{"id":202,"date":"2019-09-16T11:54:48","date_gmt":"2019-09-16T11:54:48","guid":{"rendered":"https:\/\/new.kategorimagazaciligi.org\/?page_id=202"},"modified":"2023-01-05T12:50:48","modified_gmt":"2023-01-05T12:50:48","slug":"hakkimizda-2","status":"publish","type":"page","link":"https:\/\/www.zincirmagazalar.org\/?page_id=202","title":{"rendered":"Hakk\u0131m\u0131zda"},"content":{"rendered":"\t\t
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Zincir Ma\u011fazalar Derne\u011fi, 2012 y\u0131l\u0131nda Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 ad\u0131yla kurulmu\u015ftur. Ba\u015fta teknoloji, yap\u0131 market, mobilya, haz\u0131r giyim, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc oyuncular\u0131n\u0131 temsil eden Zincir Ma\u011fazalar Derne\u011fi, g\u00fc\u00e7l\u00fc \u00fcye yap\u0131s\u0131yla ve etkin \u00e7al\u0131\u015fmalar\u0131yla kamuoyundaki etkinli\u011fini s\u00fcrd\u00fcrmeye devam ediyor.<\/b><\/p>

T\u00fcrkiye genelinde yakla\u015f\u0131k 50 bin sat\u0131\u015f noktas\u0131nda, 300 bin ki\u015filik istihdam\u0131 ve 320 milyar TL\u2019nin \u00fcst\u00fcnde bir ciroyu temsil eden Zincir Ma\u011fazalar Derne\u011fi, bu b\u00fcy\u00fckl\u00fc\u011f\u00fc ile gerek ekonomik gerekse sosyal alanda \u00f6nemli bir konumda yer al\u0131yor.<\/b><\/p>

\u00c7ok geni\u015f bir perakende skalas\u0131na yay\u0131lan \u00fcyeleri sayesinde organize g\u0131da d\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcndeki t\u00fcm sorunlara hakimdir. Sekt\u00f6r\u00fc ilgilendiren en g\u00fcncel konular\u0131 ele alarak ayd\u0131nlat\u0131c\u0131, y\u00f6nlendirici bilgi ve politikalar \u00fcretir. Zincir Ma\u011fazalar Derne\u011fi, elde etti\u011fi bilgileri, bilimsel verilere dayanarak olu\u015fturdu\u011fu g\u00f6r\u00fc\u015fleri ve ald\u0131\u011f\u0131 kararlar\u0131 d\u00fczenli olarak \u00fcyeleri, kamuoyu ve karar vericiler ile payla\u015f\u0131r.<\/p>

Sekt\u00f6r\u00fcn ortak tav\u0131r ve hareketi y\u00f6n\u00fcnde s\u00fcrd\u00fcrd\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalar \u00e7er\u00e7evesinde Zincir Ma\u011fazalar Derne\u011fi, Organize g\u0131da ve haz\u0131r giyim d\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn hukuki sorunlar\u0131n\u0131 ele alarak \u00e7\u00f6z\u00fcmler \u00fcretir. \u00dcretti\u011fi \u00e7\u00f6z\u00fcmleri bakanl\u0131klara ve komisyonlara sunarak uygulamaya ge\u00e7irilmesi i\u00e7in giri\u015fimlerde bulunur. Sekt\u00f6rle ilgili yasa ve y\u00f6netmelikleri takip ederek \u00fcyelerini bilgilendirir.<\/p>

Sekt\u00f6r\u00fcn g\u00fcncel konular\u0131n\u0131n yan\u0131 s\u0131ra gelece\u011fine ili\u015fkin de \u00e7al\u0131\u015fmalar yapan Zincir Ma\u011fazalar Derne\u011fi, \u00f6n\u00fcm\u00fczdeki 5-10 y\u0131l\u0131n mega trendlerini \u00fcyeleri ile birlikte inceleyerek sekt\u00f6r\u00fcn yak\u0131n gelece\u011fine ili\u015fkin projeksiyonlar yapar.<\/p>

Kay\u0131tl\u0131, kurall\u0131 organize ve modern perakendecili\u011fin, \u00fclke ekonomisi i\u00e7indeki pay\u0131n\u0131 art\u0131rmay\u0131 hedefleyen Zincir Ma\u011fazalar Derne\u011fi \u00f6zellikle \u00e7evre ile i\u015f sa\u011fl\u0131\u011f\u0131 ve g\u00fcvenli\u011fi standartlar\u0131na uygunluk konular\u0131nda yapt\u0131\u011f\u0131 faaliyetler ile bu alanda uluslararas\u0131 standartlar\u0131n yakalanmas\u0131n\u0131 sa\u011flamay\u0131 hedeflemektedir.<\/p>

Uluslararas\u0131 dan\u0131\u015fmanl\u0131k kurulu\u015flar\u0131 ile yak\u0131n bir \u00e7al\u0131\u015fma s\u00fcrd\u00fcren Zincir Ma\u011fazalar Derne\u011fi, bu kurulu\u015flar\u0131n sa\u011flad\u0131\u011f\u0131 know-how’\u0131 do\u011frudan do\u011fruya \u00fcyelerinin hizmetine sunar.<\/p>

Sekt\u00f6r\u00fc d\u00fcnya \u00e7ap\u0131nda temsil eden ve b\u00f6ylece T\u00fcrkiye’deki yat\u0131r\u0131m potansiyelinin artmas\u0131na yard\u0131mc\u0131 olmay\u0131 hedefleyen Zincir Ma\u011fazalar Derne\u011fi, NRF (National Retail Federation), EuroCommerce, FAPRA (Federation of Asian-Pasific Retailers Association) ve temsil etti\u011fi kategorilerin uluslararas\u0131 temsilci kurulu\u015flar\u0131 ile kar\u015f\u0131l\u0131kl\u0131 bilgi, fikir ve tecr\u00fcbe payla\u015f\u0131m\u0131nda bulunur. Bu kurumlar\u0131n d\u00fczenledi\u011fi organizasyonlara d\u00fczenli olarak kat\u0131l\u0131m sa\u011flayarak buralarda elde edilen bilgi ve i\u015f ili\u015fkilerini sekt\u00f6r\u00fcn hizmetine sunar.<\/p>

\u00dcyelerinin, t\u00fcketici haklar\u0131na sayg\u0131l\u0131, \u00e7evre dostu faaliyetlerini te\u015fvik eder, yol g\u00f6sterir ve uluslararas\u0131 ve ulusal kurumlar\u0131n d\u00fczenlemelerine uyum sa\u011flamalar\u0131 konusunda tavsiyelerde bulunur.<\/p>

Payda\u015f sekt\u00f6rlerle, verimlili\u011fi art\u0131r\u0131c\u0131 projeler geli\u015ftirir, bu konuda \u00f6nc\u00fcl\u00fck yapar.<\/p>

Zincir Ma\u011fazalar Derne\u011fi \u00fcyeleri gerek geli\u015ftirdikleri yeni formatlarla gerekse \u00fcr\u00fcn ve kategori \u00e7e\u015fitleriyle t\u00fcketicilere farkl\u0131 al\u0131\u015fveri\u015f deneyimleri yarat\u0131rken, AVM’lerin en g\u00fc\u00e7l\u00fc kategorileri olma yolunda ilerlemektedirler.g\u0131da<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Zincir Ma\u011fazalar Derne\u011fi, 2012 y\u0131l\u0131nda Kategori Ma\u011fazac\u0131l\u0131\u011f\u0131 ad\u0131yla kurulmu\u015ftur. Ba\u015fta teknoloji, yap\u0131 market, mobilya, haz\u0131r giyim, ev geli\u015ftirme, ki\u015fisel bak\u0131m, kozmetik, tak\u0131-aksesuar, hobi, oyuncak-k\u0131rtasiye, optik ve b\u00fcy\u00fck ma\u011fazac\u0131l\u0131k olmak \u00fczere modern perakendenin farkl\u0131 alt kategorilerindeki \u00f6nc\u00fc oyuncular\u0131n\u0131 temsil eden Zincir Ma\u011fazalar Derne\u011fi, g\u00fc\u00e7l\u00fc \u00fcye yap\u0131s\u0131yla ve etkin \u00e7al\u0131\u015fmalar\u0131yla kamuoyundaki etkinli\u011fini s\u00fcrd\u00fcrmeye devam ediyor. T\u00fcrkiye genelinde […]<\/p>\n","protected":false},"author":1,"featured_media":200,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-202","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202"}],"version-history":[{"count":17,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/202\/revisions"}],"predecessor-version":[{"id":2870,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/pages\/202\/revisions\/2870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=\/wp\/v2\/media\/200"}],"wp:attachment":[{"href":"https:\/\/www.zincirmagazalar.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}