{"id":2557,"date":"2022-06-13T06:17:07","date_gmt":"2022-06-13T06:17:07","guid":{"rendered":"https:\/\/www.zincirmagazalar.org\/?page_id=2557"},"modified":"2025-08-05T10:42:59","modified_gmt":"2025-08-05T10:42:59","slug":"perakende-teknolojileri-odulleri-hakkinda","status":"publish","type":"page","link":"https:\/\/www.zincirmagazalar.org\/?page_id=2557","title":{"rendered":"Perakende Teknolojileri \u00d6d\u00fclleri Hakk\u0131nda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2557\" class=\"elementor elementor-2557\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87bda9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87bda9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe76a72\" data-id=\"fe76a72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32929ae elementor-widget elementor-widget-image\" data-id=\"32929ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/2025-PERAKENDE-TEKNOLOJILERI-ODULLERI-BASVURU-FORMU.pdf\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"696\" height=\"870\" src=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-819x1024.jpg\" class=\"attachment-large size-large wp-image-4023\" alt=\"\" srcset=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-819x1024.jpg 819w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-240x300.jpg 240w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-768x960.jpg 768w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-696x870.jpg 696w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-1068x1335.jpg 1068w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025-336x420.jpg 336w, https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/petek-odul-2025.jpg 1181w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e215658 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e215658\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/2025-PERAKENDE-TEKNOLOJILERI-ODULLERI-BASVURU-FORMU.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00d6n Ba\u015fvuru Formu \u0130\u00e7in T\u0131klay\u0131n\u0131z<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d975ae elementor-widget elementor-widget-text-editor\" data-id=\"0d975ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Zincir Ma\u011fazalar Derne\u011fi<br \/><\/b><b>Perakende Teknolojileri \u00d6d\u00fclleri<\/b><\/p><p><strong>Zincir Ma\u011fazalar Derne\u011fi,<\/strong> perakende sekt\u00f6r\u00fcne en \u00e7ok fayda sa\u011flayan teknoloji \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131 ve teknoloji uygulamalar\u0131n\u0131 \u00f6d\u00fcllendiriyor.<\/p><p>Teknolojinin, sekt\u00f6r\u00fcn t\u00fcm s\u00fcre\u00e7lerine her ge\u00e7en g\u00fcn daha da dahil olmas\u0131yla birlikte, verimli ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftiren teknoloji firmalar\u0131n\u0131n \u00f6d\u00fcllendirilmesi, t\u00fcm sekt\u00f6re duyurulmas\u0131 ve global arenalara ta\u015f\u0131nmas\u0131n\u0131n \u00f6n\u00fcn\u00fcn a\u00e7\u0131lmas\u0131 amac\u0131yla d\u00fczenlenen <strong>Perakende Teknolojileri \u00d6d\u00fclleri, 7 Ekim 2025\u2019te<\/strong> sahiplerini bulacak.<\/p><p>\u00d6d\u00fcl program\u0131nda dijitalle\u015fmeye ve geli\u015fime hizmet eden \u00e7\u00f6z\u00fcmlerin ve bu \u00e7\u00f6z\u00fcmleri geli\u015ftiren teknoloji \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131n \u00f6d\u00fcllendirilmesi ama\u00e7lan\u0131yor.<\/p><p>T\u00fcm ba\u015fvurular, kat\u0131l\u0131m formlar\u0131ndaki bilgi ve belgelere dayan\u0131larak \u00f6d\u00fcl j\u00fcrisi taraf\u0131ndan de\u011ferlendirmeye al\u0131nacak. \u00d6d\u00fcl j\u00fcrisi; perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen isimlerinden ve uzmanlardan meydana geliyor.<\/p><p>\u00d6d\u00fcl program\u0131na ba\u015fvurular<strong>\u00a01 Eyl\u00fcl 2025 Pazartesi<\/strong> g\u00fcn\u00fcne kadar kabul edilecek.<\/p><p>Perakende sekt\u00f6r\u00fcne teknolojik \u00e7\u00f6z\u00fcm \u00fcreten, yeni ve yarat\u0131c\u0131 projeleri hayata ge\u00e7iren, s\u00fcre\u00e7lerde iyile\u015ftirme ve verimlilik sa\u011flayan t\u00fcm teknoloji firmalar\u0131 ile kendi imkanlar\u0131yla teknolojik uygulama geli\u015ftiren perakende i\u015fletmeleri \u00f6d\u00fcl program\u0131na ba\u015fvurabilecek.<\/p><p>T\u00fcm ba\u015fvurular tamamland\u0131ktan sonra j\u00fcri taraf\u0131ndan finalistler belirlenecek, finale kalan adaylar j\u00fcriye sunum yaparak \u00e7\u00f6z\u00fcmlerini anlatacaklar. Kazananlar ise <strong>7 Ekim 2025<\/strong>\u00a0tarihinde <strong>Wyndham Grand Levent \u0130stanbul Hotel<\/strong>\u2019de d\u00fczenlenecek olan <strong>11. Perakende Teknolojileri Konferans\u0131<\/strong>\u2019nda a\u00e7\u0131klanacak.<\/p><p><strong>Perakende Teknolojileri \u00d6d\u00fclleri J\u00fcrisi<\/strong><br \/><strong>\u2022 Ahmet \u015e. Yan\u0131ko\u011flu,<\/strong> TAMPF YK Ba\u015fkan\u0131, Genel M\u00fcd\u00fcr, Caffe Nero<br \/><strong>\u2022 Alp \u00d6nder \u00d6zpamuk\u00e7u,<\/strong> Y\u00f6netim Kurulu Ba\u015fkan\u0131, GPD<br \/><strong>\u2022 Avi Alka\u015f,<\/strong> Y\u00f6netim Kurulu Ba\u015fkan\u0131, Alka\u015f \/ HanSpaces<br \/><strong>\u2022 Bur\u00e7in \u00c7elik,<\/strong> Dijital Teknolojiler ve Pazarlama Genel M\u00fcd\u00fcr Yard., CarrefourSA<br \/><strong>\u2022 Eren \u00c7amurdan,<\/strong> Genel M\u00fcd\u00fcr, Boyner<br \/><strong>\u2022 Hulusi Acar,<\/strong> CEO, MediaMarkt T\u00fcrkiye<br \/><strong>\u2022 Kerim Tatl\u0131c\u0131,<\/strong> Bilgi Teknolojileri Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131, Migros<br \/><strong>\u2022 Mete Yurdda\u015f,<\/strong> Genel M\u00fcd\u00fcr, Watsons<br \/><strong>\u2022 Serdar Ersoy,<\/strong> Kurucu Ortak, Ecrou<br \/><strong>\u2022 Serhan T\u0131nastepe,<\/strong> Y\u00f6netim Kurulu Ba\u015fkan\u0131, ZMD<br \/><strong>\u2022 Sitare Sezgin,<\/strong> Genel M\u00fcd\u00fcr, TeknoSA<\/p><p><strong>\u00d6d\u00fcl Program\u0131 Takvimi<\/strong><\/p><table><tbody><tr><td width=\"327\"><p><strong>\u00d6d\u00fcl Program\u0131 Duyurusu<\/strong><\/p><\/td><td width=\"292\"><p>6 A\u011fustos 2025, \u00c7ar\u015famba<\/p><\/td><\/tr><tr><td width=\"327\"><p><strong>Son Ba\u015fvuru<\/strong><\/p><\/td><td width=\"292\"><p>01 Eyl\u00fcl 2025, Pazartesi<\/p><\/td><\/tr><tr><td width=\"327\"><p><strong>K\u0131sa Liste A\u00e7\u0131klama<\/strong><\/p><\/td><td width=\"292\"><p>19 Eyl\u00fcl 2025, Cuma<\/p><\/td><\/tr><tr><td width=\"327\"><p><strong>J\u00fcri Toplant\u0131s\u0131 ve Sunumlar<\/strong><\/p><\/td><td width=\"292\"><p>25 Eyl\u00fcl 2025, Per\u015fembe<\/p><\/td><\/tr><tr><td width=\"327\"><p><strong>\u00d6d\u00fcl T\u00f6reni<\/strong><\/p><\/td><td width=\"292\"><p>07 Ekim 2025, Sal\u0131<\/p><\/td><\/tr><\/tbody><\/table><p><strong>EN \u0130Y\u0130 TEKNOLOJ\u0130 \u00c7\u00d6Z\u00dcM\u00dc \u00d6D\u00dcL\u00dc<\/strong><br \/>Bu kategoride, perakende i\u015fletmelerin stoklar\u0131n\u0131 kontrol etmelerine, \u00f6deme sistemlerini geli\u015ftirmelerine, sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131na, m\u00fc\u015fteri hizmetlerini geli\u015ftirmelerine, s\u00fcre\u00e7lerini y\u00f6netmelerine yard\u0131mc\u0131 olan, perakende teknolojilerindeki yenilikleri i\u00e7eren programlar\/yaz\u0131l\u0131mlar\/uygulamalar ve bu \u00e7\u00f6z\u00fcmleri geli\u015ftiren teknoloji \u00e7\u00f6z\u00fcm ortaklar\u0131 de\u011ferlendirilecektir.<\/p><p><strong>Geli\u015ftirilen \u00e7\u00f6z\u00fcm\u00fcn;<\/strong><br \/>\u2022 Perakende i\u015fletmelerinde uygulamaya ge\u00e7mi\u015f olmas\u0131,<br \/>\u2022 Haziran 2024 \u2013 Haziran 2025 d\u00f6neminde geli\u015ftirilmi\u015f veya sonu\u00e7lar\u0131 al\u0131nmaya ba\u015flanm\u0131\u015f olmas\u0131,<br \/>\u2022 Rakamsal sonu\u00e7lar\u0131n\u0131n elde edilmi\u015f olmas\u0131 gereklidir.<\/p><p><strong>De\u011ferlendirme Kriterleri<\/strong><br \/>\u2022 Yaz\u0131l\u0131m\u0131n\/teknoloji\/uygulama ad\u0131 ve ayr\u0131nt\u0131lar\u0131<br \/>\u2022 Yaz\u0131l\u0131m\u0131n\/teknolojinin\/uygulaman\u0131n\/ kullan\u0131lmas\u0131ndaki ama\u00e7lar<br \/>\u2022 Uygulamaya ge\u00e7i\u015f s\u00fcreci<br \/>\u2022 Kullan\u0131m kolayl\u0131\u011f\u0131 ve elde edilen yararlar<br \/>\u2022 E\u011fer varsa, program\u0131n di\u011fer uzant\u0131lar\u0131<br \/>\u2022 Sizce bu yaz\u0131l\u0131m\/teknoloji\/uygulama neden \u00f6d\u00fcl kazanmal\u0131d\u0131r?<br \/>\u2022 Bu program\u0131 yeniden uygulasayd\u0131n\u0131z neleri de\u011fi\u015fik yapmak isterdiniz? Neden?<\/p><p><strong>PERAKENDEDE EN \u0130Y\u0130 TEKNOLOJ\u0130 UYGULAMASI \u00d6D\u00dcL\u00dc<br \/><\/strong>Bu kategoride, perakende firmalar\u0131n\u0131n, operasyon iyile\u015ftirme ve verimlilik y\u00f6n\u00fcnde kendi b\u00fcnyelerinde geli\u015ftirdi\u011fi teknolojik \u00e7\u00f6z\u00fcm, uygulama vb projeler de\u011ferlendirilecektir.<\/p><p><strong>Geli\u015ftirilen \u00e7\u00f6z\u00fcm\u00fcn;<\/strong><br \/>\u2022 Uygulamaya ge\u00e7mi\u015f olmas\u0131,<br \/>\u2022 Haziran 2024 \u2013 Haziran 2025 d\u00f6neminde geli\u015ftirilmi\u015f veya sonu\u00e7lar\u0131 al\u0131nmaya ba\u015flanm\u0131\u015f olmas\u0131,<br \/>\u2022 Rakamsal sonu\u00e7lar\u0131n\u0131n elde edilmi\u015f olmas\u0131 gereklidir.<\/p><p><strong>De\u011ferlendirme Kriterleri<\/strong><br \/>\u2022 Yaz\u0131l\u0131m\u0131n\/teknoloji\/uygulama ad\u0131 ve ayr\u0131nt\u0131lar\u0131<br \/>\u2022 Yaz\u0131l\u0131m\u0131n\/teknolojinin\/uygulaman\u0131n\/ kullan\u0131lmas\u0131ndaki ama\u00e7lar<br \/>\u2022 Uygulamaya ge\u00e7i\u015f s\u00fcreci<br \/>\u2022 Kullan\u0131m kolayl\u0131\u011f\u0131 ve elde edilen yararlar<br \/>\u2022 E\u011fer varsa, program\u0131n di\u011fer uzant\u0131lar\u0131<br \/>\u2022 Sizce bu yaz\u0131l\u0131m\/teknoloji\/uygulama neden \u00f6d\u00fcl kazanmal\u0131d\u0131r?<br \/>\u2022 Bu program\u0131 yeniden uygulasayd\u0131n\u0131z neleri de\u011fi\u015fik yapmak isterdiniz? Neden?<\/p><p><strong>BA\u015eVURU DOK\u00dcMANLARI<\/strong><br \/>Ba\u015fvuru s\u0131ras\u0131nda istenen belge ve destekleyici ekipmanlar \u015f\u00f6yledir:<br \/><strong>1.<\/strong> <strong>Ba\u015fvuru formu<\/strong> (<a href=\"https:\/\/www.zincirmagazalar.org\/wp-content\/uploads\/2025\/08\/2025-PERAKENDE-TEKNOLOJILERI-ODULLERI-BASVURU-FORMU.pdf\" target=\"_blank\" rel=\"noopener\">formu<\/a> bilgisayar ortam\u0131nda doldurup imzalaman\u0131z gerekmektedir)<br \/><strong>2.<\/strong> Teknoloji \u00e7\u00f6z\u00fcm\u00fcn\u00fcn \u00f6zelliklerini, \u00f6ne \u00e7\u0131kan yanlar\u0131n\u0131, sa\u011flanan yararlar\u0131, sonu\u00e7lar\u0131n\u0131 \u00f6zetleyen <strong>1 sayfal\u0131k \u00f6zet word dok\u00fcman<\/strong><br \/><strong>3.<\/strong> Teknoloji \u00e7\u00f6z\u00fcm\u00fcn\u00fcn \u00f6zelliklerini ve detaylar\u0131n\u0131 anlatan <strong>en fazla 20 slaytl\u0131k ppt veya pdf sunum<\/strong><br \/><strong>4.<\/strong> Teknoloji \u00e7\u00f6z\u00fcm\u00fcn\u00fcn uygulamas\u0131na ve sonu\u00e7lar\u0131na dair eklenmek istenen <strong>g\u00f6rsel, video, bas\u0131n yans\u0131mas\u0131 vb. dok\u00fcman<\/strong><\/p><p><strong>\u00d6nemli Notlar:<\/strong><br \/>\u2022 \u00d6zet word dok\u00fcman, sunum ve di\u011fer ek dok\u00fcmanlar\u0131n USB Disk i\u00e7inde veya link ile ula\u015ft\u0131r\u0131lmas\u0131, Ba\u015fvuru Formunun doldurulup imzalanarak ula\u015ft\u0131r\u0131lmas\u0131 gerekmektedir.<\/p><p>\u2022 Haz\u0131rlanan dok\u00fcman ve sunumlarda, de\u011ferlendirme kriterlerine cevap veren a\u00e7\u0131klamalar\u0131n yer almas\u0131 \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p><p>\u2022 Ba\u015fvuru Formu, \u00f6zet word dok\u00fcman veya sunumdan birisi ula\u015fmamas\u0131 durumunda ba\u015fvuru ge\u00e7ersiz say\u0131lacakt\u0131r.<\/p><p>\u2022 Her teknoloji firmas\u0131 yaln\u0131zca tek bir \u00e7\u00f6z\u00fcm\u00fc ile \u00f6d\u00fcl program\u0131na ba\u015fvurabilecektir.<\/p><p>\u2022 Ba\u015fvurusu yap\u0131lan \u00e7\u00f6z\u00fcm, Haziran 2024 \u2013 Haziran 2025 d\u00f6neminde geli\u015ftirilmi\u015f veya sonu\u00e7lar\u0131 al\u0131nmaya ba\u015flanm\u0131\u015f olmal\u0131d\u0131r.<\/p><p><strong>\u2022 Ba\u015fvurular i\u00e7in son tarih:<\/strong> 01 Eyl\u00fcl 2025 Pazartesi<\/p><p>\u2022 T\u00fcm ba\u015fvurular tamamland\u0131ktan sonra j\u00fcri taraf\u0131ndan finalistler belirlenecek, finale kalan adaylar j\u00fcriye sunum yaparak \u00e7\u00f6z\u00fcmlerini anlatacaklard\u0131r. <strong>\u00d6d\u00fcl kazananlar 7 Ekim 2025 tarihinde Wyndham Grand Levent \u0130stanbul Hotel\u2019de d\u00fczenlenecek olan 12. Perakende Teknolojileri Konferans\u0131\u2019nda a\u00e7\u0131klanacakt\u0131r.<\/strong><\/p><p><strong>Detayl\u0131 Bilgi ve \u0130leti\u015fim \u0130\u00e7in:<br \/><\/strong><strong>Egemen Sayra\u00e7<br \/><\/strong><strong><a href=\"mailto:esayrac@zincirmagazalar.org\">esayrac@zincirmagazalar.org<\/a><br \/><\/strong><strong>0212 227 85 42 \u2013 52 \u2013 62<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00d6n Ba\u015fvuru Formu \u0130\u00e7in T\u0131klay\u0131n\u0131z Zincir Ma\u011fazalar Derne\u011fi Perakende Teknolojileri \u00d6d\u00fclleri Zincir Ma\u011fazalar Derne\u011fi, perakende sekt\u00f6r\u00fcne en \u00e7ok fayda sa\u011flayan teknoloji \u00e7\u00f6z\u00fcm ortaklar\u0131n\u0131 ve teknoloji uygulamalar\u0131n\u0131 \u00f6d\u00fcllendiriyor. Teknolojinin, sekt\u00f6r\u00fcn t\u00fcm s\u00fcre\u00e7lerine her ge\u00e7en g\u00fcn daha da dahil olmas\u0131yla birlikte, verimli ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftiren teknoloji firmalar\u0131n\u0131n \u00f6d\u00fcllendirilmesi, t\u00fcm sekt\u00f6re duyurulmas\u0131 ve global arenalara ta\u015f\u0131nmas\u0131n\u0131n \u00f6n\u00fcn\u00fcn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4023,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2557","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2557"}],"version-history":[{"count":97,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/2557\/revisions"}],"predecessor-version":[{"id":4033,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/2557\/revisions\/4033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/4023"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}