimlilik yakla\u015f\u0131m\u0131<br \/>\u2022 AI ve di\u011fer yeni teknolojiler<br \/>\u2022 Deneyimin fiyattan alaca\u011f\u0131 pay<br \/>\u2022 Drone ile teslimat<br \/>\u2022 Bireyselle\u015fen sat\u0131\u015f<br \/>\u2022 Nakit kullan\u0131lmayan \u00f6demeler<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PwC\u2019nin K\u00fcresel T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Ara\u015ft\u0131rmas\u0131 2020, Covid-19 pandemisinin t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na etkisini \u00e7arp\u0131c\u0131 bir \u015fekilde ortaya koyuyor. Perakendeciler i\u00e7in \u00f6nemli sonu\u00e7lar i\u00e7eren ara\u015ft\u0131rmaya g\u00f6re \u201cAd\u0131m atmak yetmez; perakendeciler s\u0131\u00e7rama yapmal\u0131.\u201d PwC taraf\u0131ndan her y\u0131l ger\u00e7ekle\u015ftirilen K\u00fcresel T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Ara\u015ft\u0131rmas\u0131, 2020 y\u0131l\u0131nda Covid-19\u2019un etkisi alt\u0131ndaki t\u00fcketici hakk\u0131nda \u00f6nemli bilgiler bar\u0131nd\u0131r\u0131yor ve perakendecilere alabilecekleri aksiyonlar\u0131n yan\u0131 s\u0131ra gelece\u011fin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-1004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler"},"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1004"}],"version-history":[{"count":3,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1004\/revisions"}],"predecessor-version":[{"id":1008,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/posts\/1004\/revisions\/1008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}