{"id":4350,"date":"2026-01-05T19:19:04","date_gmt":"2026-01-05T19:19:04","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?page_id=4350"},"modified":"2026-10-05T11:09:14","modified_gmt":"2026-10-05T11:09:14","slug":"konferans-2026","status":"publish","type":"page","link":"https:\/\/www.zincirmagazalar.org\/?page_id=4350","title":{"rendered":"Konferans 2026"},"content":{"rendered":"\t\t
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13. Perakende Teknolojileri Konferans\u0131<\/strong><\/span><\/h4>
13. Perakende Teknolojileri Konferans\u0131, her y\u0131l oldu\u011fu gibi bu y\u0131l da perakende sekt\u00f6r\u00fcyle teknoloji \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131z\u0131 bir araya getirmeye, \u00f6rnek uygulamalar\u0131 sahnede beraber sunmalar\u0131na imk\u00e2n sa\u011flamaya ve g\u00fcncel geli\u015fmeleri en etkileyici i\u00e7eriklerle sekt\u00f6re ula\u015ft\u0131rmaya devam edecek.<\/span><\/h5>
Perakende Sekt\u00f6r\u00fc, 6 Ekim 2026’da Wyndham Grand \u0130stanbul Levent Hotel & Conference Center’da<\/strong>\u00a0farkl\u0131 konularda \u00e7\u00f6z\u00fcmleri payla\u015fmak i\u00e7in toplanacak.<\/span><\/h5>
Detayl\u0131 Bilgi ve Sponsorluk Olanaklar\u0131 \u0130\u00e7in<\/strong>
Egemen Sayra\u00e7<\/strong>
esayrac@zincirmagazalar.org<\/a><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tProgram\u0131 \u0130ndirmek \u0130\u00e7in T\u0131klay\u0131n\u0131z<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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13. PERAKENDE TEKNOLOJ\u0130LER\u0130 KONFERANSI PROGRAMI\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t08.00 \u2013 09.00 Meet&Tech<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Meet&Tech<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t09.00 \u2013 09.30 A\u00e7\u0131l\u0131\u015f Konu\u015fmalar\u0131 <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Serhan T\u0131nastepe, ZMD Y\u00f6netim Kurulu Ba\u015fkan\u0131<\/p>

Ender \u00d6zg\u00fcn, Hepsiburada CEO<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t09.30 \u2013 10.10 Perakendede Yapay Zeka: D\u00fcnyadan Vakalar, T\u00fcrkiye i\u00e7in CEO Kararlar\u0131<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Du\u0308nyadaki sonu\u00e7lara bak\u0131nca perakendede AI’\u0131n kazananlar\u0131n\u0131 ve kaybedenlerini modelin zek\u00e2s\u0131 de\u011fil, y\u00f6neticilerin kararlar\u0131 belirliyor. Bu kararlar\u0131 Tu\u0308rkiye’nin CEO’lar\u0131 nas\u0131l veriyor?<\/p>

Moderat\u00f6r: Yomi Kastro,<\/strong> Inveon Kurucu Ortak
Hakan Kayaman, <\/strong>D&R Genel M\u00fcd\u00fcr
<\/strong>Mert Karaibrahimo\u011flu,<\/strong> Penti CEO<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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10.10\u00a0 Rotalar\u0131 Birlikte \u00c7izmek: HepsiJET & LC Waikiki
<\/strong>Atilla Alver, HepsiJET Genel M\u00fcd\u00fcr
Mehmet Sait Baykara, LC Waikiki Lojistik Genel M\u00fcd\u00fcr\u00fc<\/p>

10.20\u00a0 H\u0131zl\u0131, Kesintisiz, Ak\u0131ll\u0131: Yaz\u0131l\u0131m ve Robotikle Yeni Nesil Tedarik Zinciri
<\/strong>Noyan Cirito\u011flu, Oplog CEO Office Direkt\u00f6r\u00fc
Tuba Altunterim, Flormar CEO<\/p>

10.30\u00a0 Every Retail Experience Matters
<\/strong>Necati Ayan, Konsalt NPM Grup M\u00fcd\u00fcr\u00fc
\u00d6zge Sena\u00a0G\u00fcltekin, Riverbed \u00dclke Sat\u0131\u015f M\u00fcd\u00fcr\u00fc<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t10.40 \u2013 11.00 Kahve Aras\u0131 ve Networking<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Kahve Aras\u0131 ve Networking<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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S\u00fcrpriz Hediye<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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11.10\u00a0 Perakende Medyan\u0131n Katt\u0131\u011f\u0131 G\u00fc\u00e7: HepsiAd & FLO
<\/strong>Gizem Ert\u00fcz, HepsiAd&Marketing Solutions Direkt\u00f6r\u00fc
Mehmet Arabac\u0131, FLO Dijital ve Yal\u0131n D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc<\/p>

11.20\u00a0 Al\u0131\u015fveri\u015f Deneyiminde Yeni Nesil Finansal \u00c7\u00f6z\u00fcmler<\/strong>
Burak \u00d6zt\u00fcrk – MediaMarkt IT Grup M\u00fcd\u00fcr\u00fc
Esra Kaya \u2013 DenizBank Kitle Segment ve \u00dcr\u00fcn Y\u00f6netimi Grup M\u00fcd\u00fcr\u00fc
Zeynep Giden Belir \u2013 MediaMarkt Hizmetler\u00a0 ve \u00c7\u00f6z\u00fcmler Grup M\u00fcd\u00fcr\u00fc<\/p>

11.30\u00a0 AI Ger\u00e7ekten\u00a0Sat\u0131\u015f Art\u0131r\u0131yor mu? Retail\u2019den Ger\u00e7ek Sonu\u00e7lar<\/strong>
\u0130<\/span>lker Selim Zorluo\u011flu, LoopsAI President<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Akan Abdula, FutureBright Kurucu Ortak<\/p>

Nebim<\/strong> katk\u0131lar\u0131yla…<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t12.10 \u2013 12.50 RETAIL, REWIRED. \u201cHuman + Machine\u201d \u00c7a\u011f\u0131nda Perakendenin Yeni D\u00f6n\u00fc\u015f\u00fcm\u00fc<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Perakendenin yeni m\u00fc\u015fterisi art\u0131k sadece insan de\u011fil.\u00a0Yapay zek\u00e2n\u0131n m\u00fc\u015fterinin\u00a0al\u0131\u015fveri\u015f yolculu\u011funda karar orta\u011f\u0131, giderek de onun ad\u0131na hareket eden bir temsilci\u00a0oldu\u011fu bu yeni d\u00fcnyada perakendenin liderleri, oyunun de\u011fi\u015fen kurallar\u0131n\u0131 ve perakendenin yeni d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc tart\u0131\u015f\u0131yor.<\/p>

Huawei<\/strong> katk\u0131lar\u0131yla\u2026<\/p>

Handan Abdurrahmano\u011flu,<\/strong> Ar\u00e7elik \u0130\u015f Geli\u015ftirme ve D\u00f6n\u00fc\u015f\u00fcm Direkt\u00f6r\u00fc
Ender \u00d6zg\u00fcn,<\/strong> Hepsiburada CEO
Eren \u00c7amurdan,<\/strong> Boyner B\u00fcy\u00fck Ma\u011fazac\u0131l\u0131k CEO<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t12.50 \u2013 13.40 \u00d6\u011fle Yeme\u011fi<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

\u00d6\u011fle Yeme\u011fi<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t13.40 \u2013 14.10 Perakendede Yeni Rekabet Alan\u0131: Bir Milyon Karar\u0131n H\u0131z\u0131<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Perakendede sonucu yaln\u0131zca b\u00fcy\u00fck stratejik kararlar de\u011fil; fiyat, stok, sipari\u015f, transfer ve m\u00fc\u015fteri deneyimi gibi alanlarda her g\u00fcn verilen\u00a0say\u0131s\u0131z k\u00fc\u00e7\u00fck ve birbirine ba\u011fl\u0131 karar\u00a0belirliyor. Yapay zeka, bu kararlar\u0131n domino etkisini b\u00fct\u00fcnsel olarak g\u00f6rerek sinyali daha h\u0131zl\u0131 karara, karar\u0131 aksiyona d\u00f6n\u00fc\u015ft\u00fcren yeni bir operasyonel zeka yarat\u0131yor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn karl\u0131l\u0131\u011f\u0131 ve y\u00f6neticilerin karar alma bi\u00e7imini nas\u0131l de\u011fi\u015ftirdi\u011fini ele al\u0131yoruz.<\/p>

Obase<\/strong> katk\u0131lar\u0131yla\u2026<\/p>

Dr. B\u00fclent Dal,<\/strong> Obase CEO & Kurucu Ortak<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t14.10 \u2013 14.40 Agentic Commerce\u2019e Haz\u0131rl\u0131k Rehberi<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

T\u00fcketicinin ara\u015ft\u0131rma, kar\u015f\u0131la\u015ft\u0131rma ve sat\u0131n alma kararlar\u0131n\u0131n giderek daha b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc AI \u00fczerinden \u015fekillenirken, perakendenin m\u00fc\u015fteri yolculu\u011fu da yeniden tan\u0131mlan\u0131yor. Bir sonraki a\u015famada ise AI agent\u2019lar t\u00fcketici ad\u0131na yaln\u0131zca ara\u015ft\u0131rmakla kalmayacak, karar verecek, aksiyon alacak ve sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirecek: Agentic Commerce \u00e7a\u011f\u0131 ba\u015fl\u0131yor.\u00a0
Moderat\u00f6r: Sitare Sezgin<\/strong>\u00a0
Hulusi Acar,<\/strong> MediaMarkt T\u00fcrkiye CEO
Serkan Girgin,<\/strong> Google CMO<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t14.40 \u2013 15.20 G\u00fcven Veren Deneyim ve Fiziksel Ma\u011fazalar\u0131n D\u00f6n\u00fc\u015f\u00fcm\u00fc <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Fiziksel ma\u011fazalar, dijitalle\u015fen t\u00fcketici d\u00fcnyas\u0131nda yaln\u0131zca al\u0131\u015fveri\u015f yap\u0131lan noktalar de\u011fil; g\u00fcvenin, deneyimin ve markayla ba\u011f\u0131n kuruldu\u011fu yeni temas alanlar\u0131 olarak yeniden \u015fekilleniyor. Bu oturumda, de\u011fi\u015fen t\u00fcketici beklentileri ve teknolojinin sundu\u011fu imk\u00e2nlarla fiziksel ma\u011fazalar\u0131n nas\u0131l d\u00f6n\u00fc\u015fece\u011fini ve gelece\u011fin ma\u011faza deneyiminin nas\u0131l tasarlanaca\u011f\u0131n\u0131 konu\u015faca\u011f\u0131z.<\/p>

Moderat\u00f6r: G\u00fczem Y\u0131lmaz Ertem<\/strong>
Hulusi Acar,<\/strong> MediaMarkt T\u00fcrkiye CEO
Kerim Ni\u015fel,<\/strong> IKEA T\u00fcrkiye CEO
P\u0131nar Tunaveli,<\/strong> Sephora T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t15.20 \u2013 15.30 S\u00fcrpriz Hediye<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

S\u00fcrpriz Hediye<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t15.30 \u2013 16.00 Perakende Teknolojileri \u00d6d\u00fcl T\u00f6reni<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Perakende Teknolojileri \u00d6d\u00fcl T\u00f6reni<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

13. Perakende Teknolojileri Konferans\u0131 13. Perakende Teknolojileri Konferans\u0131, her y\u0131l oldu\u011fu gibi bu y\u0131l da perakende sekt\u00f6r\u00fcyle teknoloji \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131z\u0131 bir araya getirmeye, \u00f6rnek uygulamalar\u0131 sahnede beraber sunmalar\u0131na imk\u00e2n sa\u011flamaya ve g\u00fcncel geli\u015fmeleri en etkileyici i\u00e7eriklerle sekt\u00f6re ula\u015ft\u0131rmaya devam edecek. Perakende Sekt\u00f6r\u00fc, 6 Ekim 2026’da Wyndham Grand \u0130stanbul Levent Hotel & Conference Center’da\u00a0farkl\u0131 konularda \u00e7\u00f6z\u00fcmleri […]<\/p>\n","protected":false},"author":2,"featured_media":4370,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4350","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/4350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4350"}],"version-history":[{"count":100,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/4350\/revisions"}],"predecessor-version":[{"id":4697,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/4350\/revisions\/4697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/4370"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}